SheaMoisture Is Cancelled: 55 Black-Owned Hair Care Brands You Can Support Instead. Unless you’ve been living under a rock the past 48 hours, you’ve probably seen SheaMoisture trending from Facebook to Twitter – unfortunately not for good reasons. Black consumers everywhere were up in arms after a commercial ad from Shea Moisture made its way to social media for their new “Hair Hate” campaign. The ad featured a light skin woman with long wavy hair, a blonde white woman, and 2 red-head white women discussing why they’ve suffered from “hair hate.”
Oddly enough, Shea Moisture’s long-time core consumer base, Black women with kinky hair, were missing from the conversation and video. While some see this as the brand simply “diversifying” their line in order to expand out of the “ethnic” section and into the mainstream beauty aisle for more coins, many Black women feel betrayed that a brand they supported and built with their dollars would erase them to appeal to the masses.
If you know of a Black-owned hair care brand that isn’t listed, let us know in the comments below!