No. 8: Land Rover - In Photos: Top 10 Luxury Car Brands In China. Global demand for luxury cars expected to remain in 2014 - Solar News. Detroit, Michigan, USA (Reuters) - Fast and powerful cars took center stage on Tuesday (January 14) at the North American International Auto Show in Detroit as the global demand for luxury cars is expected to remain on the fast track in 2014. BMW is putting the new 2 series on the road as it tries to fight off competition in the affordable luxury car market, hoping to rebound from the lackluster debut of the 1, which won't be back in the US. Adding to the need for speed- and higher sales - the German automaker is updating its M series with the M3 and the M4. Industry leader Mercedes-Benz is taking direct aim at BMW's popular 3-series with a refreshed version of the Mercedes C-Class, made of aluminium- a trend at this year's auto show. Mercedes has its eye on the aspirational buyer in the US, Europe, and especially China, says Mercedes Head Dieter Zetsche.
But while the Europeans are in the lead, don't count out Asian manufacturers like Toyota and Lexus. Luxury car sales boosted by young Asian buyers. Global Demand for Luxury Cars Expected to Remain. Fast and powerful cars took centre stage on Tuesday (January 14) at the North American International Auto Show in Detroit as the global demand for luxury cars is expected to remain on the fast track in 2014.
BMW is putting the new 2 series on the road as it tries to fight off competition in the affordable luxury car market, hoping to rebound from the lackluster debut of the 1, which won't be back in the U.S. Adding to the need for speed- and higher sales - the German automaker is updating its M series with the M3 and the M4. Industry leader Mercedes-Benz is taking direct aim at BMW's popular 3-series with a refreshed version of the Mercedes C-Class, made of aluminium- a trend at this year's auto show. Mercedes has its eye on the aspirational buyer in the U.S., Europe, and especially China, says Mercedes Head Dieter Zetsche.
But while the Europeans are in the lead, don't count out Asian manufacturers like Toyota and Lexus. Presented by Adam Justice.