Form. Analytics Tip #17: Calculate Customer Lifetime Value (LTV) Facebook-statistics-600x3817.jpg (Image JPEG, 600x3817 pixels) 25 Free Google Analytics Alternatives. In my last post, I had a little rant about the Google Analytics Opt-out add-on.
Obviously, I am a little disappointed in the direction, but I have a general rule that I like to live by, “Don’t just complain about the problem, give me a solution.” There is an inherent difficulty of providing timely content and following this rule in the same post. Basically, the amount of time to research a solution or alternative would make the original content stale. So, I posted the rant. Now, I am here to give you a list of various free web analytics tools that you can use as an alternative to Google Analytics.
First, let’s get some basics covered. Below is the list of the free web analytics services that I found so far. UPDATE* Some other tools are already being added! Log File Analyzers Log file analyzers are the original analytics tools and summarize activity based on the http web logs. Analog – Their own description says it best: “The most popular logfile analyser in the world. Yahoo! New frontiers in display advertising planning and measurement. This is the third post in our series on the future of display advertising.
Today, Director of Product Management, Ari Paparo, looks at how better data will help marketers plan and measure their display campaigns in the future - Ed. Basketball teams in the 1980s looked at fairly simple statistics — points, rebounds, assists and shooting percentages — to measure team and player performance. However, in recent years, there’s been a data renaissance — a recognition of the need to develop more insightful measures, and a resurgence in appreciation for the value of data in sports. Now, professional basketball teams measure all sorts of on-court happenings, as well as more ethereal things like team chemistry and player psychology.
As advertisers and agencies try to plan and measure their display ad campaigns, they’re much like basketball teams stuck in the 80's. The Internet has long held out the promise of being a truly accountable, measurable medium for marketers. The Death of the Pageview - ReadWriteStart. The Web has hit a point where tracking pageviews is useless for startups.
There was a time when all you needed to succeed on the Internet were lots and lots of eyeballs, and the best way of measuring those eyeballs was by tracking pageviews (measuring exactly which pages on a website are viewed by individual visitors). The dot-com crash showed us that the eyeball-based business model was a failure. Since then, startups have moved toward direct monetization strategies such as subscriptions and virtual goods - and these businesses using these strategies require very different metrics than an advertising-based business would.
Make no mistake, pageviews were valuable metric once, but their time has passed. Guest author Tim Trefren is one of the founders of Mixpanel, a real-time Web analytics service that helps companies understand how users interact with Web applications. This trend further devalues the pageview as a valid metric. If Not Pageviews, Then What? Split testing What companies do it?