Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets. Google Analytics in Depth: Goals and Funnels. In this article, we’re going to delve into Google Analytics and start to tailor your account settings so you can get information you need much more easily.
Google Analytics in Depth is my series of Google Analytics articles where we will explore Google Analytic’s beneficial features to help you get the most out of this powerful and free web tool. In this first installment, we’ll be covering Goals and Funnels. For a general overview of site analytics revolving around Google Analytics, read Unleashing the Power of Website Analytics. How to Setup Goals in Google Analytics. In this post, we'll explain what Goals are in Google Analytics, why they're useful, and how to set them up.
Let us make two assumptions before we start. First, you know the rules of basketball, and second, you are a Lakers fan (or at least you know who the Lakers are). Note that if you run an ecommerce site, Google Analytics has additional features to help you track purchases.