How valuable are users acquired through incentivized installs from services like Tapjoy or Flurry. Tapjoy CEO lashes out at Apple for restricting choice, revenue. Tapjoy CEO Mihir Shah is upset at Apple, and he’s not afraid to let his anger show. Shah took the stage at MobileBeat 2011 in San Francisco Wednesday to demonstrate how Apple’s restrictions on pay-per-action advertising are cutting into his company’s revenues as well as limiting the options available to consumers. “By limiting the amount of choice our users have, we are doing them a significant disservice,” Shah said. Tapjoy distributes mobile apps on Android and iOS devices, promoting them by offering people incentives to install apps.
The San Francisco-based company raised $30 million in a funding round led by J.P. Advertisements that result in consumer actions (like installing an app) result in revenue-sharing payments to the app in which those ads appeared. Shah showed data indicating that Tapjoy had delivered 25,534,165,117 user sessions from January 1 through June. But Tapjoy’s Android apps offer far more choice to consumers than the iOS versions. What are Tapjoy's average CTR and download conversion rates for incentivized app installs. Tapjoy. Intelligently Connecting People to Apps | W3i.