What are Tapjoy's average CTR and download conversion rates for incentivized app installs. Average CTR. Best Practices for Maximizing Mobile App Revenue. The mobile app ecosystem is thriving.
According to Gartner, worldwide mobile app revenue will exceed $15 billion in 2011. Distimo reports that in December 2010 alone, the top 300 free applications generated over 3 million downloads, ten times more than the paid ones. Gartner also points out that more than 80 percent of mobile apps are free.