background preloader

Mkt

Facebook Twitter

General Marketing. 8 Creative Marketing Twists to Make Your Small Business Stand Out | Blog | Daily Dose. It's a boggling year for marketing, isn't it? New social-media platforms seem to be springing up like mushrooms, mobile is exploding. . . it's hard to know where to focus your marketing time and dollars. Everywhere I turn lately, I've come across tips for how to do innovative marketing this year. So I've collected a short list of my favorite tips. Here are eight ideas for giving your marketing effort a boost: 1. Related: How the White House Became a Social-Media Powerhouse 2. 3. 4. 5. 6. 7. Related: 10 Lessons in Brilliant Marketing 8. What's your new marketing twist for 2012? Targeting Your Customer | Strategic Marketing Systems : @marketstrategy. Here are some basic activities and information to help get you focused so your energy towards marketing your website is well-placed.

Write Focus Statement What is the focus of your website? Whether you are part of an organization—big or small, or an individual proprietor, here are some questions to ask yourself; How should the website contribute to the business objectives? You may have already created a plan that answers these questions. Create User Profile Who is going to browse your website? Think of your entire market as an apple tree. Your job is to determine, as best you can, the characteristics of the customers in the easy-to-reach segment.

Psychographic Characteristics Psychographic characteristics relate to the style and personality of your user such as values, interests, and activities. What beliefs does your user have? Demographic Characteristics How old is your user? The Marketing Map. Free eBook: 101 Marketing Quotes by Industry Thought Leaders. Day-to-day marketing responsibilities can be mundane and stressful. But let's not forget about the immense power our industry holds. To remind you of the amazing marketing opportunities awaiting us, here is a compilation of insightful thoughts by industry gurus. These 101 quotes have been collected from interviews, articles, best-selling books and conferences.

Enjoy them and share them with co-workers and friends who are in need of some inspiration! In this flipbook, you will find wisdom from many thought leaders, including: Bestselling author Chris BroganKeynote marketing speaker Seth GodinMarketing author & editor Ann HandleyFormer chief evangelist of Apple, Guy KawasakiStatistician and writer Nate Silver. Preparing for the breakthrough/calamity. The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know. Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!)

And must keep up to date with ever-changing laws that affect how you do your job. So we put together this glossary of email marketing terms that you can refer back to any time you wonder what they heck a blog post, your boss, or your ESP's documentation is talking about. Acceptable Spam Report Rate - The rate at which you can be reported as SPAM without harming your sender reputation. Anything over 0.1% (1 report per 1000 emails) will get a warning. Acceptance Rate - The percentage of email messages that are accepted by the mail server. Blacklist - A list that denotes IP addresses as spammer IPs, impeding email deliverability. Bounce Rate - The rate at which your emails are not delivered. Plain Text Email - An email sent without HTML. 1.