Free vs. Paid Service. Beware of Freeconomics - ReadWriteWeb. A few weeks ago we published a piece on this blog entitled The Danger of Free, in which we discussed the rise of free - a marketing strategy where digital products are given away.
This month's issue of Wired magazine features a cover story on the topic by editor-in-chief Chris Anderson. The article is a preview of his forthcoming book, called (you guessed it) Free. The Danger of Free - ReadWriteWeb. Everyone loves to get stuff for free.
We line up to get a free drink, we sign up for free checking accounts, and we're happy to get a free gift with the purchase of our next car. We love free stuff, even though we all know and understand that free is an illusion.