Www.kpmg.com/FR/fr/IssuesAndInsights/ArticlesPublications/Documents/20120313-CP-KPMG-Consumers-Convergence-5.pdf. Outlook Report Vol 10. Mobile devices are used frequently in conjunction with other screens, including the big TV in your living room. Anyone who has ever tapped out an email on their iPhone, while checking a score on the VAIO balanced on their lap, while keeping an eye on American Idol on their 40-inch BRAVIA knows this. Yet many marketers today are ignoring this ubiquitous consumer behavior as they over-focus on mobile as a stand-alone medium.
Le mobile, un écran porteur... - Multi-screen. La révolution du multi-écran - ENQUETE - NOUVELLES TECHNOLOGIES. © Julien Gremaud L'arrivée durant l'été de Panda en France a fait grand bruit dans les milieux du numérique.
Qui est Panda? UserADgents_Infographie_Tablettes2012_1024.png (1024×3277) Etat des lieux du Multi-écrans en 2012.