Plus de 15 milliards de téléchargements sur l'App Store d'Apple. Budweiser taps mobile ads to increase Facebook likes. By Rimma Kats July 8, 2011 Budweiser mobile ad via Pandora app Anheuser-Busch's Budweiser is ramping up its mobile strategy and engaging consumers via mobile ads that lead them to the company’s Facebook page, as well as Pandora’s music station where they can interact more with the brand.
The company is running mobile banner ads within the Pandora iPhone app. In addition to taking users to its Facebook page, it also redirects them to the Budweiser “Here’s to the Heroes” radio station. Mobile adThe Budweiser mobile ad reads: Here’s to the Heroes. When consumers click on the mobile banner ad, they are redirected to the company’s radio station where they can listen to songs. While in the Budweiser radio station, there is another similar banner ad running. When consumers click on that banner ad, they are redirected to a Facebook mobile landing page. There, they can log-in by entering their email or phone information, as well as their password.
Budweiser's mobile ad The company's Facebook page. Www.afmm.fr/img/Page_ateliers/presentations/Atelier du 050711/2 - Nemo Agency - Tout ce qu il faut savoir avant de se lancer.pdf. Le Pass Navigo bientôt intégré aux smartphones NFC.