LaNews - vol.10 - 25032011. Why the mobile Web is key to a marketer’s future. March 21, 2011 Kalie Kimball-Malone is creative director at the Garrigan Lyman Group By Kalie Kimball-Malone After a 96 percent increase in worldwide smartphone sales last year, the present rollout of 4G networks by major carriers and the unprecedented success of the iPad, 2011 is poised to be the year of the mobile Web. This will have an enormous effect on how marketers interact with their customer base. The good news: new marketing, social media and promotion opportunities. Growth in the marketThe meteoric rise of smartphone sales is not slowing down. With Verizon Wireless on board, sales of the iPhone are going to again break records this year, and Android’s market share is increasing. Whatever the device, adoption is way up. All this means a lot of new users accessing Web sites that have been designed for desktops, and it is bound to result in some behavior changes, if they are frustrated by usability.
Mobile behaviorThese new mobile Web users have been quick to engage in ecommerce. Publicité mobile : Android fait la course en tête aux Etats-Unis, l'iPhone en Europe. Mobile By The Numbers [INFOGRAPHIC] Mobile is a rapidly developing sector. According to some projections, mobile internet usage will overtake desktop usage before 2015. In preparation, companies are developing new mobile commerce platforms, strategies, and marketing efforts. Microsoft Tag recently attempted to sum up this constantly changing space with a single infographic. Here's the summary: The mobile market is large; local searches, games, and YouTube are all doing well on Mobile; and socializing is the most prominent use of the mobile Internet. See the full infographic below. Motorola : veut son propre OS mobile ? Nemo Agency - L'agence Marketing mobile.