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Un petit tour au salon E-Marketing 2013. Real Time Marketing Les organisateurs du Salon E-marketing ont atteint leur objectif pour cette édition 2013 du Salon E-marketing.

Un petit tour au salon E-Marketing 2013

A l’image de l’essor actuel de la communication digitale, les professionnels ont afflué au Palais des Congrès les 29 et 30 janvier derniers. Ils étaient en tout 15 000 à venir visiter les quelque 130 exposants et à assister aux nombreuses conférences proposées au programme. Cette année, le salon a décidé de mettre en valeur le Real Time Marketing. Pour Jérôme Letu-Montois, directeur du salon, le marketing en temps réel constitue un enjeu stratégique dans la mesure où l’utilisateur peut être connecté à plusieurs écrans.

Dans cette optique, la stratégie cross-canal prend tout son sens dans la mesure où elle insiste sur la mise en cohérence des différents canaux de communication. La 7ème édition du salon E-marketing a donc essayé d’apporter des réponses aux visiteurs à travers les expositions et les conférences. Les awards. 7 Steps to Becoming a World-Class Real-Time Marketer. Lately, real-time marketing is the buzzword du jour.

7 Steps to Becoming a World-Class Real-Time Marketer

While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was created immediately following the power outage during this year's Super Bowl. Then, shortly after the Super Bowl -- during the Oscars -- it seemed like practically every brand was developing Dunk in the Dark-like ads. The point I'm trying to make isn't that most marketers are lemmings unable to stop themselves from immediately jumping on the next shiny new object.

In fact, a little real-time marketing experimentation is definitely not a bad thing, so in this post, we'll highlight the necessary steps you should take to be an effective real-time marketer. The Difference Between Real-Time Marketing and Newsjacking In short, with newsjacking, the end result is to get journalists to write about a brand. How to Do Real-Time Marketing Like A Boss 1) Determine Relevant Streams 2) Organize the Stream. 7 Inspiring Examples of Real-Time Marketing in Action. Real-time marketing means reacting in real, or near-real time.

7 Inspiring Examples of Real-Time Marketing in Action

It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Digital channels have long enabled real time optimization of display advertising, but as social listening and monitoring tools proliferate nearly as quickly as social media channels, real-time matters more to marketers. This is true not just because of social media, but also because social is now what provides the creative impetus for paid and owned media. Based on research my colleague Jeremiah Owyang and I very recently jointly published, the new real-time marketing work cycle looks something like this: Real-time marketing demonstrably works -- not just in social channels, but across the marketing spectrum.