background preloader

Marketing

Facebook Twitter

Email Marketing Campaign - B2B Lead Generation Company Malaysia. Email has been around for over 30 years, but most marketers are still using it to generate b2b sales leads and business appointments. Why? Because it works! And here’s what we do to make it work even better for you: Integrate email campaign with other lead generation tools such as b2b telemarketing, online, and social media.Add links, videos, or social media buttons to make your campaign more interactive.Check emails for spam elements.Build and segment your email list for highly targeted lead generation and appointment setting.Provide advanced options to help you customize, organize, and optimize your email marketing campaigns. Get your message straight to your prospects’ inboxes by outsourcing your email campaign to professional email marketers at Callbox.

B2B Lead Generation Malaysia: Three Hot Ways to Optimize your Marketing Automation Experience. For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. And sometimes, the best methods for your business may be the most unexpected. The reason why businesses come and go is due to their inability to capture a good portion of the market.

To succeed in that regard, they need to be able to promote their business well, attract customers, as well as deliver whatever products or services they are offering. Social media is, for a lack of a better term, a social activity. B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership. Want your brand to digitally dominate the Malaysian B2B arena? Call it a long shot, but it will be close to a possibility once you have established yourself as a thought leader and made important strides in terms of influencing buyer decisions.

Crimson Marketing CEO Glen Gow has outlined five important points to building thought leadership. 1. Authenticity Is key According to Michael Brenner, former VP of Marketing and Content Strategy at SAP, in an article for Forbes, “thought leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” Rather than push out half-baked content that’s merely trying to give the impression that you’re an authority in your field, you need to actually acquire the necessary knowledge and provide B2B buyers with purposeful, practical advice. 2.

Do you know what pains your B2B buyers? 3. 4. You know the saying “out of sight, out of mind?” 5. Marketing Automation: Hot or Not? - B2B Lead Generation Company Malaysia. While analyzing record second quarter earnings for Salesforce.com a few weeks ago, CEO Marc Benioff gave partial credit for a 30% revenue bump to the company’s addition of ExactTarget—and specifically its Pardot marketing automation arm—to its Marketing Cloud. Salesforce had just acquired the company in June. Could it really have made a difference that quickly? Or was Benioff justifying the whopping $2.5 billion price tag to shareholders? It nagged at me to get on the phone with people who know better (than me, that is) to answer the overwhelming question: What’s the magic behind marketing automation and why are companies like Salesforce and Oracle shelling out a billion bucks and more to add it to their arsenals?

I recently hosted a webcast featuring a company called Demandbase. “Companies are spending a lot of money on marketing, and marketers are spending a lot on technology, but what kind of technology you buy depends on your type of business,” he said. Outsourcing B2B Telemarketing Services - B2B Lead Generation Company Malaysia. By: Mark Swanson, Director of Business Development, Tele Resources, Inc., There is no better source for b2b telemarketing services than the B2B environment. According to recent statistics published by the DMA, B2B companies spend 27.9 billion in telemarketing services.

Business to business lead generation is more than just the process of having a room full of agents making calls. One of the major advantages when outsourcing your sales force is to consider the technology involved with a telemarketing operation. In addition to direct sales, the DMA has found that 17.5 billion is spent generating business leads and there is no indication that this spending will decrease. Improve Telemarketing Effectiveness with these 3 Simple Tips - B2B Lead Generation Company Malaysia. The importance of telemarketing goes without question. Being a channel that allows businesses direct access to the minds of their buyers, telemarketing has to be executed with the right approaches. Here are tips from Business2Community.com on improving your B2B lead generation telemarketing. Get personal When 70% of B2B buyers rated how vendors engaged with them as being more impactful than what they’re selling – it’s time to really get personal with your approach, including your qualifying questions.

Before you even jump into your sales pitch, make sure you understand what challenges your prospect is facing and if a need exists for your product. Don’t push your luck With the changing role of B2B sales in the digital age, B2B buyers are becoming increasingly expectant of us to understand their business challenges and needs. And when it takes an average of 80 calls to develop a new opportunity, you need to make sure you’re adding value to your prospects every time you speak. The Three Vital Ways to Make your Telemarketing more Efficient - B2B Lead Generation Company Malaysia. Despite their insistence that telemarketing is on the verge of death, some marketers would eventually find themselves in the wrong spectrum when they realize that B2B companies are still conducting cold call campaigns.

Telemarketing still manages to stay at the top of the list of the most effective lead generation and appointment setting channels. Its position is supported firmly by the prevailing demand for direct and real-time communications that succeed where social media and email engagement failed. Marketers maintain an immense degree of optimism that they could get quality B2B leads from cold calling. What’s more, even though case studies and white papers show numbers unfavorable to telemarketing, businesses still believe they can do more in using the channel in ways that deliver high-value opportunities.

Here are three ways to make your telemarketing campaign more efficient, as seen on an article published in Target MarketingMag.com: Don’t Count on Voicemail Messages Being Heard. How NOT To Manage Your Telemarketers. There are plenty of avoidable mistakes that business managers make when managing their telemarketing teams. The allure of gaining new clients or customers and achieving high revenues can lead business owners to disregard proper management practices that eventually add to the negative image of professional telemarketing. To get better results from this direct marketing channel, here are six suggestions on how NOT to manage your telemarketers: Hiring telemarketers en masse – hiring a large number of telemarketing people within a short period of time means you spend less time evaluating the skills of each person.

This will only jeopardize your business and require you to pay people for work that they are not qualified to perform effectively.Giving them a calling list that includes…just about everyone – your telemarketers receive the full force of rejection and anger from irate sales leads everyday, strive to reach quotas and yet still manage to assume a happy disposition for every call. The Proven Ways to Generate Sales Leads for IT Services in Malaysia. Getting sales leads for IT services is really just the same as acquiring sales leads in any other market. It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs.

Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan. The market is somewhat fragmented – there is sophisticated metropolitan market in and around the capital, but still very much a developing market in other regions.

The Malaysian IT market is import oriented and relies on foreign technologies, with international software, hardware, and service providers already active in the market. Striking a Balance between Conventional and Emerging Trends Free! Will Telemarketing Work In Malaysia’s Business? For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity.

While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. And sometimes, the best methods for your business may be the most unexpected. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity. What is Telemarketing and How to Start Calling? What is Telemarketing? Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.

Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. There are 2 types of telemarketing: Outbound is proactively contacting both the prospective and existing customers Inbound is the reception of incoming calls/orders. Telemarketing is categorized according to target audience: B2B or Business to Business which means that one business makes a commercial transaction with another.

B2C or Business to Consumer which targets individuals or residential customers. Telemarketing provides the following services: Lead Generation which is gathering of information Appointment Setting either by phone or office meeting between a client and an interested prospect Setbacks Read more! The Makeups Of a Winning B2B Telemarketing Team. The Anatomy Of A Top-Notch B2B Telemarketer. 6 Reasons Social Media is a Powerful Marketing Channel. An All-Inclusive Catalog in Choosing your Social Media Weapon. B2B Content Marketing: Trends, Lessons, and Insights. Do you Have these Essentials in your Digital Marketing? - Business Leads Malaysia. The worst mistake any sensible marketer with a vision for “higher ROI” would make is to use technologies without having a clear roadmap presenting a detailed illustration of the market landscape.

For most, it is clearly easier to say something like “I am going to swell my database of qualified leads through modern means” than to recognize potential risks and valuable conduits. From the perspective of a seasoned marketer, that kind of attitude leaves an organization in marketing limbo. Right now, it is technological competency that places brands in the crosshairs of interested buyers. For Andrew Moravick, “Best-in-Class CMOs” are able to drive successes because they frame their minds on key essentials. In his article for CMO Essentials, Moravick arrives at four of these. At a high level, Best-in-Class CMOs consistently use data to identify the right areas for marketing investments to deliver the highest marketing returns. Learn More Email Marketing Statistics!

Than their comparable peers. Why Malaysian B2B Companies need Data Profiling - B2B Lead Generation Company Malaysia. As B2B lead generation becomes more advanced and B2B buyers are strict in their choices, companies have noted the importance of keeping their databases free from errors. With a data profiling system in place, B2B firms are able to keep their marketing campaigns highly efficient. A good quality list is the most important element of a successful B2B marketing campaign. Having a high quality, profiled database with names and email addresses allows you to send targeted messages to your prospects. Having a targeted list minimizes marketing costs and increase response rates.

But what are the gains in having an accurate and high quality data? #1: Promotes accuracy. One basic function of data profiling is that it allows you to deliver the right message to the right people. . #2: Identifies duplicates. Calling or emailing the same company over and over again can hurt your company’s reputation. . #3: Updates old data. Having an old data means calls and emails are often directed to the wrong person.

Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Malaysia - B2B Lead Generation Company Malaysia. Years of innovation and hard work have been put in to give Callbox clients the best solutions for their business, as well as to enable managers and sales professionals to streamline business development. The challenge has always been to keep up with the changing times, especially with how technology evolves in exponential fashion even just in the last two decades. Callbox started out as a simple telemarketing firm, which eventually flourished into a multi-channel marketing machine. Now, in the age of cloud and automation, Callbox steps up to the plate, ready for another era of marketing savvy.

In celebrating 10 years of flourishing into a stalwart player in the business-to-business industry, Callbox is taking cloud-based lead management and marketing automation to new heights. Putting the clients front and center: Callbox integrates with Salesforce Introducing Callbox DialStream: The Most Efficient Power Dialer for Salesforce What is DialStream? Sales are Down in the Dumps? Better Check these Numbers - B2B Lead Generation Company Malaysia. B2B enterprises – from commercial cleaning providers to IT management consultants – need to underscore the effectiveness of their lead generation campaigns.

But if they ever experience a fall in revenue, they might want to review their performance in terms of winning sales. ZoomInfo.com presents the most important marketing metrics that managers need to maintain sales productivity. Number of Qualified Leads Generated – Knowing the number of leads that marketing generates and passes to the sales team can help identify if their efforts are working. The number should always be increasing and can help determine when campaigns need to be adjusted.

Lead to Customer Conversion – How many leads turn into opportunities, and how many opportunities turn into sales? Inbound Calls Per Campaign – Your phones may always be ringing, but are the right people calling? Opportunities Per Campaign – This is one of the most important sales metrics to consider. Sales to New vs. Four Lead Generation Lessons from The Beatles - B2B Lead Generation Company Malaysia.

Secret To Better Sales Leads Generation? It Is All In Rapport. Should You Outsource Your Lead Generation Campaign? - B2B Lead Generation Company Malaysia. Malaysia IT Industry Watch: Cloudy with a Chance of Success - B2B Lead Generation Company Malaysia. Outsourcing B2B Telemarketing Services - B2B Lead Generation Company Malaysia. Will Social Media Replace Telemarketing? How Can Telemarketing Help Social Media Marketing? - B2B Lead Generation Company Malaysia. Online Marketing. Choosing Data for IT Telemarketing Campaigns - B2B Lead Generation Company Malaysia. Social Media in Singapore: Have you Joined the Bandwagon?

Top 10 Thought Leaders in Sales and Marketing in Asia. The Handy Checklist to a Successful Trade Show Appearance. B2B Appointment Setting Done Right in Singapore. B2B Lead Engagement: How to get more Website Response.

Callbox Pipeline. The Reasons for a Collapsing Content Strategy in Malaysia. Every Lead is Special (The Callbox Lead Nurturing Tool) - B2B Lead Generation Company Malaysia. Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips. The 4Ws & 1H of a Qualified Lead in Australia - B2B Lead Generation Australia. How to Choose the Best B2B Lead Generation Formula. The Myth about SMM for B2B Lead Generation - B2B Lead Generation Australia.

Bored Email Subscribers- Breathe life into your email marketing campaign.