Mobile LocalBiz features
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A few weeks back, when I met Foursquare CEO and co-founder Dennis Crowley for a coffee in New York, our conversation turned to the future of Foursquare. While Dennis remained coy about the specifics, he was clear: Foursquare wants more folks to use its application-programming interface (API), and thus build an ecosystem around Foursquare’s data.
Google has just announced a free turn-by-turn navigation app for Android 2.0 in the US ( Radar post ). Google Maps Navigation relies on Google’s own mapping for routing you. As with many navigation devices you can search Business Listings.
Just a few short years ago, if you had asked most marketers about the future of mobile, their nirvana most likely would have been a consumer strolling down the aisle of her local grocery store receiving text messages offering 50 cents off a bottle of ketchup or jar of peanut butter. But not so much today, as industry heavyweights and upstarts like Google , Facebook , Twitter and SimpleGeo are racing to map out a digital, geo-tagged future where our physical and virtual worlds will increasingly collide. Soon a simple coupon delivered via SMS or Bluetooth will seem like an idea from a different era, like Pong or the Hula Hoop.
L'information locale, qui a longtemps été la chasse gardée de la presse régionale, va peut-être connaître de nouveaux développements grâce à Internet.
What if 68% of your site visitors only came to research an offline purchase? According to research by Accenture :