Zahidtg : Why people use landline these... Geolocated Recommendations.pdf (Objet application/pdf) Foursquare’s Future Slowly Takes Shape. A few weeks back, when I met Foursquare CEO and co-founder Dennis Crowley for a coffee in New York, our conversation turned to the future of Foursquare. While Dennis remained coy about the specifics, he was clear: Foursquare wants more folks to use its application-programming interface (API), and thus build an ecosystem around Foursquare’s data. The more apps are built on its API, the easier it is for Foursquare to grow faster, which in turn would allow the company to start monetizing its efforts to bridge physical and digital worlds. Foursquare (and others like it) can essentially bring a cost-per-action business model to the real world, perhaps either supplanting or complementing traditional forms of advertising. The Swarm Sales Over the weekend, I read about a Swarm Party hosted by a UK-based tea salon, Metrodeco.
Swarm is a badge that is unlocked if more than 50 people show up at a location. Loyalty 2.0 Check-in & Check Out Some Coupons Behavior + Local.
LocalBiz couponing. Navigating the Future: Take Me to Bob. Google has just announced a free turn-by-turn navigation app for Android 2.0 in the US ( Radar post ). Google Maps Navigation relies on Google’s own mapping for routing you. As with many navigation devices you can search Business Listings. However, they are also including data not traditionally available to navigators. In the promo video Google demonstrates that you can ask to be taken to “The King Tut exhibit”. This is huge. . – If Bob is your friend on Latitude then Google Maps Navigation can take you to him. . – Google knows the public transit schedule.
. – Via Google Base , Google has real estate information (it has had neighborhood data for quite sometime). – If you use Google Calendar and you accurately fill out the location field then this is a snap. – Using Adsense for Google Maps , GMN can easily lead you to local sales. – Using a combination of Latitude and its new access to the Twitter Firehose (which will soon include location – Radar post ), Google can determine where people are. The Future of Geo-tagged Marketing, Now - Advertising Age - Digi. Malgré leurs faibles moyens, de plus en plus de sites Internet t. Improving Search Results for Research-Online-Purchase-Offline Cu. What if 68% of your site visitors only came to research an offline purchase? According to research by Accenture: 68% compare prices online before shopping in a physical store58% locate items online before purchasing offline67% prefer to research online and buy from physical stores Just for fun, let’s call web shoppers with a high propensity to research online and purchase offline “ROPO” customers (a noun and a verb).
Reasons to ROPO include: Shopper wants to view the item up closeShopper needs the item sooner than it can shipShopper wants to avoid shipping feesShopper might not be comfortable sharing personal information online Like the 4 buying modalities, a customer may be generally a ROPO (prefers to research online and purchase offline most of the time), or more likely to ROPO based on the purchase situation (e.g. received gift card from Target for Christmas, hate wandering the aisles on a busy Saturday – research online, walk in, walk out). Improving Search for ROPOs.