Mozilla Firefox. Opportunities with real time local search and content. Where Is The Competitor To AdSense In Local Search? Co-opitition is a fairly common occurrence in the local search biz. A lot of the big yellow pages publishers have access to a lot of advertisers but they don’t always have the right mix of traffic. While it’s no small feat to sign up a dentist in Pleasanton, CA, it’s just as hard to get traffic to your site from the relatively few people each month in Pleasanton who are searching for a dentist, even if you have 20 million monthly visitors to your site. So if you’re sitting on a few million in ad spend you have to go out and buy the traffic, usually from your competitors.
And your competitors often have the opposite problem—they get lot of traffic to “dentists in Pleasanton” pages but no advertisers. But with the increasing competition in local search it is not so easy to figure out who has the traffic you need any more. This is type of environment in which Google AdSense has flourished. Google has created a great thing with AdSense. Related Topics: Channel: Local | Local Search Column. Superpages.com 411 (sp411) The Praized Blog » Blog Archive » Global Yellow Pages: Entering. If I Were a Yellow Pages Publisher . . . The past few days I’ve been thinking quite a bit about the predicament of yellow pages — and by extension other traditional local media.
I realize it’s very easy to be someone who sits back and critiques others’ mistakes. I often liken analysts, myself included, to movie critics. It’s much more challenging to make a movie than to criticize one after it’s been made. And in my work and writing I always try to put myself in the position of someone who’s actually under pressure to accomplish something and has real-world P&L responsibilities. With that . . . Work on the brand: Relying on Google SEO is a losing game over the long term. Develop other brands: Build out verticals or alternative brands that appeal to different demographic segments. As you might expect: print is used by older people; younger people use search engines. If you can’t read the chart, Yelp is the blue line, Yellowpages.com is green (#2), Superpages is #3.
Change the sales culture: Aggressively syndicate data/ads/etc: Google Adds Place Ranking System, Should Yelp Be Afraid? A few months ago, Google rolled out Place Pages with the lofty vision of creating a Web page for every place in the world. In addition to a map-view of local businesses, users can access hours, transit stops, reviews and geo-tagged photos. As of today, the company is offering a color-coded ranking system for specific aspects of a businesses' services. The question is, does the new feature mark the beginning of the end for restaurant review sites? While Yelp gives reviewers a chance to rank a business on a scale of one to five stars and Foodspotting ranks individual dishes, Google's new ranking system aggregates comments from across the web based on specific keywords. At a moments glance, users can quickly view a restaurant's food and service in relation to its ambiance and atmosphere.
Even the smallest business with little to no web presence can produce useful results. For example, the comments at San Francisco's El Metate Taqueria were enough to produce a ranking on salsa alone. Wellington Partners | Think!Tech. Dear Friends of Wellington Partners, Things are calming down as we enter the last quarter of 2009. Compared with the gloomy outlook from just one year ago, 2009 has not been so bad, and clearly there is hope for a solid recovery of the economy in 2010.
After the crisis-induced “investment-quiet-period”, we have invested in some very exciting companies over the summer. In digital media, both Livebookings and Spotify combine fantastic customer acceptance and very clear revenue traction with very exciting growth potential. In the cleantech area, the solar technology player Enecsys will see its first larger scale customer roll-outs in early 2010.
In this issue of Think! , we want to explore the localization of the web, a trend that has increasingly influenced user behavior in the web around the world. All the best,The Technology Team Think! The Web around the Corner In 2009, it isn’t a cool new gadget or some break through technology that won the TechCrunch 50 competition. Listen! Make it easy. Qype receives $11 / €8 million additional funding and adds two n.
Qype receives $11 / €8 million additional funding and adds two new board members Qype, Europe’s premier city guide network, is currently present in six countries with 5 million unique visitors per month, and will soon launch in five new countries. [ClickPress, Tue Sep 16 2008] Qype announced today that it has received an additional $11 / €8.0 million funding and has appointed two new non-executive directors to its board. This new capital will go towards supporting user growth, extending the company’s position as Europe’s leading reviews site, and increasing Qype’s share of the local advertising market. This second round of financing was led by pan-European venture capital firm Wellington Partners.
Qype’s two existing investors Advent Venture Partners and Partech International also participated in this funding round. Wellington General Partner Eric Archambeau will become a non-executive board member of Qype, along with media veteran Pelle Tornberg. About Wellington Partners: Google mise (aussi) sur l'hyperlocal avec l'essor de l'internet. Deux illustrations innovantes majeures qui nous font entrer davantage dans le monde hybride (le réel devient interactif ), une dynamique que la locomotive Google va accentuer Les Favorite Places on Google ou la mise à disposition d'autocollant interactif d'ereputation locale sur la devanture du commerçant du coin Il s'agit d'une solution simple (le QR code) de matérialisation de l'interactivité entre le monde réel ( ici la boutique d'un commerçant) et sa présence digitale( ici, les avis déposés par les consommateurs concernant ce commerçant sur Google) sous la forme d'un autocollant apposé sur la vitrine.
Nous entrons un peu plus chaque jour dans un monde qu'il convient de considérer comme hybride où les lieux deviennent le théâtre d'une nouvelle forme d'interactivité ( les hyperlieux). On pourrait imaginer que les clients exploitent aussi ce tag pour écrire, éditer la boutique en déposant en live leur avis ... Une sorte d'incitation à commenter via son smartphone. Le Concept Web Bouillant du Moment. Qui ne connait pas le principe du couponing local genre Groupon, le concept hype du moment sur le web mondial (US, Europe, Russie, Chine...) : tous les jours le site offre un deal dans une localité donnée (par exemple, -50% dans le restaurant tartempion à New York), l'offre n'est validée que s'il y a un minimum de souscripteurs à cette offre. Ainsi, en apportant aux partenaires un nombre minimum de clients, Groupon peut négocier des remises très attractives.
Crée en 2007 avec 1M$ de levés auprès de business angels, Groupon a organisé un tour de table de 5M$ en 2008, puis 30M$ en décembre 2009 (valo supposée 250M$), et on parle maintenant, quelques mois plus tard, d'un colossal tour de table de 130M$, avec une valo supposée de 1,3Mds$ ! Mais avec pas mal de cash out néanmoins. Le site s'est développé dans 40 villes américaines. A ce jeu, il y a 2 allemands qui aujourd'hui mènent le jeu en Europe en terme de levées de capitaux :