localbiz model
Get flash to fully experience Pearltrees
One of the most popular areas for startups today is “local.” I probably see a couple of business plans a week that involve local search, local news, local online advertising, etc. Here’s the biggest challenge with local. Let’s say you create a great service that users love and it gets popular. Yelp has done this. Maybe Foursquare, Loopt etc. will do this.
The problem with online “local” businesses — cdixon.org – chris
Co-opitition is a fairly common occurrence in the local search biz. A lot of the big yellow pages publishers have access to a lot of advertisers but they don’t always have the right mix of traffic. While it’s no small feat to sign up a dentist in Pleasanton, CA, it’s just as hard to get traffic to your site from the relatively few people each month in Pleasanton who are searching for a dentist, even if you have 20 million monthly visitors to your site.
Where Is The Competitor To AdSense In Local Search?
If I Were a Yellow Pages Publisher . . . « Screenwerk
The past few days I’ve been thinking quite a bit about the predicament of yellow pages — and by extension other traditional local media. I realize it’s very easy to be someone who sits back and critiques others’ mistakes. I often liken analysts, myself included, to movie critics.
Google Adds Place Ranking System, Should Yelp Be Afraid?
A few months ago, Google rolled out Place Pages with the lofty vision of creating a Web page for every place in the world. In addition to a map-view of local businesses, users can access hours, transit stops, reviews and geo-tagged photos. As of today, the company is offering a color-coded ranking system for specific aspects of a businesses' services.
Wellington Partners | Think!Tech
Things are calming down as we enter the last quarter of 2009. Compared with the gloomy outlook from just one year ago, 2009 has not been so bad, and clearly there is hope for a solid recovery of the economy in 2010.Qype receives $11 / €8 million additional funding and adds two n
Qype receives $11 / €8 million additional funding and adds two new board members Qype, Europe’s premier city guide network, is currently present in six countries with 5 million unique visitors per month, and will soon launch in five new countries.
Deux illustrations innovantes majeures qui nous font entrer davantage dans le monde hybride (le réel devient interactif ), une dynamique que la locomotive Google va accentuer Il s'agit d'une solution simple ( le QR code ) de matérialisation de l'interactivité entre le monde réel ( ici la boutique d'un commerçant) et sa présence digitale( ici, les avis déposés par les consommateurs concernant ce commerçant sur Google) sous la forme d'un autocollant apposé sur la vitrine.
Google mise (aussi) sur l'hyperlocal avec l'essor de l'internet
Google s’intéresse au business local | Think out of the box !
A une semaine d’intervalle, on apprend, par deux communiques de presse disjoints, que « NRJ Group : devient la première régie locale de Google Adwords en France » et « Le groupe SPIR Communication devient Régie Locale Google AdWords » . Plusieurs éléments me paraissent intéressants à relever.Michel de Guilhermier's Blog: Le Concept Web Bouillant du Moment
Qui ne connait pas le principe du couponing local genre Groupon , le concept hype du moment sur le web mondial (US, Europe, Russie, Chine...) : tous les jours le site offre un deal dans une localité donnée (par exemple, -50% dans le restaurant tartempion à New York), l'offre n'est validée que s'il y a un minimum de souscripteurs à cette offre.