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Why Groupon Is Poised For Collapse
Editor’s note :This guest post is part of an in-depth series looking at the daily deal industry written by Rocky Agrawal , an entrepreneur who has worked on local products since 1995. Read Part I, Part II , and Part III also. He blogs at reDesign and Tweets @rakeshlobster .
BIA Kelsey - Press Releases
The firm’s newly released U.S. Local Media Annual Forecast indicates digital media will represent 23.6 percent of all local advertising by 2015 CHANTILLY, Va. and BOSTON, Mass. (March 21, 2011) - Local advertisers continue their steady migration to digital media platforms, according to BIA/Kelsey’s U.S. Local Media Annual Forecast (2010-2015).
Share of Ad Spending by Medium - July 2009
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons. Related topics: TV Spot Market , TV Syndication , Data Updates , Ad Spending by Medium , TV Network , TV Cable , FSIs , Magazines , Newspapers , Print
Citibank Survey Reveals Small Businesses Not Joining Social Medi
NEW YORK, Oct. 9 /PRNewswire/ -- Few small business owners and managers are joining the consumer trend towards increasingly using social networking websites and services, according to a new Citibank / GfK Roper survey. According to the survey of 500 small business executives across the United States, 76 percent have not found social networking sites such as Facebook, Twitter and LinkedIn to be helpful in generating business leads or for expanding their business during the last year, while 86 percent say they have not used social networking sites to get business advice or information. The survey found that general search engine sites such as Google and Yahoo! trump small business-focused sites and the WSJ.com as destinations for small business owners to seek business advice or information. 61 percent of respondents say they rely on these search engine sites.
Industry Players Weigh Business Models for Mobile Search « Yello
The always hot topic of mobile search was discussed this afternoon during the session “Mobile Search and Yellow Pages: The Business Model”, moderated by Mike Boland, Senior Analyst and Program Director, Mobile Local Media at BIA Kelsey. Following yesterday’s discussion of mobile apps, today’s session took a deeper look into the business of mobile local search. Panelists discussed what their companies are doing in this space, and offered insights into how their businesses are operating and monetizing mobile local search.Comscore puts worldwide traffic at nearly 9 million monthly unique visitors, and it has been growing fast - the company says its real numbers are more like 25 million monthly uniques. Yelp has whispered that 2009 revenues will be around $30 million and are expecting $50 million or so in 2010. Foremski's Take: If Techcrunch's figures are correct this is a very high valuation for Yelp.
Analysis: GOOG/Yelp Deal Focuses On Next Big E-Commerce Battlefi
Yell shares tumble 10% as new deadline set - Times Online
Michael Brown, a Liberal Democrat donor who fled overseas after being convicted of a multimillion pound fraud, was being handed over to British officials in Spain today following his arrest in the Dominican Republic. Mr Brown, who handed Nick Clegg’s party £2.4 million, fled the UK for the Caribbean while on parole after being convicted of a £40 million fraud at Southwark Crown Court in 2008. In his absence he was sentenced to seven years in jail. Authorities in the Dominican Republic yesterday revealed they had extradited the fugitive back to Britain, three months after he was arrested in the tourist town of Punta Cana. Police said Mr Brown, who donated about the £2.4 million gift to the Lib Dems ahead of the 2005 general election - its largest donation to date, was flown to Spain where he was due to be turned over to the British authorities.Low Growth, High Value for Local Online Ads - eMarketer
According to Borrell Associates ’ “2010 Outlook: Local Interactive Advertising” report, local online advertising spending is set to slow significantly from previous levels of growth. In 2009, local online ad spending is predicted to reach $14.2 billion, up 12% over 2008. 2010 will see just 5% growth, while over the past five years spending has increased at a compound annual growth rate (CAGR) of 46.5% Borrell forecasts the CAGR for the next five years will be just 2.9%, due to a slow economic recovery and the approaching saturation of the online category of local ad spending. This year, online makes up 13.8% of local spending.
David Ko is senior vice president at Yahoo Mobile SAN DIEGO - A Yahoo Mobile executive said that mobile advertising has been growing despite the economy during a keynote address at CTIA Wireless I.T. & Entertainment 2009: Mobile Business. Yahoo also unveiled the next phase in its efforts to deliver personally relevant Internet experiences to mobile users worldwide by showcasing the new Yahoo mobile homepage during the keynote address. The presentation covered the growth of mobile Web usage and Yahoo’s various ad-supported mobile properties, including search, applications and the mobile Web site. “Many of the barriers that have hindered mobile growth are starting to break down,” said David Ko, senior vice president at Yahoo Mobile, Sunnyvale, CA. “Challenges remain, but the mobile ecosystem has gotten better.
Mobile advertising poised for substantial growth: CTIA keynote -
Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More We’ve been saying for a while that ‘local’ is going to be one of those ‘next big things’, and the win by Red Beacon at TechCrunch 50 has been something of a clarion call for this. Now a new study from TMP Directional Marketing has come out with some interesting data to back this up.
Mobile And Social Platforms Want To Be The King Of Local Search
Internet search engines and print directories are the primary sources for finding local business information and account for 31% and 28%, respectively, of all local searches conducted in the US, according to a study from TMP Directional Marketing ( TMPDM ) and comScore, Inc . The annual study , which examined the year-over-year growth of local search and the shifts in consumer behavior and media usage, also found that though local search is definitely moving in a digital direction, online and offline media still work together to play differerent roles in the consumer research and purchase process, MarketingCharts writes . Interactive Media a Growing Force
Local Search Shifts to Online, Mobile Platforms - MarketingVOX
TMP Directional Marketing Study Reveals Local Search Changing With Interactive Media, Indicates Consumer Search Behavior and Media Usage Trends Major Findings Show Mobile Search Continues to Grow, Demand Driven by Younger Consumers NEW YORK (October 8, 2009) — TMP Directional Marketing (TMPDM), the largest local search marketing agency, released its annual local search study, commissioned by comScore, that examines the year-over-year growth of local search and the shifts in consumer behavior and media usage. This study revealed a major movement toward interactive search channels such as Internet search engines, mobile platforms and social media. According to TMPDM’s study, the search industry overall is expanding rapidly, with the total number of U.S. searches having grown by 31 percent across all media platforms between June 2008 and June 2009 (21.9 billion total searches in June 2009).
Two TMP Directional Marketing Entries Named Finalists of the ad:
"’Pili Pili est inspiré d’un magazine japonais qui s’appelle « Hot Pepper » qui, au Japon a connu un succès foudroyant. Et c’est un magazine qui est fait exclusivement de mini reportages et de coupons", raconte Michel Lallement, directeur général de Pili Pili. Le principe : des bons de réduction à utiliser chez les commerçants mais aussi de vrais articles journalistiques; On y retrouve trois parties : sortir, style, plaisir, dans laquelle il y a à la fois l’agenda, du cinéma, de la mode. Comme dans n’importe quelle rédaction, tout se travaille. Plus local, le concurrent en petit format, Le Bonbon, propose une formule par arrondissement.