Online advertising data
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RESTON, VA, October 12, 2010 – comScore, Inc.
Releases September 2010 U.S. Online Video Rankings - comScore, Inc
U.S. Online Ad Spend Slows
NEW YORK eMarketer has revised its Internet ad spending projections, estimating that advertisers will spend $24.5 billion online this year in the U.S. That estimate is slightly lower than the one eMarketer put out in November 2008, which said that U.S. online advertising spending would reach $25.7 billion in 2009.
Average CPM Rates for Banner Ads Across Verticals
If you are curious to know the average CPM rates for online advertising across different verticals, this report from Adify should give you a good idea. If you are curious to know the average CPM rates for online advertising across verticals, this graph from Adify should give you a good idea. Except Food, Entertainment and Real Estate, the CPM rates for display ads have declined across industries in the last three quarters which is quite good news for online advertisers but not so good news for web publishers and bloggers.
The thing that jumps out at you is the long and structural decline in newspaper ad revenue as a share of the total market.
A VC: Ad Spend Trends
Display Advertising Rates : CPM Vs. RPM — Tech Crunchies
Posted: January 6th, 2010. Good news for online advertisers .
MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009.
