Zuora CEO on doing paywall 2.0 right - video. Powering the Subscription Economy. Box is quickly becoming a household name.
Since 2005, Box has established itself the leader in secure online content management, file sharing, and web collaboration, signing 100,000+ businesses with millions of individual users. “Scaling our subscription business to what it is today simply wouldn't have been possible without Zuora. ” But a company doesn’t transition from a dorm room idea to the leader in the market without making some extremely smart decisions along the way. The Subscription Economy Is About Strengthening Customer Relationships, Not Just Recurring Revenues. Editor’s note: Tien Tzuo is the CEO of Zuora, a subscription billing company.
Follow him on Twitter @tientzuo. TechCrunch recently ran a post by Ray Sobol, founder and CEO of EvidencePix, called It Might Be Time To Ditch The SaaS Monthly Subscription Model. In it he argues that a pure pay-as-you-go approach is better than a monthly subscription model because customers only pay for what they use. But Sobol is missing the point. 10-Questions-To-Ask-About-Billing-Subscription-Services.