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http://www.itwire.com/cloud-computing/55436-consumers-and-corporates-boost-subscription-economy

Consumers and corporates boost subscription economy

The march to the cloud and subscription style consumption is gathering pace as consumers and corporations shy from big one off outlays. Why buy the CD when you can listen to the tunes on Spotify? Why buy a car when you can sign up to GoGet?
In case you hadn't heard, ownership is out. Instead, it's all about the "subscription economy" -- if the latest in a long line of extrapolations from a very small number of data points is to be believed. The theory is simple. http://www.infoworld.com/t/saas/why-it-shouldnt-buy-the-subscription-economy-187940

Why IT shouldn't buy into the 'subscription economy' | Saas

Zuora , a dominant player in cloud-based payments systems, presented at last week’s All About the Cloud Conference , hosted by the Software and Information Industry Association (SIIA). The company's founder and CEO, Tien Tzuo, spoke about the dramatic shift in the way both consumers and companies are doing business.

3 Key Metrics That Matter in the New Subscription Economy

http://socialmediatoday.com/socialmktgfella/508465/shift-subscription-economy
As Web businesses embrace subscription business models to sell consumer goods, the benefits are clear: reduced customer acquisition costs, predictable inventory requirements, and steady cash flow. Last year research firm Gartner ( IT ) calculated that by 2015, more than 40 percent of media and digital-products companies around the world would use subscription services for their fulfillment, billing, and renewals. The challenges in relying on subscription models include controlling customer churn, managing credit-card charge-backs and delinquent payments, and ensuring the security of customers’ financial data.

Making the Web's Subscription Economy Hum

http://www.businessweek.com/articles/2012-06-12/making-the-subscription-economy-hum
http://venturebeat.com/2010/06/11/the-subscription-economy-is-here-are-you-ready/ Editor’s note: This story is part of our Microsoft-sponsored series on cutting-edge innovation . Tien Tzuo is founder and CEO of Zuora , an online subscription billing and payment company. Just as the Web rocked the bricks and mortar world of business 15 years ago, the burgeoning subscription economy is forcing today’s enterprises to change how they do business.

The subscription economy is here. Are you ready?

http://paidcontent.org/2011/02/19/419-the-subscription-economy-is-growing-and-its-bigger-than-just-media/ Tien Tzuo is CEO of Zuora , a subscription-billing company based in Silicon Valley.

The ‘Subscription Economy’ Is Growing, And It’s Bigger Than Just Media

10 Reasons for Entering the Subscription Economy | The Voice of E-Commerce

http://digitalriverblog.com/2011/12/08/10-reasons-for-entering-the-subscription-economy/ By: James Gagliardi, Vice President, Product and Innovation A recent Gartner Inc. research report issued a strong recommendation for businesses selling online: If you don’t offer subscription plans already, you need to make this popular offering a top priority.
http://en.wikipedia.org/wiki/Subscription_business_model

Subscription business model

The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service. The model was pioneered by magazines and newspapers , but is now used by many businesses and websites.
http://www.nextlevelofnews.com/2011/02/not-only-media-the-subscription-economy-is-growing.html paidContent :: More and more, our lives are wrapped around subscriptions, and that’s not just in online media.

Not only media - the ‘Subscription Economy’ is growing

Deploying Applications in the Cloud http://www.itbusinessedge.com/cm/blogs/vizard/cloud-computing-drives-new-subscription-economy/?cs=49533

Cloud Computing Drives New 'Subscription Economy'