Social Media
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Google espère concurrencer Facebook avec Google+, son réseau social "maison" actuellement en phase de test dont l'accès n'est possible que sur invitation. L'interface, elle, rappelle celle de Facebook avec des photos de profil, un fil d'actualités central, mais aussi avec quelques petites particularités comme ces contacts regroupés en "cercles" d'amis. Comme sur Facebook, il est aussi possible de partager des vidéos, des photos et différentes informations avec tout son réseau ou certains cercles seulement (famille, amis proches, contacts pro, etc.), sans oublier la possibilité de tchater en vidéo.
Google teste son réseau social : Google+
Co-création d'internautes : succès ou échec ? - Journal du Net e-Business
© iQoncept / Fotolia / Photomontage Journal du Net Logos, publicité vidéo, nouveaux produits : le Web permet aux marques d'impliquer les internautes. Mais avec quels résultats ? Comment le concept de "co-création" a-t-il évolué en France ? Enquête.
From new networks to more mobile, HootSuite has come a long way in just a short while. Thanks to all the Hoot-Fans who fly with us, the dashboard has surpassed a million users , won awards from Mashable and the CNMAs (and more!) and had plenty of feedback to inspire us to push for even better features and more functionality. Today we’re thrilled to celebrate yet another milestone, and this one’s all about you. Get ready to see your world of social in a whole new light… HootSuite Social Analytics are here. Social Results Simplified
blog – Social Media Dashboard » HootSuite Reinvents Social Analytics ~ Custom Reports to Measure Success
The sheer volume of social media marketing and search engine optimization advice posted online can make it difficult for companies to make sense out what direction they should take. There are many models and approaches to leveraging optimized content for discovery through search and how to develop social networks to engage customers and promote content. It comes down to fundamentals and I think the following Four pieces of the Social SEO puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web. Listening, Content, Socialize and Measure could just as well be represented as a cycle, but I think the forward direction is important because you can’t reach outcomes without action.
Social Media SEO - 4 Social Media Marketing & Optimization Tips - Online Marketing Blog
Guidelines for marketing with social media aren’t all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for “social media optimization”. Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.
Social Media Optimization: 16 Rules Revisited - Online Marketing Blog
How Does Social Media Affect Search Marketing? - Online Marketing Blog
Social media and search engine marketing: Are they two peas in a pod, complementary or two very distinct channels? I think the answer is all of the above, depending on the situation. The growth in attention to social media as a marketing, communication and community building opportunity deserves attention by all sorts of online marketers, especially those in search marketing. How does social media affect search marketing?