3 approches différentes des social media analytics. J’ai déjà eu l’occasion de vous parler de social scoring et des indicateurs-clés des médias sociaux que l’IAB tente de standardiser.
Hasard du calendrier, ce ne sont pas deux mais trois approches différentes qui viennent d’être proposées ces derniers jours. Du très quantitatif au très qualitatif, la diversité de ces approches nous permet d’y voir un peu plus clair dans cette pratique encore méconnue. Tiens d’ailleurs, puisque j’y suis, voici comment je pourrais définir les social media analytics : “La mesure, la collecte et l’analyse de données d’usages et de comportements des internautes au sein des médias sociaux dans le but d’optimiser une stratégie ou une présence”. Cette discipline repose sur des outils, des indicateurs-clés et des méthodes d’analyse. Les pratiques de social media analytics sont assez proches de celles employées pour les web analytics mais moins focalisées sur les chiffres (quoi que, ça dépend des vendeurs).
Approche Altimeter : Beaucoup de chiffres et d’outils. Kontagent. Real-Time Analytics For Social Plugins - Développeurs Facebook. Over the past year, social plugins have become an important and growing source of traffic for millions of websites.
Today we're releasing a new version of Insights for Websites to give you better analytics on how people interact with your content and to help you optimize your website in real-time. Like button analytics For the first time, you can now access real-time analytics to optimize Like buttons across both your site and on Facebook. We use anonymized data to show you the number of times people saw Like buttons, clicked Like buttons, saw Like stories on Facebook, and clicked Like stories to visit your website. You can use this real-time data to test the impact of button placement on Like Button CTR or identify the Open Graph image that generates the highest Like Story CTR.
Comments box analytics Last week we launched an updated Comments Box that improves the quality of conversations and drives traffic to the websites that use it. HootSuite Reinvents Social Analytics ~ Custom Reports to Measure Success. From new networks to more mobile, HootSuite has come a long way in just a short while.
Thanks to all the Hoot-Fans who fly with us, the dashboard has surpassed a million users, won awards from Mashable and the CNMAs (and more!) And had plenty of feedback to inspire us to push for even better features and more functionality. Today we’re thrilled to celebrate yet another milestone, and this one’s all about you. Get ready to see your world of social in a whole new light… HootSuite Social Analytics are here.
Social Results Simplified HootSuite Social Analytics provide you with a better view of your social spaces with new, more powerful analytics tools, more ways to measure, and customizable reports, all of which are designed to track campaign success and help you understand the return on your social media investment. Now you can: See the HootSuite Social Analytics in action: A special thanks goes to the Salteens for their song – Everything They Know About Us See What’s New Get Started.