F-Commerce
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Tom Crampton , Asia-Pacific director of 360 Digital Influence for Ogilvy, has started putting together what could become a very useful infographic that benchmarks major Facebook e-commerce software solutions. It’s a useful companion to the vendor list over at MetaLinQ , and our latest 2011 guide to f-commerce for consumer brands .
Ogilvy Infographic: How to Choose Your F-Commerce Software Vendor
How to Sell Smart on Facebook: Insights from Impulse Buying
What’s the most important thing to know about selling on Facebook?
Say Hello to the F-Commerce Ecosphere [Infographic
Here’s a useful infographic from Janice Diner , summarising the current ‘ecosphere’ f-commerce and the six ways in which vendors are selling with Facebook (see Janice’s full presentation here ).
Social shopping : « Il faut arrêter de se focaliser sur les boutiques Facebook »
Cette phrase n’est pas de moi, mais de Julien Codorniou , ancien de la maison Microsoft, passé récemment chez Facebook, pour développer notamment les partenariats en Europe. Je tire cette phrase d’une interview diffusée sur le site L’expansion.fr : Aucun site e-commerce n’a su tirer parti de Facebook en Europe. Il est vrai que les exemples commencent à se multiplier avec aujourd’hui un nombre de ventes qui restent extrêmement confidentiels.
De quoi rêvent aujourd'hui les e-commerçants ? De faire de Facebook et de ses 600 millions de membres le plus grand hypermarché du monde. La plupart des marques sur Facebook sont encore dans une logique d'acquisition de fans et d'engagement de la conversation avec leurs clients.
Vendre sur Facebook, le nouveau Far-West de l’e-commerce
Facebook Promotes Group Buying Feature Deals With Home Page Ads and Emails
Facebook stepped up its marketing efforts recently for its new group-buying feature Deals.
When people talk about f-commerce – Facebook-enhanced retail – what typically comes to mind is the f-store, the Facebook store.
f-commerce beyond the f-store: 20 notable examples
With Facebook-enhanced retail (f-commerce) emerging as the new darling of the e-commerce world, here are some examples (with screenshots) from big and innovative brands deploying f-commerce in the form of f-stores. As we’ve previously noted, f-commerce comes in three basic flavours On Facebook (Facebook stores (f-stores)) On-site (Integrating Facebook into e-commerce sites – social sign-on, social plugins, Open Graph) In-store (Integrating Facebook into the in-store experience – Facebook connected fitting rooms, Facebook Deals (check-ins)…)
f-commerce store roundup: 32 notable big brand facebook stores [screenshots
Les Crédits Facebook : avenir du e-commerce ?
L’une des nouveauté de 2010 sur Facebook fut l’apparition des crédits : une monnaie virtuelle qui permet d’acheter des objets virtuels dans plus de 150 jeux sur Facebook, les plus connus Farmville, Cytiville ou Pet Society.On the tail of the news that Facebook will be testing a new deals service, Facebook has removed its old Deals locator landing page and put up a new Facebook Deals subscription page which allows interested users to subscribe for its coupon-like checkin deals. Subscribers will eventually get updates via email. “We will test a new feature for our Deals product that allows people to buy deals on Facebook and share them with their friends.
In Preparation For Its “Social Buying” Launch, ‘Facebook Deals’ Get A New Landing Page
Plus de clients avec Facebook places