Consumers Say Free/Low Cost Is Most Important When Choosing Mobile Video Apps. What Netflix and Hulu Users are Watching… and How. Streaming video online is on the rise in the U.S., and how consumers tune in differs greatly across services.
According to a recent Nielsen survey, the majority of Netflix users report watching on a TV screen. In fact, half of all Netflix users connect via a game console (Wii, PS3 or Xbox Live). Conversely for Hulu, watching directly on a computer is the dominant way consumers connect. Music, Money & Mobile: A Global Music Outlook. Digital redefined, and now dominates, the music business landscape.
Whether downloaded, streamed or watched on a computer or mobile phone, the hyper-fragmented world of music offers unprecedented opportunities and challenges where both the consumer and the industry need to find their way. A recent Nielsen global survey of 26,644 online consumers across 53 countries explored the music industry's toughest questions: how to optimize marketing and how maximize revenue in a digital and increasingly mobile world. You can download all of the reports at Nielsen.com Putting a price on music's value With more music available than ever from an unprecedented number of sources, we have seen that customers do use (and therefore value) music and the different channels. Play Before Work: Games Most Popular Mobile App Category in US. Games continue to be the most popular app category, and according to Nielsen research, 93 percent of app downloaders -- those who have downloaded an app within the past 30 days -- are willing to pay for the games they play.
In contrast, only 76 percent of downloaders are willing to pay for news apps. Among smartphone consumers who have played mobile games in the past 30 days, those with iPhones, Windows 7 phones or Android phones are the most likely to have downloaded the games they played, while those with Blackberry phones or featurephones tend to play pre-loaded games.