The New York Times’ Plan to Save the Banner Ad. Like many publications, The New York Times has a banner ad problem. The problem is this: the Web is littered with banners and new computer-driven methods of buying discrete audiences is putting even further pressure on the display ad market. But unlike newfangled publications like BuzzFeed, the NYT isn’t giving up on the banner.
In fact, it wants to reinvent it by giving it a heavy dose of the same tech savvy behind its recent pathbreaking interactive feature, “Snow Fall.” Inside the NYT’s Idea Lab, a team of 10 works to save the banner ad. The lab itself is an offshoot of NYT’s R&D Lab, which was set up to come up with new technologies for storytelling. Think of the three-year-old Idea Lab as something similar, only it works with agencies and brands to help advertisers tell stories in modern, interesting ways. So far, the Idea Lab has created 21 different ad products for clients like Chevron, Target and G.E., among others. A screengrab of the Target ad. Surprise! Online ads work like magazine ads. FORTUNE -- After years thinking of online advertising as qualitatively different from regular advertising, could it be that it often works similarly to print advertising? Possibly, if the results of a new study are to be believed. Analytics firm RapidBlue has determined that Google (GOOG) AdWords campaigns tend to increase visits to retail stores.
The company, which places sensors in shops to anonymously monitor customer behavior, studied about 4,800 shoppers in Helsinki. The study showed AdWords campaigns increase "both brick-and-mortar retail [visits] and visitor dwell times by double-digit figures," the firm says. MORE: Online, in-store: Merge, retail, merge! By itself, the study doesn't prove much (it's basically a marketing tool for RapidBlue's sensor product), but it adds to a growing pile of evidence that "research online/purchase offline" ("ROPO," marketers call it) is a real phenomenon, and that advertisers can take big advantage of it.
Monetizing Your Website. How to Monetize Without Hurting Your Community. At the Mashable Media Summit on Friday, Reddit co-founder Alexis Ohanian joined Mashable features editor Matt Silverman on stage to talk about how to monetize a website while still putting the community first. By doing so, Reddit hopes that advertisers will recognize the value. Ohanian talked about Reddit's old model of advertising, similar to billboard ads, and how it's becoming less effective. "In 2005, we thought, 'We're going to get lots of traffic and advertisers will take care of the rest,' " Ohanian said. "Websites advertise like digital billboards. Now we can see click-through data on these ads and we realized: Holy shit, no one cares. " Moving forward, Reddit intends to flip the tables. "They are spending hundreds of hours making fan art, debates, propagating for a show that's not even on the air right now," Ohanian says of the Game of Thrones community.
One of the biggest successes was President Obama's impromptu AMA during the 2012 election campaign. It's Official: Teens Bored With Facebook. Vatefairevoir.com. Bureau Of Trade Raises $1.2M From Foundation Capital & Others For New Men’s Shopping Site. Bureau of Trade, a new online marketplace for men’s shopping, is today launching into public beta and announcing a $1.2 million round of seed funding led by Foundation Capital, with contributions from Founder Collective, FFAngel, Courtney Holt on behalf of the Techfellows Fund, and other angels.
Offering a catalog filled with thousands of unique, primarily pre-owned items sourced from collectors, enthusiasts, brick-and-mortar merchants, antique dealers and elsewhere, the site aims to serve not only as a place to shop, but also a place to learn and be entertained. Michael Phillips Moskowitz, Bureau of Trade’s founder and editor-in-chief, says he wants to use the site to create “experiences” for consumers by telling stories – something he refers to as “transactional entertainment.” It’s not “slash sales,” he says, disdainfully referring to the popular flash sale format of discounting otherwise high-priced items to bring luxury goods to larger audiences. No More Awkward “You Owe Me Money” Reminders: PayByGroup Lets Friends Split Group Purchases. Following its participation in 500 Startups’ fall batch, a company called PayByGroup is now launching a beta version of its new service which, as the name implies, makes it easier for friends to split the payment on group purchases.
This includes payments for things like concert tickets, vacation rentals, bachelor and bachelorette parties, or anything else where the cost needs to be shared between several people. The service has a slightly different focus than some of the crowdfunding platforms that have sprung up as of late, like CrowdTilt for example (which the TechCrunch team used this summer). Unlike those services, PayByGroup isn’t about raising money for a cause with everybody throwing in what they can. Instead, it’s meant to streamline the still somewhat cumbersome process of getting a group of people together to purchase a big-ticket item, like a vacation rental. “We’re the group organizers in our social circles,” explains Acosta of how they got the idea for the service. Funded By $22M From Publishers, Wanderful Media Reinvents The Newspaper Circular. A startup called Wanderful Media wants to find a place for circulars (those printed flyers full of the latest deals and coupons) in the digital world.
Circulars have long been a staple of printed newspapers, and it sounds like the media companies are pretty invested in helping this model make the digital transition. Specifically, 12 of those companies have collectively invested $22 million in Wanderful (which previously did business as ShopCo Holdings). The investors include Cox Media Group, The E.W. Scripps Company, Gannett Co., Hearst Corporation, MediaNews Group, The McClatchy Company, and The Washington Post Co. Newspapers are also the key distribution partners for Wanderful’s first product Find n Save. Wanderful says FindNSave is already powering the deals/shopping sections of newspaper websites in more than 250 markets, for example the Sacramento Bee and the San Francisco Chronicle. Getting that many publishers behind a single company is pretty impressive, but Wanderful CEO Ben T. ClickBank.
Affiliate Websites - Types and Examples. Both affiliates and merchants frequently ask me for examples of affiliate websites. Normally, I tell everyone that it isn’t exactly right for an affiliate program manager to give away the URL’s of his affiliates’ websites. But there is a way to do it right. I’ll show you examples of affiliate websites that you have either already heard of (and haven’t paid attention that they are monetizing their traffic via affiliate programs), or those that have okayed their representation in this post.
I will look at 5 types of affiliate websites: (i) content-based, (ii) coupons-focused, (iii) rebates- or cashback-oriented, (iv) shopping mall, and (v) comparison shopping. 1. Content-Based Affiliate Website The most common examples would be thematic blogs with square affiliate banners on the side. 2. There is a great number of these around, and they can be easy found by searching nearly any brandname+coupon key-phrase combination (e.g.: Walmart coupon or Home Depot coupon). 3. 4. 5. 10 affiliate sites that rock | Kieron Donoghue’s blog – here.org.uk. Affiliate Marketing - Retailers are bullish on affiliate marketing.
57% of online shoppers say they are more likely to purchase a product they see advertised on multiple web sites than if the same product were displayed only on retailer or brand sites, according to a new study from Forrester Consulting, a unit of Forrester Research Inc. In addition, 48% of online shoppers say the promotional offers they find on coupon sites, blogs or other non-retailer affiliate marketing sites are often more valuable than the promotional offers they get directly from a retailer or brand site, the study adds. With that kind of strong consumer response to affiliate marketing—which involves the use of paid listings on affiliate sites like coupon sites and blogs to direct online consumers to retailers’ sites—online merchants are planning to increase their spending on affiliate marketing by 16.6% per year over the next several years, from $2.08 billion in 2011 to $4.47 billion in 2016, the study says.
The study also noted the following: Dropship Affiliate Marketing - My Success Story. A while back I posted about making money through drop shipping, and in this post I decided to add my personal experience/success with this method of affiliate marketing to encourage you guys and stimulate more ideas for you all! I won’t be revealing the niche that I’m doing this in, for obvious reasons, however I’m happy to share the strategy with guys.
Also I will be explaining some of the drawbacks to be aware of also. OK so I found a niche I liked and that ticked all the boxes of a good niche, and then proceeded to contact suppliers in the niche directly, using the phone, which is somewhat foreign to many online marketers but the best way to get results if you’re looking for a company to drop ship for you. I explained what I wanted to do, what my experience is, and how we could both benefit from this, and they straight away said yes! It’s really not a hard sell you know, put yourself in the shoes of the supplier, they get more sales for no extra work on their behalf. Google AdWords Matt. Skimlinks | Affiliate marketing made easy - content monetization | Skimlinks.
Eight Niche Site Ideas: Both Ingenious (and Profitable) Finding an idea to run with for your new niche site can be a bit tricky especially when you’ve been taught time and time again just to load up a keyword research tool. Well, let’s end this single approach to niche creation right here and now because I’m about to drop on you eight, count ‘em, eight ingenious ways to find profitable niche site ideas. I asked my readers the ways that they find niche website ideas, I (and the community) received a lot of great feedback on a variety of ways to develop these kinds of websites. In the background, I took notes and also wanted to create a great list of methods I (and others) use to develop our own ideas (along with monetization methods) for each of the sites.
This post is a collection of those ideas but on a deeper level; dig through each of these and try to apply them to your own niche website creation process: Method 1: The “Hobby” The “hobby” method to approaching niche site creation is one of my favorite because of two reasons: Good luck! The Best Deals, Online Coupons and More | Offers.com - Offers.com. About Us - TheFind.com - Shopping Search Reinvented - What can we find for you? Kaboodle Home. Affiliate and Internet Marketing News - LinkShare Performance Marketing Network's Double Digit Growth Drives Strong YoY Revenue to Online Advertisers and Publishers - LinkShare.
LinkShare Performance Marketing Network's Double Digit Growth Drives Strong YoY Revenue to Online Advertisers and Publishers New York -- October 31, 2011 -- LinkShare today announced significant growth in its performance marketing network as new advertisers and publishers turn to the company’s software and services to seize the growing e-commerce market, which is expected to reach $278.9 billion in 2015 .
Specifically, LinkShare reported overall same store sales were up 41 percent year-over-year in the third quarter of 2011 far outpacing the overall growth of e-commerce which is forecasted to be 10 percent through 2015 . “As more advertisers and publishers join the LinkShare network, it’s clear that performance marketing is a key driver of e-commerce growth,” said Yaz Iida, chief executive officer and president of LinkShare. Additionally the company reported signing 223 new brands in 2011. Media Contacts: 4 Affiliate Marketing Strategies That Drive Conversions.
Nathan Richter | May 8, 2012 | 0 Comments inShare64 How to turn discount-oriented browsers into buyers. To maintain a thriving affiliate program, online marketers must first recognize a hard truth: customers may be more loyal to your affiliate partner than they are to your brand. With special offers and deals easier than ever to find online, marketers can see improvements in conversions by optimizing their affiliate programs in ways that make the shopping experience more relevant to the customer.
Here are four strategies you can implement to maximize affiliate ROI and turn discount-oriented browsers into buyers. 1. Loyalty counts. Popular affiliate sites like Ebates or Upromise offer incentives that most consumers won't be able to ignore. As an online brand you must identify ways to tap into affiliate loyalty to win new long-term customers. 2. Maintaining a consistent message doesn't need to be difficult. 3. 4. Whose Customers Are They Anyhow?
Google Tag Manager l’outil qui va faire bouger l’industrie du web analytics. Bonne nouvelle: Google vient de lancer Google Tag Manager (GTM), un outil qui va vous permettre de gérer tous vos tags (balises) web et marketing depuis une interface web centralisée. Et comme une bonne nouvelle ne vient jamais seule, l’agence est fière de vous annoncer qu’Adviso a été accrédité “Spécialiste GTM” et fait partie de la première ronde d’approbation par Google.
L’utilisation de Google Tag Manager est gratuite et dans sa version de lancement l’outil est compatible avec Google Analytics, AdWords, DoubleClick for Advertiser (DFA) et peut supporter d’autres solutions via des champs personnalisés. Mais à quoi cela va vous servir me direz-vous ? Voici plusieurs bonnes raisons d’utiliser Google Tag Manager : Si vous vous reconnaissez dans l’une de ces situations, un outil comme Google Tag Manager va vous aider. Quels sont les avantages d’un système de gestion de tags ? Sans outil de tags management Avec tag manager (Source: Adobe® TagManager) Ainsi les 4 bénéfices immédiats vont être: Inside Social Commerce - Covering the Intersection Between E-Commerce and Social Networking. MajesticMediaAdsInfographic.jpg (2409×2304)
Meet The Man Who Makes Six Figures a Quarter Just From Using Twitter. For anyone who is semi-active on Twitter, the chances are they have been followed, retweeted or received a direct message from someone who calls him or herself a ‘social media guru’. The characteristics are always the same: countless thousands of followers, which almost exactly mirror the number of people the person follows, with plenty of self-promoting keywords and hashtags filling out their profile. Social media gurus (mavens, ninjas, masters) are everywhere you look on Twitter. According to FollowerWonk (via Adage), there are now 181,000 people who use one of these four terms in their Twitter profile.
The worrying thing is that the number of self-titled social media specialists has rocketed from a modest 16,000 in 2009, a 1031 percent increase in a little over three years. Many so-called experts funnel their clients into made-to-measure tools, without a methodical strategy for how to use them or how to engage with the people that they want to be engaging with. Twitter business. Twist Image.