Certified Products. Washington Post Sponsors Election Day Trending Topic on Twitter. It’s a pretty safe bet that the election will be a hot topic on Twitter on Tuesday, and The Washington Post plans to capitalize on users’ interest by sponsoring an election-related trending topic. The Post’s sponsorship of the term #Election means that it will appear at the top of the list of Trending Topics on Tuesday. When users click on that topic, one of the Post’s tweets will appear above other tweets with the #Election hashtag — giving the Post prime real estate to promote its coverage and updates. By being the only news organization using Twitter this way, the Post could rise above the din of election-related conversation and draw more traffic to its website. This is the first time a news org has used one of Twitter’s “promoted products,” according to Chloe Sladden, Twitter’s director of media partnerships. A spokesperson with the Post confirmed the arrangement on Monday and said Twitter users will be directed to the Post’s comprehensive election section.
When is a Twitter Trend not a Trend? | Wine Conversation. #Election2012 breaks records on Twitter. As Barack Obama was re-elected for #4moreyears and now has #2Termz in office, this year’s U.S. Presidential elections saw some jaw-dropping firsts for Twitter. According to the Twitter blog, the US elections were the most-tweeted event in Twitter history. Traffic hit an all-time peak of 327,452 tweets per minute at 11:19pm ET. And minutes after various media outlets in the US projected Obama winning the elections, the President’s account tweeted a picture of Obama hugging his wife, Michelle, with the caption “Four more years.” This got nearly half a million retweets within two hours, the most for his account and any election-related post.
The tweet currently has 528,292 retweets and 179,051 favorites and is the most popular of all time. Interesting Trends A record total of 31 million tweets were registered on Election Day. Also, election-related topics dominated Twitter trends in most parts of the world. Election fever even reached tweeps in the Philippines. Awwww Obama. Twitter Reveals: 75% of Our Traffic is via API (3 billion calls per day)
There were plenty of stats doled out by Twitter’s founders during Chirp Conference keynotes today. The two that stuck with us were: 1) that its servers handle 3 billion calls every day, just to the API, and 2) that 75% of all their traffic comes from their API. If you look at the volume alone, that’s over 30,000 updates, timeline requests and searches per second. That’s a massive API. That other number, that 75% of Twitter traffic comes from third-party applications, demonstrates just how much of their growth and popularity rides on the efforts of outside developers.
It reinforces just how important the platform is to Twitter.