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Fireworks lit up the Burj-al-Khalifa and people all over the emirate celebrated the winning bid over Turkey, Brazil and Russia. The WorldExpo 2020 is the largest international event ever to take place in the Middle East and North Africa area (MENA), and is expected to generate more than $25 billion for UAE’s economy. According to Simon Stockley, a South African private banker, “Dubai is on the rebound, post the crisis of 2008 and the winning of the bid will accelerate the upward trajectory”. Analysts predict that the Expo will boost the economy with the effects of the $7 billion government expenditure trickling down to other industries. American Bank Merrill Lynch calculates a 0.5% GDP increase in 2016-19 that can be attributed to the WorldExpo 2020.
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If you are doing a local business, its waste of money targeting your ad to people located outside your targeted location. 2. Negative keywords control irrelevant traffic to the website. 3. It is advised not to have more than 20 similar keywords in an ad group. 4. Using the keyword in the ad copy improves the Ad Relevancy which attracts clicks from the users. 5.
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