10 tips to curate like a rockstar. How to Create Epic Facebook Ads - Inbound Marketing Assessment FFO. The 3 Biggest Content Marketing Mistakes CMOs Make. Gilad Recently, I had the privilege of joining Jeffrey Hayzlett’s panel on digital media innovation at the CMO Summit in Dallas. One of the questions Jeff asked was, “What are the three biggest mistakes that CMOs make in relation to digital media in general and content marketing in particular?” This post covers some of the topics we discussed and to which I think marketers should devote more thought: believing that true branding can only be achieved offline, failing to think about content holistically and only considering bottom-line results.
Big mistake #1: Believing that true branding can only be achieved offline It’s no secret that the majority of brand marketers’ dollars still go offline. The largest brand marketers spend less than 10 percent of their marketing budgets online, and the rest goes to TV, radio, print publications, and offline content marketing (e.g., product placement in movies and sponsored soap operas). Big mistake #2: Failing to think about content holistically. 12 Essential Tools for the Content Marketer. Marcia Kadanoff is the CEO and founder of Open Marketing, an online agency specializing in content and inbound marketing. One of the questions marketers get asked most often starts like this.
“I think I get content marketing, but what kind of content works best?” The short answer is that there are at least twelve types of content you can utilize as part of any content marketing plan. In this case, the focus is on content that can extend your brand's reach, beyond your website or blog. There’s no single type that works best for all companies. In fact, diversification and having a portfolio of content you can pull from is key. Here are the twelve types of content to focus on, and how they can be used. 1. Yes, video belongs in your content plan, but not for the reasons you think.
Consider the video above — it’s motion graphics — from a Palo Alto-based startup called WealthFront. 2. Tired of webinars? 3. Infographics are, well, graphics. 4. 5. 6. 7. 8. 9. 10. 11. 12. Ways to connect offline and online marketing ‹ Internet Marketing – Branding, Content Marketing, Social Media – Cedar Rapids, IA. Guest Post Online and offline marketing can and should be connected in order to increase the overall benefit gained by a company. The best integrated strategy will generate inbound marketing traffic that results in new leads, greater brand recognition, or higher sales. This integration of marketing efforts is on the rise. Here are five tips for fusing your online and offline marketing efforts.
Standardize Your Cross-Platform Message Don’t let separate departments create different images and messages. Grant Powell, the CEO of the marketing agency Pomegranate, suggests “creating a single, concise set of guidelines and making sure they are clearly communicated across all parties and mediums involved. Use Unique URL’s You Can Track One of the real advantages of connecting an online and offline campaign is the ability to generate tracking information. Physical or online store. By using a unique URL or coupon code in your offline ads, you can track their effectiveness. 5 Methods for Connecting Online and Offline Marketing. Inbound marketing is awesome, but let's be honest: many marketers are still doing a mix of inbound and outbound marketing. The challenge in using both online and offline marketing tactics is integrating them in an effort to generate even better results than just one tactic would have experienced on its own.
At first, this idea might seem contradictory. How do online and offline marketing work together? One key factor is analytics, among others. Check this list for some of the best ways to connect online and offline marketing. 1. Tracking URLs - The web is great for analytics . 2. 3. 4. 5. What methods have you used for successfully connecting your offline and online marketing? 5 Tips for Great Content Curation. Steven Rosenbaum is the CEO of Magnify.net, a real-time video curation engine for publishers, brands, and websites. He's also the author of Curation Nation. You've heard the buzz word — curation — being thrown around like it's a gadget we all know how to work.
In reality, good content curation isn't as simple as pushing a share button. It's actually a combination of finding great content and following some simple best practices on how to successfully share that content. If you're a curator looking for some boundaries in what feels like the Wild West, here are five best practices to consider. 1. Be Part of the Content Ecosystem Be part of the content ecosystem, not just a re-packager of it. 2.
Audiences expect some regularity, and they'll reward you for it. 3. It used to be that your audience came to you. 4. Having a voice as a curator means more than creating and curating your own work. 5. Take the time to give attribution, links back, and credit. Image courtesy of iStockphoto, JamesBrey. 7 Rules for Responding to Customers Online. Sam Keninger leads product marketing at Medallia, a customer experience management company. By now it’s clear that negative online sentiment cannot only damage a business’ reputation but also its bottom line. You don’t get many chances to address a vocal, disgruntled customer or correct a fake, perhaps competitor-generated, social media review. And silently ignoring social feedback from customers is never an option. That said, too many companies have fallen prey to the idea that robotic responses “cover their bases.”
They believe they’re on top of their social media presence because their corporate marketing department is monitoring brand references and aggregating metrics. But those actions do not focus on improving the customer experience, which is ultimately what affects a company’s revenue. SEE ALSO: How to Maximize Your Facebook Engagement 1. 2. Every response is visible in stream, and the presence of scripted responses will quickly become apparent to followers. 3. 4. 5. 6. 7. How to Build a Better Inbound Marketing Machine. How To Make Images Stand Out On Pinterest Infographic. Facebook Best Days and Times to Post Infographic. The Best and Worst Times to Share on Facebook, Twitter. Want your link to get the most traction on Twitter?
Post it on a Monday between 1:00 p.m. and 3:00 p.m. ET. Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks, from Facebook and Twitter to blogging site Tumblr. The company revealed that posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. The half-life of a link posted to Twitter is about 2.8 hours, according to bit.ly.
However, Facebook's optimal posting times are slightly different than Twitter. Links posted after 8:00 p.m. and before 8:00 a.m. on Facebook don't get the most clicks. "While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am," bit.ly said in a blog post on its site. Meanwhile, Tumblr has a much different usage pattern than Facebook and Twitter. Do you notice a difference in engagement when posting at different times? How to Hide Pinterest Activity on Facebook. Pinterest's social integration is very well-done, and has contributed to the fast growth of the sharing service. However, you may not want to broadcast everything you do on Pinterest to your Facebook friends. Similarly, you might not be interested in every single thing your Facebook acquaintances pin.
We can help you out. Our simple walkthrough gallery demonstrates how to stop Pinterest from posting on Facebook, how to tailor your settings so you only share Pinterest content with certain people, and how to prevent others' Pinterest-related posts from cluttering up your news feed. SEE ALSO: Pretty Your Pinterest With This New Photo Hack Take a look through our simple instructions in the slideshow above.
Step-by-Step Guide to New Facebook Business Page Timelines. How marketers are using social media marketing successfully. The Pros & Cons of Twitter Advertising for Small Business. You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. For enterprise companies with large teams and budgets, exploring new advertising opportunities like Twitter's is far less daunting than it is for an SMB marketer -- especially those without a strong background in paid online advertising.
With time, budget, and resources in such short supply, how do you decide whether or not investing ad dollars in Twitter is worthwhile? While every SMB is unique, we've looked at companies across numerous verticals and business sizes and seen Twitter advertising be successful in some instances, and a downright struggle for others. In this post we'll consider the three main areas for advertising on Twitter -- Promoted Accounts, Promoted Tweets, and Promoted Timelines.
Why Paid Ads on Twitter are Useful 1) They drive users off of Twitter and onto your landing page. 2) It's typically cheaper than alternate PPC options. 60 Minutes to a More Efficient Social Business Strategy. Josh S. Peters is the co-author of TwittFaced, and is the social media manager at The Search Agency. Follow him @JoshSPeters. Every company should run a quick social media audit each quarter to make sure content is properly optimized and every aspect of their social presence aligns with their brand. The great news is that it shouldn't take more than an hour to perform. This 60-minute audit is different from a full social business audit. You're not looking deeply at goals, competitors, engagement rates, campaign efficiency, or ROI. The purpose of this is to address the kind of company maintenance issues that often get pushed off into the distance and are then forgotten. 1. The design of your social media profiles is part of your branding. When it comes to a profile image, use the same one on all social media platforms to promote consistency.
Also, when you create your main company image make sure to give it a descriptive label, such as YourCompanyName.png. 2. 3. 4. 10 Things You Didn't Know About Klout. Mark Schaefer teaches marketing at Rutgers University, blogs at {grow}, and is the author of the new book, Return On Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing. Love it or hate it, Klout and the social-scoring trend are hot. And there's a lot that's still unknown about the company that Fast Company just recognized as one of the most innovative in the world. While researching and writing my book on Klout, I had exclusive access to the inner workings of the company and its customers. Here are 10 things I learned about it that you probably didn't know. SEE ALSO: Klout CEO Hints at Redesign, Local Feature, Brand Page Update 1. 2. 3. 4. 5. 6. 7. 8. 9. Why Pay-Per-Click Ads Are Wasting Your Money.
Raj De Datta is CEO and co-founder of BloomReach. Most recently, he was an entrepreneur-in-residence at Mohr-Davidow Ventures. Follow the company at @bloomreachinc. Paid click campaigns are valuable traffic drivers, but they could be doing a lot more considering that half the time they don’t work. Research my company conducted indicates that non-branded paid clicks have a 55% bounce rate from their landing pages. Google Analytics and KISSmetrics reports put the range from 10% to 90% with new visitors bouncing 62.9% of the time from paid search clicks.
SEE ALSO: Growing Up Google: How Cloud Computing Is Changing a Generation What these numbers indicate is that only about half of paid clicks actually drive conversion from new visitors they attract. According to Conductor, an SEO platform, there's an average online conversion rate of just 2.5% for visitors across all channels. The disparate quality of data lies in the fact that 90% of Web content was created in the past two years. How to Cheat at Klout. Wired magazine’s story on Klout.com from earlier this week set off a minor rage-splosion in the social media marketing sphere, thanks mostly to the revelation that some companies are using job applicants’ Klout scores as an under-the-radar screening method (also, casinos are using it to decide who gets the coolest freebies, on the assumption that Players with high scores will use their SM influence to send more business the casino’s way). For those 95% of you who have a life, Klout.com is a service that supposedly ranks your online influence from 1 to 100 based on your social media engagement using Facebook, Twitter, Google+, Foursquare, etc.
It’s annoying and possibly even evil. Klout embodies everything about “Big Data,” that freaks people out: Being secretly judged on arbitrary, but bizarrely specific criteria? Check. Being assigned a purely numerical value based on secret algorithms cooked up by a computer at a data farm somewhere? “So what?” Connect: Authored by: Kandra Churchwell. Klouchebag Site Mocks Klout, Measures Your 'Asshattery' Whether you love or hate Klout, you'll get a kick out of Klouchebag.
The website went live Friday morning and pokes fun at what Klout is trying to do: gauge online users' influence across social networks. While Klout measures influence on Twitter, Facebook, Google+, LinkedIn and Foursquare to assign its users scores from 0 to 100, Klouchebag calculates "how much of an asshat you are on Twitter. " Klouchebag obviously mashes together two familiar words — Klout and douchebag.
The lower your Klouchebag score, the less of a douchebag you are. Two accounts have the perfect asshat score of 100. We won't spoil the fun of discovering them for yourself, but if you really want to know quickly, flip through the gallery above to see one and click here to see the other. London native Tom Scott created the site in one day after reading a Wired article about Klout on Thursday that irritated him, he told Mashable shortly after launching Klouchebag. Anger: "profanity and rage. " How Do You Tailor Content to Different User Levels? 6 Things on Your LinkedIn Profile That Shouldn't Be on Your Resume.
Gerrit Hall is the CEO and co-founder of RezScore, a free web application that reads, analyzes and grades resumes instantly. Connect with Gerrit and RezScore on Facebook and Twitter. Many people think their LinkedIn profiles and their resumes are interchangeable, but you should not send your entire LinkedIn profile into a potential employer and expect to land an interview. While there is the LinkedIn Resume Builder, all that does is reformat your existing profile into a resume — it's not tailored enough to show the value you could bring to the specific job you’re applying for. Sure, LinkedIn and your resume have a lot in common. They both include your professional summary, experience, skills, contact information, education and important links. But beyond that, there are plenty of things your LinkedIn profile has that need to stay clear of your resume. 1. 2. 3. 4. 5. Age discrimination is a worry among job seekers, whether they’re more experienced or fresh out of college. 6.
Sr. 12 Ways to Get Readers to Take Action. Konsep Informasi Untuk Keperluan Branding Perusahaan di Social Media. 3 Ways to Get B2B Social Media Value from Google+