Maximizing The Synergy Of Paid Search & Social. Are there any two online activities more ubiquitous than searching and socializing? According to eMarketer, “search is the first stop on the Web when it comes to finding information on anything,” and 90% of U.S. Internet adults regularly use search engines. Social is also huge. Research from Pew Internet shows that more than two out of three online adult Americans are social media users, including 83% of 18- to 29-year-olds. With search and social being highly utilized by consumers and advertisers alike, the opportunity exists for brands to better connect with consumers, using the channels’ combined power to generate superior results across the board. A multitude of marketers are trying to tap into that intersection but what’s the best way to approach this opportunity? Here’s an example of the potential synergy of the paid search and social channels.
Key Values Of Paid Search, Paid Social & PPC In General No Charge for Impressions. Paid social is a display channel, so it’s a push medium. Kick A$$ Infographics / The Ultimate Social Media Event Marketing Checklist #socialmedia #smm. Social Influence Books. Successful public service design must focus on human behaviour | Public Leaders Network | Guardian Professional.
Behaviour is at the heart of most policy issues and can even affect the length of lives. More than half of potential years of healthy life are lost are due to behavioural and lifestyle factors such as smoking, diet, and lack of exercise. Over the past two years, the Behavioural Insights Team – widely known as the "nudge unit" – has been seeking to apply lessons learned from psychology and behavioural economics to policy. Where possible this has been done through randomised control trials, so that we can be sure exactly what the effects of a given change have been. The results demonstrated by these trials, often achieved through seemingly small changes, are remarkable. This has moved the use of behavioural insights from a fringe activity into the core of policymaking and public service design. For example, subtle changes in wording have been found to dramatically increase tax repayment rates. Perhaps the most powerful influence on human behaviour is other people.
[Infographic] A History of Social Media. Your 2013 social media strategy: Grow a pair. First I would like to explain this strange headline to my international readers. “Grow a pair” (not to be confused with “grow a pear”) is American slang for stepping up to be tough and bold. Now, on with the show. There is an infection overwhelming social media strategy development and the virus is fear. I just read a number of reports all showing how CMO’s are still confused about what to do about social media. Really? I’ve had the true honor of working with some of America’s most beloved brands over the past few years. Once they learn that they can’t make it go away, they do the next best thing: Shove it off to an advertising agency. The fact of the matter is, “fear of change” is always the biggest obstacle to progress. It’s time these business leaders stop whining about social media, shatter the status quo, and grow a pair for the new year.
So there. Please. In 2013 it’s time to do this thing. SEO methods / The New Face of SEO - How SEO has Changed in the Panda & Penguin Era. 10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] By Gregory Ciotti on Nov 08, 2012 When it comes to converting more customers… The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business. We are all different, but in many instances our brains are prone to react in a similar manner. Understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!”
To your products or services. Below are 10 studies that reveal such insights into the minds of your customers. Let’s dig in! >> See the full-screen version here << Charts / #Social Media and Your #Business (infographic) A New Social ROI Framework (Infographic) Webinar Recap: Measurement Strategy Quantifies Your Social Media Investment. Who knew Altimeter Group’s preeminent social media analyst Susan Etlinger was into Ultimate Fighting? That was just one of the interesting things attendees of Webtrends’ latest webinar, “Measurement Strategy Quantifies Your Social Media Investment”, learned as Susan often referred to the UFC as an organization with an effective social media engagement strategy. Good for you, dear reader, that you can watch the replay for free right here! Susan, an advocate for social analytics, and Webtrends’ own Merlyn Gordon, gave attendees an overview for why social media measurement strategies matter and, more importantly, how to pursue them.
In addition to Susan’s UFC love, other interesting tidbits and topics covered included: Did you know? The average number of social media accounts for an enterprise is 178?!? There is no ‘silver bullet’ for social measurement. Identify Your Business TypeDirect or indirect sales? Great, that’s the framework, but where do I start? Glad you asked. Marketers to Adopt New Platforms for Managing Social Data. September 25, 2012 by Mike Lewis In our State of Social Marketing Report 2012 , which surveyed over 450 marketers from a wide variety of industries, company sizes and levels of social sophistication, several key themes emerged. One theme speaks to what we can expect from social marketers in the near future. With the explosion of social data, and to the extent to which this data can be layered on top of known customer and prospect data, expect to see a rise in social CRMs. Social CRM systems will be increasingly used to integrate social data with traditional marketing and sales data to allow marketers to close the loop on their integrated marketing efforts.
But, it’s not just social CRM that has seen growth. For a detailed set of findings on this topic and others, including top marketing challenges in 2012, download the full white paper, The State of Social Marketing Report : 7 Major Findings & In-Depth Analysis . 5 Simple Metrics to Track Your Social Media Efforts. Are you looking for simple, straightforward metrics to measure the impact of your social media efforts? Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, . While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success.
Here are five simple metrics to find out whether your social media effort is paying dividends. #1: Examine Referring Traffic Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. Under the Traffic Sources tab, click on Referring Sites and then type in your social network of choice to see how much traffic is being referred. Quick Tip: For Twitter referrals, search both Twitter and t.co, which is the built-in Twitter link shortener. #2: Review the Quality and Relevance of Content.
How to Perform a Social Audit [Infographic] 20 Tips to Avoid Being a Social Brand Gone Wrong. Online Social Brands Gone Bad. We’ve all seen them. The question is… are you one of them? Did you know it takes at minimum 6-7 brand impressions before someone will remember your brand? Every brand impression counts. How many websites, blogs, landing pages, videos, Facebook pages, Twitter backgrounds, avatars have you seen that make you want to cringe?
Where do brands go wrong? We work with businesses large and small and I can tell you this happens to businesses of all sizes. Help me help you! There is an old saying “help me, help you.” 20 Tips To Rock Your Online Social Brand Starting Now! 1. 2. 3. 4. Pick your 3 top audiences.Pick their top 3 pain points in life or business.Identify 3 ways you can help each of themMap your services to each of the 3 audiences and their needsMap your brand, service and value proposition messages to each of the 3 audiences and needs. 5. 6. Does it still represent you, your organization and the services you offer? 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. SEO / Social Media SEO Infographic #socialmedia. Google+ Hangouts on the Air (HOA) = the First True Killer App for Social Media.
Have you checked your local gasoline prices lately? It is not pretty, is it? The writing is on the wall, and it does not appear anywhere in the world that we will return to cheap gasoline anytime soon. With gas prices approaching $5 per gallon here in SoCal, few are inclined to do much driving unless they have to. Gas prices affect everything else we do, and everything we buy because fuel is a constant cost of doing business, and you better know those costs are being passed along to you as well. Food, health care, you name it. If you had a technology that made many of the costs of doing business a lot less expensive, would you use it? What if you are a singer, or a chef, or a consultant, or even a politician, and you want not just to get the word out, but you want a dialog in real time without filter, what would you say?
What if I told you it was 100% free of charge? History “Can you hear me? The Technology Real-World Implications The implications of Hangouts and HOA are seemingly limitless. 11 Shocking New Social Media Statistics in America | The Social Habit. Ou think social media is reaching maturity, and the whipsaw behavioral shifts that change like a Dwight Howard trade request are things of the past? Uhhh, no. Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media.
You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Two quick notes: This is not data dredging. And if you’re interested in including a question about your company or a category of social media usage of particular interest to your organization, that may be an option (click for details, fees apply). Click on chart to access entire Social Habit report 1. 2. 74 percent of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only three percent have ever checked in. 3.
Click chart to download entire report 7. 8. Social Media Strategies & Tools / Show What You Know #App #Socialmedia. Social Media Strategies & Tools. How Big Brands Create Social Media Campaigns. Ad execs who work for brands that regularly advertise during the Super Bowl often say they begin planning for the following year shortly after the winning team heads to the locker room. But for Fiat, it only took a mere five to six weeks to put together a social media campaign built around its Super Bowl ad. Coca-Cola's social campaign for Coke Zero, "Make It Possible," took about six months to create.
Meanwhile, Ford's "Doug" spokespuppet campaign took about a year from inception to the bitter end. How did it happen? Fiat went to its social media agency, Ignite, asked it to come up with ideas and then picked the best one. Ford also relied on its agency, Team Detroit, for ideation. As the three anecdotes suggest, there is no standard procedure for putting together a social media campaign. Planning a Campaign Whatever the case, a campaign always starts by figuring out a strategy. "Everyone's trying to do this," he says. Getting it Off the Ground Conclusion. Twitter for brands: Open-ended questions? Part 2. The Path from a Social Brand to a Social Business. InShare706 I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect.
I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Sounds great right? We’re already approaching the first of many crossroads that new media will present. It’s a tough decision to make right now especially at a time when all we read about is how much success many businesses are finding without having to answer this very question.
The CMO Survey, an organization that disseminates the opinions of top marketers in order to predict the future of markets, recently published a report that gave credence to the fact that social media is taking off. Queue the sound of a record scratching here. Top 100 learning tools in 2011 – by Jane Hart. Is Social Media Playing a Role in a Global Power Revolution? Social media and technology are mere catalysts in a global revolution that's altering the very nature of power in our civilization. This movement is mixing the top-down "old power" with a sideways-flowing "new power," according to the 92Y's deputy executive director, Henry Timms.
Timms believes social media is accelerating a people-driven revolution that's transforming everything from political arrangements to business models, organizations to philosophies. "Old power is download power that served the few," said Timms to the Mashable Connect audience in Orlando, Fla. It's a theory in "beta version," he said. However, social media represents the rise of the "new power," a more egalitarian and communal approach to power.
"'New power' is upload power," said Timms. Timms believes that "new power" won't ultimately replace "old power," but the two will coalesce into a new power structure altogether — the exact likes of which are still unknown. Webtrends powers digital marketing success. State Your Case: Research v... on State Your Case: Research vs. Social Analytics.
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