So How Do We Define a ‘Small Business’ Anyway? Google “small business.”
You’ll get about 1 billion results — literally. That’s because small businesses are the lifeblood of the U.S. economy. They’re also the places we most often frequent, from mom-and-pop stores to food trucks to print shops. Shining Star: The Story of Missouri Star Quilt Co. One family’s small business, the Missouri Star Quilt Co., has won a global following and brightened the fortunes of their hometown by James Hart When they started, Alan Doan and Sarah Galbraith simply wanted to help their folks.
Nobody could ever have predicted what their business, the Missouri Star Quilt Co., would come to mean to their family or their hometown of Hamilton, Mo., located about 60 miles northeast of Kansas City. It was 2008, and Alan and Sarah’s dad, Ron, was losing his job as a machinist for the Kansas City Star newspaper. What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers?
At this moment, the advertising opportunities for small and midsize businesses (SMB) are simultaneously more wide-open and more complicated than ever before.
The Internet allows SMBs to go head-to-head with major national advertisers to find consumers, while new technology like mobile devices and tablets offer even more potential consumer touch points. Navigating these layers of complexity is difficult, which is why SMBs are turning to “do-it-for-me” or “do-it-with-me” solutions. But whether they are enlisting a partner or using a DIY solution, SMBs advertisers need to be aware of the latest trends in web development. This is especially important right now, as the once-dominant Adobe Flash seems to finally be on its way out, while HTML5 is ascendant. For years, advertisers have relied on Flash to deliver rich media ads that contain animations and interactive elements.
HTML5’s benefits go beyond device compatibility as well. Ease is another key factor. Small Business and Social Media in 2015: A Survey. How are small businesses currently using social media and how can a small business benefit from a social media strategy?
In a small business survey conducted by Clutch, results showed that 53 percent of small businesses actively use social media. We investigated small business investment in social media and the change from 2014 to 2015 further, focusing on investment in employee time, spend on an outside agency or consultant, and spend on social media ads. We interviewed social media and digital marketing experts for their thoughts on the survey results and for insights on how small businesses can develop a comprehensive social media strategy. Below the infographic there is more detail on the survey data along with additional analysis from the experts we interviewed. This Team Gets Inside the Heads of Small Business Owners. Naumi Haque (pictured) of Toronto, Ontario, gets inside the heads of small business owners across North America.
A Small Business Solution to Shrinking Workforce. Yahoo Small Business/New America Media , News Feature, Mark Taylor , Posted: Jan 18, 2015 WASHINGTON, D.C.
--As the U.S. economy heats up and successful companies consider expansion and new hiring, competition for reliable, experienced and skilled employees will grow more intense, labor market experts predict. They caution small businesses against ignoring one source of potential employees: older Americans. Older Americans Millions of seniors who have retired or are approaching retirement from lengthy careers still need to work to maintain their families and lifestyles. Peter Cappelli, professor of management and the director of the Center for Human Resources at the Wharton School of the University of Pennsylvania, said increased life expectancy and the maturing of the largest generation in American history—-the Baby Boomers—- will account for increased numbers of older Americans in the workplace. And Cappelli said seniors also suffer fewer safety incidents because they are more careful.
Lack of websites common pitfall for small businesses. By Deborah M.
Todd / Pittsburgh Post-Gazette Small businesses hoping to make waves in the Internet economy are sending out leaky canoes in a race against powerboats, according to a recent report. The Score Association, a Herndon, Va. 3 Tips for Designing an Invoice That Gets You Paid Promptly. Cash flow is one of a business’s most important metrics.
You may have a lot of sales and make a hefty profit margin, but when you don’t get paid on time, your business suffers. You have to pay employees, purchase inventory, as well as other necessary out of pocket expenses – all of which costs money. Yet many businesses report problems with getting paid on time, even for work that has been done and delivered. You invoice your customers to get paid, but have you ever considered whether you’re using it correctly to increase your chances of getting paid on time? To do that, your invoice needs to include three key elements: 1. Establishing rapport means stating the details of what was delivered, what is owed and that the customer committed to make a payment. We found that the language you use in conveying the commitment to pay can change the customer’s response. Related: Remember These 8 Rules Before Sending Out Your Next Invoice 2: Defining a process. 3: Removing obstacles.