Open Source Recommendation Engines. Why List Segmentation Matters in Email Marketing. By now, most marketers understand the importance of email to their overall marketing strategy and recognize that it's not dying in the wake of other emerging marketing tactics like social media.
But while most marketers realize that email is here to stay, unfortunately, that doesn't exactly mean certain email marketing best practices have caught on. Segmentation is one such best practices. Segmenting your communications can improve your email marketing campaigns by leaps and bounds (read on -- we have the data to prove it!). Luckily, marketers are at least starting to realize the importance of segmentation in their email communications. In fact, according to the MarketingSherpa 2012 Email Marketing Benchmark Report, 32% of marketers say segmenting their email database is one of their organization's top objectives in the next 12 months.
Your Buyers Aren't All the Same Think about it. If you haven't already, determine who your various segments of target customers are. See Frantic Fred?
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Trust me there are several advantages of doing this and many businesses do it to take optimal advantage of social media marketing! Facebook have more than 1 billion active users and without a doubt, it is one of the most important social sites to build an online presence on. Users create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics. This makes Facebook great for viral marketing in specific niches. Most serious bloggers and internet marketers are taking Facebook very seriously and treat it as a medium to promote and share stuff with their friends, followers and customers- much like Twitter.
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