AT&T and BBDO Launch Mega-Media Storytelling with Daybreak. Branded entertainment Posted by Mark J. Miller on June 8, 2012 04:38 PM Plenty of people are happy just sitting through a television show, zipping through its commercials via DVR, and soaking in the passive experience. But plenty are looking to be a little more involved in their entertainment and AT&T is taking the first steps to get them there.
Kring explained in a blog post for AT&T that the branded entertainment project was inspired by his visit to AT&T Labs two years ago, a relationship that has come in handy because a mysterious element in the final three episodes of that series this season, the dodecahedron, is a central plot twist in Daybreak in a nifty bit of cross-promotion. The immersive and interactive entertainment experience combines an original story, dedicated microsite, specially created mobile app, print, television, digital teaser advertising, Hollywood and transmedia storytelling. Secret Location Combines Gaming, Interactivity, and Telephony With Mysterious Film "The Sevens"
When visiting the website of a creative company, the expectation is to find some contact information and selections of work and/or a demonstration of just how desperately social-media-savvy the proprietors are. When you visit the site of Secret Location and a phone starts ringing, however, you know something altogether different is going on. Clicking on the persistently ringing phone initiates a multi-layered narrative experience that seamless combines short film, interactivity, and gaming. Dubbed The Sevens, the experience is the centerpiece of Toronto-based interactive agency Secret Location’s relaunched website and is designed to surprise and entertain while showcasing the extent of the company’s skills.
The Sevens begins and ends with a phone call and contains three puzzles for viewers to solve. Once the narrative begins we meet Julie, a suburban teen who possesses unique powers, like moving cryptic symbols floating in her room. “Endgame showed us a lot of things. In Filmmaking Now, Directors Become Programmers And Programmers Become Gods. Gameful | Gameful Landing Page. Playing With the Monster: How to Build a Successful Trans-media Project | Ida BRINCK-LUND. Rating: 5.0/5 (1 vote cast) Art of Crime developed a total cross-media strategy from scratch AND designed the whole platform for a trans-media expansion BEFORE launch. Their test launch last year showed a unique potential, and the Scandinavian MMO launch this summer has proven it is scalable now with over 80 thousand Crimevillains and hundreds joining every day.
But hey! It all sounds easy on paper. How do you really create monetizable production and distribution pipelines, artwork and 40 characters that fit all platforms? Delivered at Casual Connect Europe, February 2012. Ida Brinck-Lund is currently co-owner of Art of Crime ApS, 38 years old, married and has a ten-year old daughter. [Email Ida] Playing With the Monster: How to Build a Successful Trans-media Project | Ida BRINCK-LUND, 5.0 out of 5 based on 1 rating. The Miracle Mile Paradox ARG by Transmedia LA. Rexford Higgs, in the video above, is just one of many characters with which you will be able to interact as if they were real people in The Miracle Mile Paradox, an alternate reality game (ARG) set in a historic neighborhood of Los Angeles.
The game will run for 14 weeks this summer and will be playable both online and in real life for free! It's simple! All the "in game" characters like Rex will have websites, Facebook pages, Twitter accounts, even phone numbers, which you can read, follow and call as you discover pieces of the story. Think of it as an alternate world that overlaps with the real one that's a bit, shall we say, more dangerous & dramatic?
Often times, there will be puzzles and things to figure out in order to reveal a new piece of the story. Beginning in May (we hope!) But know that you don't have to play alone. Anyone with a taste for adventure! ARGs have been around for a few years, but they are not quite mainstream (yet). There is no catch! We certainly hope so! We Dream of Nothing. The Karada. Punchdrunk. SOUND OF MY VOICE. The Wilderness Downtown. Take This Lollipop. Art is Open Source, augmented reality, knowledge, hacking, art. Online screening: Journey To The End Of Coal. A project powered by Klynt Editing & publishing app.
Journey To The End Of Coal tells you the story of a sacrifice. A sacrifice millions of Chinese coal miners are making everyday, risking their lives and spoiling their land to satisfy their own country’s appetite for economic growth. Your journey begins in Datong which is located just a couple hours away West from Beijing. You travel from there all around the region and visit its major coal mines, from the “best” state-owned complex to the worst private coal plants. In and around the coal mines, you get the story first hand from the mingong, the rural migrants traveling their country looking for work.
At your own pace and will, you meet them and learn more about how they live in this valley of death and pollution, sometimes even literally bumping into them as they leave their home for their night shift, in the frozen winter of Northern China. Ultimately, you might discover China forbidden mines in which happen most of the accidents. Transmedia Lab | Home. Your Best Photo Stories - Photojournalism and Social Documentary – Pictory. 4 Inspiring Examples of Digital Storytelling. Layla Revis is vice president of digital influence at Ogilvy PR Worldwide. Her specialties include international affairs, tourism and multicultural marketing.
In 2011, Sundance Film Festival created The New Frontier Story Lab, an initiative created to foster the development of a new style of media production. As media began to depart from traditional, linear films intended for a passive audience, the launch represented an innovative new era in entertainment. The New Frontier Story Lab helped many an interactive narrative come to life. Each of these productions features multiple points of entry across platforms and employs technologies such as facial recognition, augmented reality, geo-location, motion sensors, data visualization and the entire toolset of social and mobile platforms.
President of the National Film Board of Canada, Tom Perlmutter's multi-platform interactive productions have also been revolutionizing transmedia. 1. 2. 3. 4. Image courtesy of iStockphoto, shevvers. Pandemic 1.0 — Watch Documentaries and Animated Films Online - NFB.ca. Interactive - Bear 71. Welcome to Pine Point. ROME. Historias sobre Transmedia – Nick dut Nik – Programa Completo. The company P. Panzer Chocolate. Nick dut nik - web kultura & teknologia. Minoria Absoluta. BeActive. Que es Transmedia. Havas Digital. TRANXMEDIA | Summit. Collapsus: The Energy Risk Conspiracy. Reframing Mexico. Algorithm-Powered Movie whiteonwhite:algorithmicnoir Computes at Sundance | Underwire. A scene from the computer-powered film whiteonwhite:algorithmicnoir.
PARK CITY, Utah — It’s never the same movie twice. [bug id="sundance"]Eve Sussman’s experimental cinema project whiteonwhite:algorithmicnoir uses a computer to build a movie out of 3,000 video clips, 80 voiceovers and 150 pieces of music. Though it makes choices in largely random fashion, the computer is surprisingly adept at editing together a pretty good movie. Sometimes. whiteonwhite played three shows at the Sundance Film Festival (it has also been performed in New York and will soon travel to Berlin and Santa Fe, New Mexico). Of the three Sundance screenings, Sussman and co-writer Jeff Wood described one as so-so, one somewhat painful to watch, and one as outstanding. “Sometimes it works like we expect it would…. The program that drives whiteonwhite operates on similar principles to Pandora. The whiteonwhite approach has historical precedents.
“We all have good days and bad days,” she told Wired.com.