Get to terms with "Curation": Pro's and con's and 6 principles. Is it the blessing bestowed on every marketing manager starving for content, or is it a fig leaf parading like thought leadership?
Zoom back 4-5 years, and curation was something only art gallery owners did. Now it’s such a hot topic with B2B marketers that you need a guide to choose a curation tool. Content curation’s a funny thing, though. It’s either the greatest thing for content marketers, or horrible malpractice. Or, in fact, it’s both. And here is a handful of reasons why curation’s a miserable art, and the arguments that oppose them. Con Curation: It’s a sorry attempt at looking like a thought leader by doing nothing more than collecting other people’s stories. Pro Curation: It demonstrates that you follow developments in your field, and understand which stories possess great significance.
Con Curation: It’s filling an already hugely noisy marketplace by regurgitating content that was already out there in the wild. Pro Curation: Let’s admit it. 1. A World Bank Blog on ICT use in Education. In the spirit of the new year and all things dealing with resolutions and lists, I submit below my first blog posting for the EduTech blog (checking off a resolution) with a discussion of 10 Global Trends in ICT and Education for 2010 and beyond (joining the crowded space of lists in this new year). The list is an aggregation of projections from leading forecasters such as the Horizon Report, personal observations and a good dose of guesswork.
The Top 10 Global Trends in ICT and Education are: Mobile Learning. New advances in hardware and software are making mobile “smart phones” indispensible tools. Just as cell phones have leapfrogged fixed line technology in the telecommunications industry, it is likely that mobile devices with internet access and computing capabilities will soon overtake personal computers as the information appliance of choice in the classroom.
In 2010 we welcome a new blogger to the team! Social Media Content Curation. Buneman. 150. Defining what digital curators do and what they need to know. International Journal of Digital Curation. 86020038019.