Tokyo apartment, Guest house, guesthouse room in Japan. Accor’s Hennequin May Draw on McDonald’s to Boost Hotel Brands. Denis Hennequin has to turn hotels into hamburgers.
The 52-year-old Frenchman becomes Accor SA’s chairman and chief executive officer tomorrow after 26 years at McDonald’s Corp. He should take cues from his former employer to provide consistency at the Mercure and Novotel brands, investors said. Accor Declines Most in Eight Months After Reporting 2010 Revenue. Accor SA, Europe’s biggest hotel company, fell the most in eight months in Paris trading after reporting full-year sales that trailed analysts’ estimates.
Accor dropped as much as 1.64 euros, or 4.7 percent, to 33.04 euros, the biggest intraday decline since May 19, and traded at 33.07 euros as of 11:52 a.m. Revenue in 2010 was 5.95 billion euros ($8.03 billion), Accor said yesterday, compared with the 5.96 billion-euro average estimate of 15 analysts surveyed by Bloomberg. Before today, Accor had risen 47 percent since July 2, when its Edenred voucher business began trading as a separate company. Rival InterContinental Hotels Group Plc gained 26 percent in London trading in that period. To contact the reporter on this story: Andrew Roberts in Milan at aroberts36@bloomberg.net. Accor.com.