How can SMS marketing predict the future for your new business? Does mobile marketing have a place in a B2B world? Please Sir can I have some more? Well there’s no need to ask us for more... Smartphone winning the war against the desktop. [SPAM] This message was marked as spam – getting your message heard. SMS is too cool for school. How to make your customers trust you? 5 reasons why you're not using SMS marketing. Life’s new universal remote: The mobile phone. Can SMS marketing be used to predict your new business’ future? If we were to ask you where you saw your new business in the next 12 months what would be your answer? We often wish we could look into the crystal ball of commerce and business or have a magic 8 ball to hand but unfortunately it’s not that simple to know…or is it?
When taking on a new business challenge, many people, although excited and full of anticipation often avoid launching head first, taking into consideration many factors such as being cautious to not spend too much money until they have made just enough. Are you one of these businesses? When you first set-up your new business, irrespective of what industry sector that you sit in, you will be wanting to make sure you have placed close thought to how you will be spreading the word of your business or brand. Marketing, advertising and communication with the right tools combined with a bit of strategic planning will make the chances of getting to where you want to be more likely. And this is the point where SMS marketing can help… What place does SMS marketing have in the B2B world?
Our platform has served a diverse range of industry sectors within the B2C community since we first launched our SMS gateway. Having become one of the most obvious choices for marketing within a B2C environment, SMS has enabled thousands of our customers to target their messages at the right people at just the right time. From notifications of discounts, promotional offers and sale alerts – SMS has given marketing plenty more oomph. Although the obvious tool for those advertising and communicating with the average consumer, is it not time that SMS became the prominent tool of choice for B2B marketers? There are more than 6 billion mobile subscriptions worldwide and with a rise in business’ adoption of the mobile, does the humble handheld device now have the ability to transform the way B2B communications are made?
Did you know that the average business person keeps their mobile phone within three feet of themselves at any one time? Hi [first name] our new service is now up and running. 1. Please Sir can I have some more (from my SMS marketing)? Oliver Twist may have asked for more, but with us there’s no need to. We understand that it’s not always simple and straightforward and that no business or customer is the same. Sometimes you want to be contacted, sometimes you don’t. Some business work the conventional 9-5 and others may not. However your business functions we aim to respond to your requests, support queries, questions or comments at the specific time that you have it – just to make life that little bit easier. Our SMS gateway system, Messagebox, was built on this premise. Self-serve where you want it and supportive when you need it to be. Want to add more credits yourself? We like to put the power into your hands because we trust your judgement. But if you want to ask… that’s ok.
Our friendly support team are always on hand to help where you need it. In the top right corner of your Messagebox account just click on the purchasing basket, where a little pop up menu will appear. Smartphone reigns supreme. It’s already won the hearts of your customers, but what about your business? The smartphone is seen in the hands of pretty much every consumer, and we’re sure you’ve had enough of hearing how ‘mobilegeddon’ is here and that the world is going mobile mad.
In business, it is now no longer a question of whether it is time for your business to go mobile, but how. New smartphone statistics released recently show this. And while many business and marketers are already reaping the rewards along their mobile marketing journey there are still some, maybe even you, who are missing out. And for those people, there is the infographic below… With stats that show that mobile is blowing just about every other device out of the water with domination like no other, there is no longer a question that ‘mobilegeddon’ is going to happen, but proof that it has. But what is your business going to do about it? Get your messages seen, read and heard. [SPAM] –Is your message getting heard? From email and Facebook to YouTube and mobile, the variety of digital communication and marketing technology available to us is huge, making it simpler than ever to contact consumers, businesses and people wherever they may be. But with the range of tools and platforms available, are you finding it easy or more difficult to get your messages read and understood?
Social media The arrival of social media, all those years ago, seems like a distant memory, and that could be attributable to the notable changes that platforms like Twtter and Facebook have seen since then. While the ability to reach millions with a post or tweet hasn’t changed, organic reach seems to have dipped with the arrival of paid promotions and ‘Boost post’. Is Facebook making it harder for our business to spread the word if we don’t cough up the Euros? While platforms like Twitter have enabled the typical consumer to rub shoulders with celebs, idols and favourite brands, getting us hooked wasn’t hard. Email So what next? It's "Back-to-school" for marketing. How do you plan to make the most of the back to school period? While the Summer holidays may be in full flow, this doesn’t mean that it’s any time for marketers to kick back and relax. Whether they’re searching for school holiday boredom cures or shopping for back-to-school merchandise, both kids and parents will need to find the solution somewhere.
And many are looking to their phones… During the back-to-school period it is estimated that 89% of consumers are making such decision based on mobile discounts, offers and coupons. Collectively the school holidays see parents spend millions of euros each year keeping their children entertained (Travel Lodge) with many finding it stressful to find things to keep them occupied, so looking for savings wherever they can be found will be at the top of their list. …and it seems mobile is the way to do it. SMS is the perfect way to influence both kids and their parents while visiting your store or business.
Consider your target audience – Parents. Help your customers trust you with SMS Marketing. Do your customers trust you? If you’re a business that prides itself on putting your customers first then building or nurturing trust should be your first priority. Newly released figures suggest that 91% of consumers are concerned about the way companies are using their data. (Gigya) Considering that 20% of these consumers state that they receive between 4 and 5 irrelevant marketing messages each day, it’s hardly surprising that they’re losing trust. Whether email, direct mail, television ads or SMS marketing, as a business, making your marketing budget go further always makes business sense. Especially when poorly targeted, irrelevant messages lead to: • Unsubscribers – 60% • Future messages being deleted/discarded -45% • Reduced website visitors – 24% • Boycott of the brand – 15% (Net Imperative) The damage that this can do for both business and reputation aren’t at all cost effective.
It all begins and ends with understanding the needs, wants and problems of your customers. The smartphone: Life’s little remote. Gone are the days of flicking from soap opera to talent show and back again on your television set, here are the days of swiping and clicking with your fingertips as the average consumer takes to managing their own worlds through a different type of device. The smartphone. Smartphone use in Ireland has now hit a record high of 59% (ComReg) TV, online and mobile remain the main forms of media consumption in a digital age, however mobile is the only one growing, from 4% to 20% since 2009, as TV consumption falls from 45% to 38%. (eMarketer). So it seems we are ditching the TV remote and swapping it for a new device of choice – one we can carry in our pockets, with less chance of losing it down the side of the sofa.
From checking our bank balances and transferring money for bills, through to paying for goods with Apple Pay, the smartphone has kick-started a new dawn for consumers and brands. We can now even drive a car with our smartphones. But how? Form2SMS turns website traffic into customers. Getting people to your website is one thing, but turning them into customers is a whole different ball game. Not every visitor to your website is going to want to buy something, however that doesn’t mean that they don’t like your products, an unexpected car bill or the wrong time of the month could just stop them from clicking that “add to basket” button.
With these factors in mind a lot of websites have introduced email newsletter sign ups onto their websites, which enables them to collect their customers’ data and send them any news, offers or information in the future. However, as we all know an email can be very hit or miss… with the huge amounts of spam emails we all receive now, spam filters are getting tougher and our interest in opening emails is dropping. 98% of all texts get read, compared to only 22% of emails(Frost & Sullivan) Well with Form2SMS a customer can sign up to receive a text message when that particular out of stock product becomes available again. Turn website traffic into customers with SMS sign up fields. So, you love your Mum more than your Dad? Could bad jokes and embarrassing dance moves be to blame for our lack of appreciation for Dads on Father’s Day?
The imminent celebration of Dad’s worldwide takes place this Sunday, and we’re asking – do our consumers love Mum more than Dad? Consumers spend 3 times (75%) more on Mums on Mother’s Day than Dads on Father’s day (The Drum) Each year the same adverts adorn our television screens and emails offering discounts on ‘Dad’s driving anthems’ compilation CDs, ‘Number 1 Dad slippers’ and novelty mugs of our favourite celebrity Dads – and each year we’re pretty sure when Dad’s receive them they just think “It’s another to add to the collection.”
A simple way of knowing if your campaign has worked will just involve comparing previous non-mobile marketing years figures against this years or simply send out a relevant offer code for use on your website or in store to monitor the results. Embed this Infographic on your website: Source: Text Marketer Bulk SMS Services. Mobile marketing – the simple, the smart and the useful. The Text Marketer SMS system is an incredibly clever and easy use system, and we’ve crammed it full of free helpful features to make sure you get the best possible results out of SMS. So we thought we would just take you through some of these great features… Copy/PasteNumbers into the ‘To‘ section for a quick and easy send If you don’t want to spend time organising and uploading different contact groups, then it’s easy to just copy and paste your numbers directly into the ‘To’ box.
Just make sure the numbers are on separate lines or separated by a comma. Paste your numbers in, type your message and press send – job done! URL link shortener Many customers want to direct their customers to a particular web page, so we have included a URL link shortener to tidy up your messages and shorten that word count. Copy and paste your URL into the message text box and then click the URL button to the left of the message box. Adding an opt out option Naming your campaign No related posts. It’s nothing personal, it’s marketing. Ever been on the receiving end of someone starting the phrase “It’s nothing personal, but…” with the close of that sentence often leading to something negative?
Well in marketing personal is something positive, particularly with mobile marketing. With 75% of the World’s population owning a mobile according to a 2015 report by The World Bank it seems almost everyone is in touch while on-the-go, whether at home, at work, or on their way there. The smartphone has become like our portable personal diary mapping memories, creating new ones and keeping you on schedule. From taking videos and photos of daily events and special occasions to social sharing with friends and family, smartphones have not only made communication easier but far more personal. Research shows that 50% of consumers are not only using their phones for communication though but also to influence their everyday decisions, including how they purchase. What does that mean for marketing?
It’s time to get personal… No junk Relevant. Mobile marketing – Does size really matter? When Apple announced the arrival of the new iPhone 6 and 6 Plus last year – heavy gasps were heard globally. The display – 28% bigger display than its predecessor made its owner’s hands feel empowered, so Samsung, HTC and Nokia Lumia followed suit, but as phones get bigger, what does it mean for marketing? Did it mean that bigger was about to be considered better? While it may well be the case with digital technologies, in marketing, Text Marketer know from experience that paying larger prices doesn’t always bode better results. More than 7 billion people on earth own an SMS enabled handset (The Independent) which means that an SMS marketing campaign’s potential audience is huge, however the concept itself doesn’t have to be – meaning SMS and mobile marketing is very much at the forefront of every marketer’s mind.
Just because our customers are buying bigger, it doesn’t mean that you need to. SMS, although just a small 160 characters, has a BIG impact SMS is not just about marketing. How to collect your customers’ data. The response has been too good – we haven’t got the man power. Why do you love your Mum more than your Dad?
Father’s Day is imminent and we’ve discovered your little secret…… You love Mum more than Dad – don’t you? But fear not as it appears the whole world seems to share what appears (at first glance) to be a closely guarded secret…have those unwitty, embarrassing jokes they’ve told over time come back to haunt them? Consumers spend 3 times (75%) more on Mum’s than Dad’son the retrospective days (The Drum) Bad dance moves and embarrassing jokes aside our Dads were there from birth too – so why do we spend more on our Mums?
Every year we see the same adverts for ‘Dad’s driving music’ compilation CDs right through to our ‘Best Dad’ mugs, but how many of these can they have? With retail spending on the up in the UK over the past few years it’s time our spending habits on Father’s Day changed. Father’s Day and others a like give you the perfect opportunity to test out mobile marketing…from retailers and restaurants to leisure and hospitality there’s plenty of room for all sectors. Related posts: Mobile marketing made easy – more Messagebox features. Marketing – This time it’s personal. We’ve all had those moments, leaving our mobile phones unattended in a room with our other halves or friends – fearing the worst that they’ve looked through it while we’ve been away.
But not because we’ve got something to hide, because our mobile phone has become like our personal diary. Gone are the days of filling a daily entry in a notebook with your favourite pen, and here are the days of portable memory mapping. From taking photos and videos of every day occurrences such as meals through to a special family occasion, and social sharing with friends and family while we’re on-the-go – smartphones have made everything more personal and what’s more nearly everyone has one. “75% of the world’s population owns a mobile according to a new report by The World Bank” (June 2015) Mobile has changed the marketing game.
The 160 characters in that content has to be a two-way road, starting with relevance in its first and final goals. No spam Opt-ins are key. Relevance Value Related posts: Mobile marketing – Is bigger always better? Simon: the legend who has helped shape your business today. SMS is the new lucky horseshoe for racing tipster. Why your customers love Mondays. Time to take customer service mobile. Are you mobile body ready? The Grand Budapest mobile hotel – the mobile holiday maker. Get excited about Mondays – turn them into ‘Monyays’ 81% are frustrated with your customer service… SMS – Recruitment’s best kept secret. Easter – not just about chocolate and bunnies. Increase leads, sales and your customer base with one little magic word… Here’s how “SMS marketing has increased our sales turnover by 30%” Mobile Flying high with Flight Quotes.
Recruiting with SMS to land the perfect job. Get Crackin’ this Easter with SMS Marketing. Get Crackin’ this Easter with SMS Marketing. Do you or your customers suffer from PPV syndrome? Get lucky with SMS this St Paddy’s Day. A look into the ever-changing mobile crystal ball. Sending a message – the simple, the useful and the clever, part II. Madonna takes a tumble over our low prices… It’s National Grammar Day Write Now. Mum’s the word this March. Caution: Your business could be losing money without SMS! Your new BFF – the smartphone.
‘March Forth’ – It’s National Grammar Day! Happy Mother’s Marketing Day. Happily Ever After with SMS Marketing. Cooking up a storm with a sprinkle of SMS psychology. Become an SMS Super-Marketing-Hero. Seize 2015 with these 10 Mobile Marketing Stats! Text Marketing Ebooks | Text Marketer Ireland. The Seven Deadly Sins of Mobile Marketing. A whole new world with SMS Marketing.