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Community management
The ability to build community is essential in order to have a return on your investment (ROI) when using social networking sites, and you can't build community on Facebook if you don't allow your Likers to participate on your Page. This will mean that you are going to have check your Page more regularly for rogue comments, but that is a small price to pay for increased community participation and ROI. Your organization's logo a.k.a. avatar has never had more value than it does in the era of Web 2.0.
DIOSA | Communications: Facebook Best Practices for Nonprofit Or
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