Administered Treaties. Madrid Protocol. Trademark Process. What a Private Attorney Could Do to Help Avoid Potential Pitfalls. Filing a trademark application at the USPTO starts a legal proceeding. Most applicants hire an attorney who specializes in trademark matters to represent them in the application process and provide legal advice. While a USPTO trademark examining attorney will try to help you through the process even if you do not hire a lawyer, no USPTO attorney may give you legal advice. A private trademark attorney can help you before, during, and after the trademark application process, including policing and enforcing any trademark registration that may issue. While you are not required to have an attorney, an attorney may save you from future costly legal problems by conducting a comprehensive search of federal registrations, state registrations, and “common law” unregistered trademarks before you file your application.
How to Find a Trademark Attorney. Trademarks Home. Trademark Services from The Trademark Company. How to Register a Federal or International Trademark.