Why Google Plus Is Better For Business - The BrainYard. Google social and mobile global marketing director Rikard Steiber comes to the set of InformationWeek's Valley View to explain why businesses should use Google Plus to engage their customers.
One of the guests for the February 2012 episode of InformationWeek's Valley View was Google social & mobile global marketing director Rikard Steiber, who came to the show to discuss the applications of Google Plus for businesses. As social networks go, Google Plus has gotten off to a rocky start. Depending on what metrics you pay attention to, Google Plus is pretty much bringing up the rear behind the likes of Facebook, Twitter, and even newcomers like Pinterest. But, as can be seen in the video below, Steiber prefers not to describe Google Plus as a social network. Jive Packages Social Software For Customer Service - The BrainYard.
Jive's Customer Service Solution brings internal and external enterprise social networking together, packaged to improve service and support.
Enterprise Social Networks: A Guided Tour (click image for larger view and for slideshow) Jive Software has introduced Customer Service Solution, a product aimed at getting its customers up and running quickly on one of the most popular configurations of its enterprise social software. "Out of the box, we're giving customer service professionals something they can use," said Chris Morace, senior VP of strategy at Jive.
"We've watched how customers have used this platform and gotten the value out of it. Top 20 Apps For Managing Social Media - The BrainYard. Social media from Twitter to Facebook, LinkedIn to YouTube creates opportunities for building relationships, cultivating customers and promoting business, but the sea of updates and input awash with data both important and consequential can drown all but the most dogged of users.
Fortunately, app developers have created more than a few devices to make keeping afloat in the social media waters manageable, sane and even productive. Yet even the tools intended to help users navigate social media ar 1 of 20 With TweetDeck, users can customize their Twitter experience with groups, columns, saved searches and automatic updates to help them stay updated about interesting people and topics. 14 Leading Social CRM Applications - The BrainYard. Social CRM is a double-edged sword.
It gives businesses a tremendous opportunity to easily communicate with consumers, rapidly answering questions and responding to concerns. But it also gives companies more chances to slip-up or to be perceived as being unresponsive or uncaring. That is why a growing number of organizations are stepping beyond the confines of traditional customer relationship management and incorporating social media into the next wave of CRM implementation. Nimble Contact Integrates Connections Across Mail, Social Networks - The BrainYard. 10 Essential Google+ Tips - The BrainYard. Google's new social network keeps changing and growing.
Check out recent improvements and expert advice for Google+ users. 1 of 10 Google's social network, Google+, launched as a field test about a month ago to surprising acclaim. Over 20 million people have joined Google+, through invitations sent by friends admitted to prior testing of the service and by Google employees. Compared to Facebook's 750 million users, Google+ hardly seems worth mentioning at the moment. PageLines Makes Wordpress Creation Drag And Drop Easy - The BrainYard. Running a Wordpress website can be a snap for even novices, but many users struggle when it comes to custom site layouts and configurations.
For those without web scripting experience, Platform Pro offers an appealing option. 1 of 6 PageLines Platform Pro, which starts at $95, runs within a standard Wordpress system and is accessible from a new Platform Pro box displayed in the left-hand management bar of the Wordpress administration interface. Clicking on the Settings link in the box brings up the main configuration options for PageLines Platform Pro. From this settings window, PageLines Platform Pro offers numerous options for configuring a Wordpress website, from setting up headers and footers to defining how blog posts should display on the site. The popular open web publishing system Wordpress can be a simple, as Wordpress makes it easy to not only blog, but also to refresh content on standard websites.
10 Big Tech Ideas For Retailers - The BrainYard. Mobile and social lead the list of hot tech trends for retailers, but they had company at the National Retail Federation's Big Show 2012.
Here's a basket full of ideas to check out. 1 of 11 10 Technologies And Tips For Retailers All things mobile and social took center stage at the National Retail Federation's Big Show 2012. Retailers already live in a multichannel world--counting retail stores, Web sites, email campaigns, contact centers, kiosks, catalogs, and other methods to reach customers. Enterprise Social Networks: A Guided Tour - The BrainYard. More enterprises are deploying internal social networks to encourage collaboration and improve productivity.
Take a tour of the major platforms and see how they are being used by leading organizations. Top 15 Facebook Apps For Business. While many of Facebook's 500 million users waste part of their days growing virtual crops or committing imaginary crimes, there are many Facebook applications designed to actually improve business productivity.
There are more than 550,000 active applications on the Facebook platform, according to the social network, with many designed specifically to improve business practices or better-integrate Facebook into a company's operations. Many business apps are free. Often, fee-based apps offer a bas 1 of 15 RSS Graffiti, originally designed for Facebook page administrators, is useful for anyone dealing with multiple RSS feeds, especially those overseeing Facebook fan pages or multiple pages. 3 Things To Remember Before Investing In Facebook - The BrainYard. Zuckerberg letter makes one thing perfectly clear: Investing in Facebook is about more than business--it's about funding a new worldview.
When Facebook’s long-awaited IPO announcement finally came last week, it was accompanied by an open letter to potential investors from Mark Zuckerberg, its enigmatic 27-year-old CEO. This is how he chose to open the account of his company in the IPO document: "At Facebook, we're inspired by technologies that have revolutionized how people spread and consume information.
We often talk about inventions like the printing press and the television--by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. From the outset Zuckerberg wants potential investors to know that Facebook isn't just any company; it's a company on a crusade. Use Facebook Apps To Woo Customers: 6 Examples - The BrainYard. Several savvy organizations use Facebook apps to increase brand awareness and engage new and existing customers. Consider these interesting examples. 1 of 7 With more than 600 million users (and counting) and a planned IPO that values the company at many billions of dollars, Facebook is clearly more than just a place for individuals to post cute cat videos or update their friends with the latest George Takei wisdom. Businesses are customizing their Facebook presence and leveraging Facebook apps and app development to, among other things, engage new and existing customers, increase their fan base, and drive brand awareness.
Apps built on the Facebook platform can integrate with many aspects of Facebook, including the News Feed and Notifications. Use Facebook Apps To Woo Customers: 6 Examples - The BrainYard. Use Facebook Apps To Woo Customers: 6 Examples - The BrainYard. Use Facebook Apps To Woo Customers: 6 Examples - The BrainYard. Use Facebook Apps To Woo Customers: 6 Examples - The BrainYard. Use Facebook Apps To Woo Customers: 6 Examples - The BrainYard. The State of Community Management - The BrainYard. How Social Media Changes Technical Communication - The BrainYard. Wikis and other forms of social media are turning tech documentation and communications into a two-way conversation. Social media is changing communications, in ways that are both good and bad--but always interesting.
I recently spoke to a local chapter of the Society for Technical Communication, made up of people who write documentation, create help systems, edit knowledge bases, and (these days) work to make user interfaces more self-explanatory. I urged them to pay attention to how social media is changing the very nature of communications--much as the invention of writing, or of television did, rewiring our brains along the way--"because I know it's changing my profession and I'm pretty sure it's changing yours, too. " Technology journalism is not so different from that other brand of technical communication in the sense that we both aim to make complicated information clear.
The Web in general has democratized the world of publishing, and social media only more so. 10 Smart Enterprise Uses For Twitter - The BrainYard. From recruiting to keeping an eye on the competition, Twitter can help your company do certain jobs much better. Check out these 10 tips. 1 of 10 Call it a social network, microblogging platform, networking site--by any description, Twitter is home to a rapidly growing audience. About 200 million registered Twitter accounts exist today. Recent Pew Research Center polling showed that 13% of all American adults online use Twitter as of May, 2011, good for a five-point jump from the November, 2010 adoption rate (8%).
Why Your Business Can't Ignore Social Networking - The BrainYard. Organizations are skittish about security and productivity, but social media's benefits are hard to discount. Be social--or be left behind. 10 Smart Enterprise Uses For Twitter (click image for larger view and for slideshow) The benefits of social networking for business are becoming more clear, but so, too, are the risks. 6 Social Sites Sitting On The Cutting Edge - The BrainYard. Your company's Facebook and Twitter presence are established, but don't rest there.
Consider these other social sites--some familiar, some less so--that you need to have in your sights. 1 of 7 By now, your company likely has an established presence on the 800-pound gorillas of social networking, Facebook and Twitter. Maybe you have even developed custom Facebook apps or are using Twitter as a customer service tool. 6 Social Sites Sitting On The Cutting Edge - The BrainYard. 6 Social Sites Sitting On The Cutting Edge - The BrainYard. 6 Social Sites Sitting On The Cutting Edge - The BrainYard. 6 Social Sites Sitting On The Cutting Edge - The BrainYard. 6 Social Sites Sitting On The Cutting Edge - The BrainYard.