Social Media Monitoring Tool Report 2013 - Goldbach Interactive #Toolreport2013. Social Media Monitoring Tools have become a mainstay in the range of Online Marketing Tools. Due to the large number of providers, it is often difficult for companies to gain on overview of the market and find the appropriate tool for their needs. Once again, Goldbach Interactive has set itself the goal of identifying the top tools of 2013 and shedding some light on this heavily competed market. Compared to the previous year, the growth-rate of the monitoring tool market has slowed down. The top tools have further established themselves, but competition in the market remains heavy.
The Method Of more than 300 identified Social Media Monitoring tools, the Top 5 tools were filtered out over the course of a several step process: The most important criterion for placement on our longlist is a complete coverage of sources (monitoring online news, blogs, forums, and social networks). The Top 5 Tools Five tools were especially convincing. Radarly (Linkfluence): Hot Newcomer Top 15 Tools Summary. Social Media Monitoring Tool Report 2013 - Goldbach Interactive #Toolreport2013.
Twitter ouvre ses outils d'analyse statistique au grand public ! D’après TheNextWeb, Twitter a discrètement ouvert ses divers outils d’analyse au public, offrant à tout utilisateur un accès à des données plus détaillées sur les internautes et les marques qui les suivent, ainsi que sur la performance de leurs plus récents tweets. Pour accéder à vos propres statistiques, vous devrez vous rendre sur la plateforme publicitaire de Twitter, à cette adresse : Une fois connecté, cliquez sur « statistiques » pour accéder soit aux performances de vos Tweets, soit à des informations sur vos abonnés.
Vous pourrez ainsi identifier les messages les plus performants.Vous pourrez même télécharger le tout au format CSV pour archiver vos statistiques. Bon, il y a encore quelques « bugs », notamment en ce qui concerne les clics, ou même l’accès aux informations sur ses abonnés. Mais la volonté est là, il ne reste plus qu’à attendre que Twitter bonifie ses technologies. Frederic Bellier (Radium One) «Nous alimentons en nouvelles audiences le tunnel de conversion des marques» Frederic Bellier et Caroline Duret Radium One Radium One, une solution d’achat media en RTB a été fondée en 2008 par Gurbaksh Chahal un sérial entrepreneur au parcours passionnant raconté dans The Dream: fondateur à 16 ans de Clickagents revendu à Value click en 2000 puis de Blue Lithium revendu à Yahoo pour 300 millions de dollars en 2007.
Frederic Bellier, ex Directeur commercial et Marketing de Daily Motion aujourd’hui à la tête du bureau Parisien de 12 personnes de RadiumOne nous en dit plus la spécificité de son offre. Viuz : Quelle est la spécificité de l’offre de Radium One ? Frederic Bellier : le projet est positionné depuis 2009 sur les deux leviers du marketing digital à fort potentiel pour les marques : L’Adex RTB et le Social Media. Radium One, est une plateforme de technologies publicitaires, plus de la moitié des personnes est en R&D, soit un peu plus de 100 ingénieurs Américains, Français, Russes, Indiens. Viuz : Quel est le profil de vos clients ? 13 Social Media Software Tools for Marketing Your Company or Clients - YouMoz. Several weeks ago I noticed my agency was spending way too much time on our clients' social media marketing campaigns and not enough time on the rest of inbound marketing channels.
So we decided to do some research on social media software that would help us improve our workflow. Along the way, we discovered software that is worth mentioning to the Moz community. The objective of this blog post is to provide a list of social software that can help you run your social marketing campaigns better. Some of the software is FREE (my favorite four letter word) while others are expensive. We highly recommend going through all 13 tools to find what is best for your current situation. Many of the companies mentioned below have videos demonstrations. The first five are social media marketing suites (like a CRM). You can think of HootSuite as a Social Media Management Dashboard. Use this if: You are marketing Facebook Pages, Twitter, Google+ Pages, or LinkedIn. Cost: Free, $10/mo for Pro Cost: Free. 22 Social Media Marketing Management Software & Services Reviewed.
With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement. At some point we’ll do more with individual reviews, but in the meantime, here is a list of 22 different social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web: Shoutlet – Manages social media marketing communications with one platform for building, engaging and measuring social media.
24 Must-Have Social Media Marketing Tools. Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you! #1: Unlock to Share Plugin My favorite social marketing tool of all time is the unlock to share plugin. What is it? Make your site go viral by requiring the user to share your link to unlock content. Why is this so valuable? In my most recent experiment, I had 452 people land on a page where they had access to royalty-free music they could use in their videos.
These unlock to share plugins are everywhere. James Wedmore, co-founder of Video Traffic Academy and founder of Video Sales Magic and Video Copy Pro. #2: SlideShare This isn’t a “new” tool, but I’m amazed by the number of marketers who still don’t use SlideShare as a main staple in their social media distribution. . #3: Commun.it #4: YouTube’s Audience Retention Report. Dimensions & Metrics Reference - Google Analytics. Dimension and metrics - Analytics Help. Understand the building blocks of your reports. Overview Every report in Analytics is made up of dimensions and metrics. Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, "Paris" or "New York", from which a session originates. The dimension Page indicates the URL of a page that is viewed. Metrics are quantitative measurements. The tables in most Analytics reports organize dimension values into rows, and metrics into columns.
In most Analytics reports, you can change the dimension and/or add a secondary dimension. Valid dimension-metric combinations Not every metric can be combined with every dimension. For a list of the valid dimension-metric pairs, use the Dimensions and Metrics Reference. How metrics are calculated In Analytics, user metrics are calculated in two basic ways: As overview totals where the metric is displayed as a summary statistic for your entire site, such as bounce rate or total pageviews. Attribution models.