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In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice to protect both IBM bloggers and IBM. In 2008 and again in 2010 IBM turned to employees to re-examine our guidelines in light of ever-evolving technologies and online social tools to ensure they remain current to the needs of employees and the company.
Revised March 2011
Web Publishing Branch Policy Number: PCY10/061 Approved: December 2012 Next Review: December 2014 This work is licensed under a Creative Commons Attribution 3.0 Australia licence
Purpose The purpose of this document is to provide a set of simple guiding principles for engaging in communications via social media channels.