iPads, Print-on-Demand Slowly Transform Magazines in 2010. This revolution is going to take its time. It’s been a year of high expectations but little fulfillment for those who thought 2010 might forever change the way we read magazines. We’ve seen that disappointing uses of new tools, limited audience interest, and small initial financial returns are going to result in a gradual shift, not a sudden transformation. The iPad certainly hasn’t made print magazines extinct, and in fact some of the early iPad efforts may even have discouraged readers a bit. Other developments in the magazine world — such as the Cooks Source incident and the growing power of social media — also suggest still more challenges and opportunities in the year to come. The Challenges of Innovation for the iPad The number of print magazines stayed steady in 2010, with 193 launches and 176 closures — a great improvement over 2009’s remarkable 596 casualties, as reported by Folio.
The home page of the Project magazine app allows users to select which edition to purchase Related. The Future of Content - Part 1 | Defining New Media. Podcast: Play in new window | Download (Duration: 15:08 — 13.9MB) What is the future of content? What is the future of media? To market and connect with your audience today but in the future I believe understanding content/media will enable you to successfully transition in this new era we find ourselves in. Today we start a multi-part series on The Future of Content. In a way we could also name this The Future of Media as the first things we tackle are information, the definition of media, and the definition of content.
Information. Media. Content. A blog post? We have to rethink and redefine in our minds what we consider media and content. Your customer lives in a multi-tethered asynchronous relationship with media. Which means… they do other stuff while they watch TV. The Future of Content - Part 2 - Aggregation and Curation | Defining New Media. Podcast: Play in new window | Download (Duration: 21:24 — 19.6MB) In part 2 of the future of content we cover why content is not king, aggregation, and curation. In part 1 we covered what is content, why we need to rethink the definition of media, and the publishing world we live in today.
So why is content not king? Content is not king because it is not scarce. Media/content is made and consumed just about everywhere. From your cell phone, tablets, computers, and even cameras. The publishing revolution is upon us. There are only 24 hours in a day. We also talk about the aggregation economy. We then move onto curation. Then we compare aggregation to curation. Aggregation - Just brings stuff together. That’s alot to cover for one show and we could have easily made this a whole week of shows. How To Create a Content Strategy - Part 4 - Personas, Needs, and Empathy Map | Defining New Media. Podcast: Play in new window | Download (Duration: 17:45 — 16.3MB) Part 4 on our series on the Future of Content. Today we cover how to create content; personas, content needs, and the empathy map.
If you missed the previous entries in this series check them out at part 1, part 2, and part 3. Today we talk about planning out your content strategy. From a high level there are a few things that your content should contain. These are: Useful - your content should be useful to the target audienceUsable - great content shows your product or service in action (even in subtle ways)Quality - Great content should be of good quality but keep in mind context defines the quality.Entertaining - With 255 million websites out there (as of Dec 2010) it’s important that you stand out. More on these 5 pillars of content in the show so you will definitely want to listen below. Moving on we cover creating personas for your target market or your target audience. What do they think and feel? The Future of Content - Part 3 - The Role of Content | Defining New Media. Podcast: Play in new window | Download (Duration: 15:48 — 14.5MB) Here we are in part 3 of the Future of Content.
If you just landed here catch Part 1 and Part 2. Today we talk about the role of content in your marketing strategy. We also reset a bit and cover the why. Thank you to everybody who emailed and mentioned that I didn’t spend enough time in this area! So we stepped back a bit and covered that in this show. From there we move onto the role of content which is… To drive sales and create leads. In a way content marketing can be seen like branding where we talk about mindshare. But it gets deeper… you also want to enable your target audience to share and to take ownership. The real-time curation wars (exclusive first look at Curated.by) Back in March I wrote a post about the seven needs of real-time curators. Over the next week or so no less than three companies are shipping services that will fulfill that dream with tools that comply with all seven needs.
What are they? 1. Curated.by. (My Techcrunch Disrupt tweets on Curated.by is here). 2. Storify. (My Techcrunch Disrupt Storify bundle). First, I recorded an audio post about what is real time curation and what problem does it solve? Second, I recorded a video last week with Curated.by’s founder, Bastian Lehmann. Based on my first playing with these tools it is clear that Curated.by and Storify are in the lead. Also, most, if not all, of these are embed-able in blog posts, so they are designed for the modern web and they seem to understand how to distribute themselves back into Twitter and Facebook. Curated.by: Storify: KeepStream: Bag the Web:
Why Content Curation Is Here to Stay. Magazine-Style Scoop.it Just Might Be the Perfect Curation Tool for Teachers. Finding educational resources on the web can be a time-consuming job. Once you find the resource, it must be categorized in some way. Bookmarking is one solution but lately there has been a surge of curation tools. I have written about Storify for Educators and Curated.by as possible curation tools for teachers.
I liked the fact that you could embed Storify right into your blog/website. But not everyone has a blog and the embed feature is not mush use to them. For those teachers, a direct link to resources is all they really need. Storify provides that as well but I am a visual guy–the more visually appealing, the better in my opinion. That’s where Scoop.it comes into play. Scoop.it Unfortunately, Scoop.it is in private beta so you have to apply for an invite. In early February I will be co-presenting with Kelly Kronfeld and Gigi Wheeler about using Google Sites as a collaboration tool for teachers and students. Scoop.it will crawl the web and make suggestions or you can add your own.
Why Content Curation Is Here to Stay. Steve Rosenbaum is the CEO of Magnify.net, a video Curation and Publishing platform. Rosenbaum is a blogger, video maker and documentarian. You can follow him on Twitter @magnify and read more about Curation at CurationNation.org. For website content publishers and content creators, there's a debate raging as to the rights and wrongs of curation. While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation — human filtering and organizing — has created what I'm dubbing, "The Great Creationism Debate.
" The debate pits creators against curators, asking big questions about the rules and ethical questions around content aggregation. In trying to understand the issue and the new emerging rules, I reached out to some of the experts who are weighing in on how curation could help creators and web users have a better online experience. The Issues at Hand Who are curators? Where We Stand Now. Real-Time News Curation - The Complete Guide Part 6: The Tools Universe. Real-Time News Curation: Part 6 - The Tools and Technologies In this part of the guide you will find: 1. A Brief History of News Curation Tools 2. The 15 Basic Traits of a News / Content Curation System 3. The Universe of News and Content Curation Tools 4. 5. "I've spent a good deal of time searching for a word other than "Curation" in part because of the connection to museums (which I feared sounded elitist and historic). 1) A Brief History of News Curation Tools The first news curation tools that I am aware of came out in late 2004 - early 2005, reflecting from the very beginning a growing need for both small publishers as well as for medium and large content publishers to be able to aggregate, filter and manually re-order and select the specific content items to be published in a news channel.
With both tools the hard part is knowing "how to do" things. The new content curation tools 2) The 15 Basic Traits of a News / Content Curation System a. gather, aggregate, b. filter and 1. 2. 3. 4. 5. About Search And Content Curation. Initially when people used Google to search for topics and enhance their knowledge about a certain topic it gave them a feeling of having the world in their hands and the fact that any information needed was just a click away surely gave a feeling of power and control.
Want to know about anything – Just Google It. The whole activity of search gave immense satisfaction and the discussions among peer groups gave an aura of superiority, especially, if you had shortlisted , relevant and important content which others were unable to find on Google. But all the search activity does involve time and once the newness should I say or the glamour and curiosity behind any activity fades away the law of ‘Diminishing Marginal Utility’ starts becoming applicable and you start thinking and working out options of getting a ready list of relevant content links available to you instantly. That is exactly what the next big evolution of the web is about ‘Content Curation’. Relevant Links: Decker Marketing » What’s Here? Announcing Mass Relevance!
For the last couple years I’ve thought a lot about where user generated and social content are going. It’s valuable, but growing exponentially, more of it is real-time, and there’s a difficult-to-manage fragmention of customer experiences. I’m excited to announce a company my co-founders and I have formed to go after a big market problem. Today we announced the launch and funding of my new company, Mass Relevance, co-founded with Brian Dainton and Eric Falcao. You can see early coverage at the Statesman, AustinStartup (more full story here) and TechCrunch. I foreshadowed this announcement with a market thesis post I just wrote, and the point that there’s a big content gap in the market.
Chloe Sladden on how Twitter and TV work well together Also, there was a serendipitously-timed cover story in Fast Company on Twitter and TV that is at the bullseye of what Mass Relevance is doing, specifically serving entertainment and media. We will have our website up soon, with a Mass Relevance blog. Jeffbullas. The web is changing the world as we used to know it. You can see it every day if you take the time. You book your taxi using an iPhone app, you read your news or play a game using an iPad or an iPhone on the train on the way to work and you watch a video from the net and not a rented DVD from the video store down the street.
I personally saw the effect on business on the weekend as I passed our local record store that had announced in its window that it is ceasing to trade next week. These changes cannot be ignored if you want to have a sustainable and growing business into the future. Opening a new video rental store is a business that has a short shelf life.
Businesses that rely only on a bricks and mortar presence only are limiting their commercial options in a digital world. A recent GlobalWebIndex report from Trendstream.net which covered 26 countries, 3 waves of research and 90,000 surveys has revealed three clear trends in the consumer adoption of the internet. 173inShare. Content Curation: Bringing Order to Information Overload. By Christy Barksdale | Posted | 16 Comments | Filed in: Content Marketing Content marketing, the publishing of relevant, link-worthy content, has been all the rage for marketing professionals for several years. A recent survey conducted by content marketing authority Junta42 shows that companies, especially small businesses, are continuing to spend more on content marketing each year because it is more effective than traditional marketing for differentiation in the marketplace.
Leads, sales and client retention are better achieved when companies are resources for their customers and help solve their pain points. Now, the new wave of content marketing has arrived: content curation. What is content curation? Rohit Bhargava defines a content curator as someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. The content curation debate Curation: The purists vs. the realists Social sharing: Aggregation vs. curation Curated searching.