Get flash to fully experience Pearltrees
Click here to read all the year-end roundups This revolution is going to take its time. It's been a year of high expectations but little fulfillment for those who thought 2010 might forever change the way we read magazines. We've seen that disappointing uses of new tools, limited audience interest, and small initial financial returns are going to result in a gradual shift, not a sudden transformation. The iPad certainly hasn't made print magazines extinct, and in fact some of the early iPad efforts may even have discouraged readers a bit. Other developments in the magazine world -- such as the Cooks Source incident and the growing power of social media -- also suggest still more challenges and opportunities in the year to come.
The Future of Content – Part 1 Podcast: Play in new window | Download (Duration: 15:08 — 13.9MB) What is the future of content? What is the future of media? To market and connect with your audience today but in the future I believe understanding content/media will enable you to successfully transition in this new era we find ourselves in.
The Future of Content – Part 2 – Aggregation and Curation Podcast: Play in new window | Download (Duration: 21:24 — 19.6MB) In part 2 of the future of content we cover why content is not king, aggregation, and curation. In part 1 we covered what is content, why we need to rethink the definition of media, and the publishing world we live in today. So why is content not king? Content is not king because it is not scarce.
How To Create a Content Strategy – Part 4 – Personas, Needs, and Empathy Map Podcast: Play in new window | Download (Duration: 17:45 — 16.3MB) Part 4 on our series on the Future of Content. Today we cover how to create content; personas, content needs, and the empathy map. If you missed the previous entries in this series check them out at part 1 , part 2 , and part 3 . Today we talk about planning out your content strategy.
The Future of Content – Part 3 – The Role of Content Podcast: Play in new window | Download (Duration: 15:48 — 14.5MB) Here we are in part 3 of the Future of Content. If you just landed here catch Part 1 and Part 2 . Today we talk about the role of content in your marketing strategy. We also reset a bit and cover the why.
Back in March I wrote a post about the seven needs of real-time curators . Over the next week or so no less than three companies are shipping services that will fulfill that dream with tools that comply with all seven needs. What are they? 1. Curated.by . ( My Techcrunch Disrupt tweets on Curated.by is here ). 2. Storify . ( My Techcrunch Disrupt Storify bundle ).
Finding educational resources on the web can be a time-consuming job. Once you find the resource, it must be categorized in some way . Bookmarking is one solution but lately there has been a surge of curation tools. I have written about Storify for Educators and Curated.by as possible curation tools for teachers. I liked the fact that you could embed Storify right into your blog/website. But not everyone has a blog and the embed feature is not mush use to them.
Steve Rosenbaum is the CEO of Magnify.net , a video Curation and Publishing platform. Rosenbaum is a blogger, video maker and documentarian. You can follow him on Twitter @magnify and read more about Curation at CurationNation.org .
Real-Time News Curation: Part 6 - The Tools and Technologies In this part of the guide you will find: 1. A Brief History of News Curation Tools 2. The 15 Basic Traits of a News / Content Curation System
Initially when people used Google to search for topics and enhance their knowledge about a certain topic it gave them a feeling of having the world in their hands and the fact that any information needed was just a click away surely gave a feeling of power and control. Want to know about anything – Just Google It. The whole activity of search gave immense satisfaction and the discussions among peer groups gave an aura of superiority, especially, if you had shortlisted , relevant and important content which others were unable to find on Google. But all the search activity does involve time and once the newness should I say or the glamour and curiosity behind any activity fades away the law of ‘ Diminishing Marginal Utility ’ starts becoming applicable and you start thinking and working out options of getting a ready list of relevant content links available to you instantly.
For the last couple years I’ve thought a lot about where user generated and social content are going. It’s valuable, but growing exponentially, more of it is real-time, and there’s a difficult-to-manage fragmention of customer experiences. I’m excited to announce a company my co-founders and I have formed to go after a big market problem. Today we announced the launch and funding of my new company, Mass Relevance , co-founded with Brian Dainton and Eric Falcao.
The web is changing the world as we used to know it. You can see it every day if you take the time. You book your taxi using an iPhone app, you read your news or play a game using an iPad or an iPhone on the train on the way to work and you watch a video from the net and not a rented DVD from the video store down the street. I personally saw the effect on business on the weekend as I passed our local record store that had announced in its window that it is ceasing to trade next week. These changes cannot be ignored if you want to have a sustainable and growing business into the future.
By Christy Barksdale | Posted | 16 Comments | Filed in: Content Marketing Content marketing , the publishing of relevant, link-worthy content, has been all the rage for marketing professionals for several years. A recent survey conducted by content marketing authority Junta42 shows that companies, especially small businesses, are continuing to spend more on content marketing each year because it is more effective than traditional marketing for differentiation in the marketplace.