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Notes are a great tool in your Social Media and Facebook marketing arsenal. They are easy to use, especially now with the new Facebook note editor. However, for whatever reason, in all their wisdom, Facebook didn’t add the hyperlink tool to the editor’s tool bar.
Not using Facebook for business yet? Wondering where to start? Already on Facebook, but not sure if you’ve done everything right? Well look no further. Bookmark this article.
Currently brands have a choice of defaulting their Facebook wall to display posts from the brand, from users or a mix. These all follow the "most recent first" business logic. The net result is that user posts are often a chaotic mix of mostly irrelevant content with a few gems mixed in.
Coming into the New Year, we saw lots of reports that small business owners would be upping their social media spend in 2011 . Reports suggested perhaps the “experimentation” days of social media were over and that businesses were beginning to treat it like a real marketing channel, with dedicated resources. To give us some insight into how small businesses are using the medium and where they’re finding success, eMarketer recently highlighted an Adology survey of 752 SMBs that showed which sites were working best and what businesses were getting out of them. What social media sites were voted very or somewhat beneficial to SMBs? Turns out it’s all the usual suspects:
The 2.8+ million followers of the Mark Zuckerberg page on Facebook saw an unusual update hit their walls yesterday from the firm's founder and CEO. Mark Zuckerberg's fan page on Facebook briefly featured a post, complete with misspellings, indicating he would consider a whole new revenue model for the social media titan: If facebook needs money, instead of going to the banks, why doesn’t Facebook let its users invest in Facebook in a social way? Why not transform Facebook into a ‘social business’ the way Nobel Price winner Muhammad Yunus described it? Short lived post on the Zuckerberg fan page, 1/25/2010.
Soon, Facebook Page admins might not have to choose between muting their community by only showing their own posts, and displaying a wall full of inane, off-topic, or offensive user content. Facebook’s User Operations team told SocialVoice “The ‘Top Posts’ filter is part of a structured test on several Pages to allow admins to surface the most engaging user-contributed Wall posts.” A rollout of the filter would reduce the need for Pages to employ community managers or use Page moderation tools, and would improve the Page browsing experience. Like the news feed’s default Top News filter, Top Posts gives posts with Likes and comments more prominence, allowing a Page’s own community to influence what user content visitors to a Page see first. Posts that aren’t necessarily favorable for the Page but that receive Likes and comments could also be surfaced.
I asked people to point out the most compelling Facebook fan pages they knew about. I was asking because I am interested in making something actually happen on Facebook. My efforts to market within Facebook haven’t gone especially well. I can move a lot of people around other parts of the web quite well.