Facebook 101 Business Guide. Not using Facebook for business yet? Wondering where to start? Already on Facebook, but not sure if you’ve done everything right? Well look no further. Bookmark this article. It will be your comprehensive guide to using Facebook. By the way, you’re not alone. This post is designed to help you understand what Facebook can do for your business and lead you through a step-by-step process for getting started on building a compelling presence and optimizing your Facebook marketing.
STEP 1: Review Your Profile Most likely, you already have a personal profile. Next, choose your approach for using your personal profile. My recommendation is to use your profile for a mix of both personal connecting and professional networking. I’ll cover Friend Lists and privacy settings in a moment. Go to the Edit Profile section of your profile to edit each of these areas: You can get to the Edit Profile area by first clicking the Info tab, then the edit pencil in the top-right corner. Hide Your Year of Birth. Enterprise Startup Spotlight: Buddy Media | Social Business Trends. The Facebook Wall Gets More Relevant (for Brands) Currently brands have a choice of defaulting their Facebook wall to display posts from the brand, from users or a mix.
These all follow the "most recent first" business logic. The net result is that user posts are often a chaotic mix of mostly irrelevant content with a few gems mixed in. The chaos is so severe that many brands spend loads of effort on moderation or, conversely, don't seem to really care what folks post as they know if will be pushed down quickly by time. Facebook is testing a new feature that would allow admins to feature more relevant posts higher on the page (for an extended period of time?).
"Like the news feed’s default Top News filter, Top Posts gives posts with Likes and comments more prominence, allowing a Page’s own community to influence what user content visitors to a Page see first. In general, this is likely a good thing for brands. Of course, there is another effect. Which Social Media Sites Are Most Beneficial? Coming into the New Year, we saw lots of reports that small business owners would be upping their social media spend in 2011. Reports suggested perhaps the “experimentation” days of social media were over and that businesses were beginning to treat it like a real marketing channel, with dedicated resources.
To give us some insight into how small businesses are using the medium and where they’re finding success, eMarketer recently highlighted an Adology survey of 752 SMBs that showed which sites were working best and what businesses were getting out of them. What social media sites were voted very or somewhat beneficial to SMBs?
Turns out it’s all the usual suspects: While it’s no surprise to see Facebook and Twitter taking top prizes with 55 percent and 32 percent, respectively, I was surprised to see YouTube beat out the more SMB-friendly Yelp, which came in below even MySpace and Groupon. But knowing what sites SMBs find most beneficial is only half the story. Social media marketing's shot in arm | Opinion. Zuckerberg says it's time for Facebook to become a "Social Business" The 2.8+ million followers of the Mark Zuckerberg page on Facebook saw an unusual update hit their walls yesterday from the firm's founder and CEO.
Mark Zuckerberg's fan page on Facebook briefly featured a post, complete with misspellings, indicating he would consider a whole new revenue model for the social media titan: If facebook needs money, instead of going to the banks, why doesn’t Facebook let its users invest in Facebook in a social way? Why not transform Facebook into a ‘social business’ the way Nobel Price winner Muhammad Yunus described it? Short lived post on the Zuckerberg fan page, 1/25/2010. The shortened link pointed to the Wikipedia entry for "Social Business". In a social business, the objective is to address some social cause as the firm's reason for existence. With Yunus that business is Grameen Bank, a bank that provides small loans to poor people without requiring collateral. Top Posts Filter Surfaces the Best User Content on Facebook Page Walls.
Soon, Facebook Page admins might not have to choose between muting their community by only showing their own posts, and displaying a wall full of inane, off-topic, or offensive user content. Facebook’s User Operations team told SocialVoice “The ‘Top Posts’ filter is part of a structured test on several Pages to allow admins to surface the most engaging user-contributed Wall posts.” A rollout of the filter would reduce the need for Pages to employ community managers or use Page moderation tools, and would improve the Page browsing experience. Like the news feed’s default Top News filter, Top Posts gives posts with Likes and comments more prominence, allowing a Page’s own community to influence what user content visitors to a Page see first.
Posts that aren’t necessarily favorable for the Page but that receive Likes and comments could also be surfaced. The costs of these employees and tools prohibit smaller brands and non-business Pages from using a community wall. Compelling Facebook Fan Pages. I asked people to point out the most compelling Facebook fan pages they knew about. I was asking because I am interested in making something actually happen on Facebook. My efforts to market within Facebook haven’t gone especially well. I can move a lot of people around other parts of the web quite well. But inside Facebook? Where there are TONS of people? Debt Wise Debt Wise Social Rank Social Rank Living in Pleasanton Living in Pleasanton Diesel Diesel The Pampered Chef The Pampered Chef Bigelow Tea Bigelow Tea Lake Nona Pools Lake Nona Pools Prolific Living Prolific Living, but the part I like is a bit further down: She has an email marketing signup embedded in there. So What’s Compelling? We respond to the graphics and prettiness of well-crafted FBML (FaceBook Markup Language).
Still On the Fence I’m still on the fence. But what about you? ChrisBrogan.com runs on the Genesis Framework The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress.