Nancy Brown is the Business Guru at All About Business Company. Facebook's next big media move: Comments. Facebook is planning to launch a third-party commenting system in a matter of weeks, according to multiple sources familiar with the new product.
This new technology could see Facebook as the engine behind the comments system on many high-profile blogs and other digital publications very soon. The company is actively seeking major media companies and blogs to partner with it for its launch, part of a bigger media industry move spearheaded in part by the recent hires of Nick Grudin and Andy Mitchell, media business development executives with respective track records at Newsweek and The Daily Beast. Representatives from Facebook were not immediately available for comment. Facebook, of course, is already very present in blog comments.
Currently, a digital publishing outlet--say, a blog or a newspaper's Web site--can integrate Facebook's developer API and allow users to "connect" to their Facebook accounts, or can build in "Social Comments" in a widget of related messages. Known Issues on Facebook. Mødre har fått øynene opp for Facebook. Context Optional. The Adobe USA site has been optimized for users within the United States.
If you live outside the U.S., we recommend that you visit your local site for the most relevant information, including pricing, promotions, and local events. United States Canada - English Your country selection will be remembered for future visits. You can change this selection at any time using the country selector at the bottom of the page. Le site web américain d'Adobe a été optimisé pour les utilisateurs résidant aux États-Unis. Canada - Français Le pays choisi sera enregistré pour vos prochaines visites. View complete list of countries › HOW TO: Create a Facebook Engagement Policy.
As Facebook has become a primary customer interaction point for businesses, many companies have established formal policies for how community managers and employees should engage with fans.
These engagement policies run the gamut from a brief checklist of best practices to a multi-page legal document with detailed instructions on how to handle issues. Since every company's goals, style and tone are different, it's important to develop policies that fit your business. Here are six steps to get you started. Categorize Posts The first step in creating engagement guidelines is to categorize the different types of posts you're likely to see on your page. Ben Foster, VP - Digital Strategist at PR agency Ketchum, recommends going a step further and creating a detailed decision tree for posts. Establish Acceptable Response Times Your response times should also be driven by the type of post you're responding to, with complaints and questions taking priority over praise and general conversation. Facebook Curation - Social Media Informer.
Facebook’s Secret Sauce: Content Creation, Curation Pays Off. The big news this morning comes from emarketer (via Ad Age) and gives us an emerging portrait of Facebook that suggests it has found a place in the digisphere that will allow it to compete favorably with Google (GOOG) as time goes on.
As Facebook continues to build its cash war chest through the Goldman Sachs (GS) private auction of shares, it has started to see Google-like growth coming to it from the very audience that helped propel Google into its dominant position over the past few years: The small business advertiser. But even more important than the similarities between the two companies are the differences. While Google has served the small business advertiser well over the past few years, it has recently concentrated even more on building the kind of tools that more sophisticated and larger advertisers can use to target large-scale advertising buys on its networks.
And Google offers a targeted advertising buy based on automated tracking of keywords. Click to enlarge (34 followers) Exclusive: Webs Acquires Facebook Page Builder Pagemodo. Website creation service provider Webs has acquired Pagemodo, which enables businesses and individuals to create great-looking Facebook Pages, TechCrunch has learned.
The news comes a couple of months after Webs added another relevant app, lightweight CRM tool ContactMe, to its suite of solutions designed to help small businesses develop an online presence across Web, social and mobile platforms. Pagemodo enables small business owners to design their own custom Facebook pages using its Pagebuilder product, free of charge. The products fits into Webs’ existing suite of products nicely – the company has long provided small business owners with tools to build and manage their own websites. Pagemodo was founded by two Danish entrepreneurs, Thomas Kjeldgaard and Jakob Lykkegaard. To date, over 60,000 small businesses have signed up with Pagemodo and have published over 100,000 custom Facebook pages. Power Tools for Facebook.