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Will the new public relations please stand up? Hello, social PR! In a time of social media evolution and revolution, public relations professionals have a unique opportunity to reinvent themselves to ultimately deliver better results. The strategy: using social media-flavored PR to influence the search marketing ecosystem. First, let's look at today's journalist, one of the PR professional's primary targets. According to a recent survey by TEKGROUP International:
The internet is filled with endless possibilities when it comes to getting your name, company, brand, logo, or Facebook status out there. For this, we have condensed this realm of thought in the idea of social media. With these many outlets (from blogging to Twitter), some people have hit a wall when it comes to properly marketing themselves (or company) to the ideal audience.
Two years ago, Google acquired Gapminder , the Swedish graphics-display company whose Trendalyzer software specializes in representing data over time . (You may recall the company from this awesome and much-circulated TED talk from 2006.) Since the acquisition, Google has built out the Trendalyzer software to create its Public Data Explorer , a tool that makes large datasets easy to visualize — and, for consumers, to play with.
Insurance Networking News, January 7, 2011 Jeremy Quittner Twitter can help banks reach a wider audience than other channels, but at its heart it is a microblogging tool, not a customer service one — so any bank that aims to use Twitter for customer service must patch its many inadequacies.
It's the end of 2008 and everyone on the Web is hurting due to the economy. But we know that things will get better, because slow-downs eventually bury the old and give birth to new evolutionary ways of doing things. One of these evolutions started quietly in 2008.
Sending email newsletters doesn’t have to be a headache. It can be a delightful experience for both you and your subscribers. Take a tour of our features and see why everyone loves MailChimp. We’ll help you customize your signup form to match your brand, so you can share it on your website and integrate it into your Facebook page.
<img src="/images/landing_main_bg_1.jpg" width="960" height="303" border="0" /> Create your own faceplate in less than 5 minutes! Instantly add your videos, tweets TM , articles, product spotlights & more! IM faceplate is about community.
Experts all have some date when they claim the mobile Web will overtake the PC web — we’re watching that transition now.
by Maria Popova What Gogol, Seth Godin and TED have to do with the fate of the written word. The year has barely begun and already it’s been a tremendously disruptive month for the publishing industry, with a number of noteworthy developments that bespeak a collective blend of optimism, fear and utter confusion about what the future holds for the written word as its purveyors try to make sense — and use — of digital platforms.
In my last post, I expressed my surprise for the sudden explosion of the research-oriented workshops in computer science conferences that are explicitly focused on the concept of crowdsourcing. I should also note though, that there is a parallel explosion of similar micro-crowdsourcing services. Here is a list of services that I have ran into: Some of the companies above are serious, some are new and upcoming, some are copycats, and some are there just to facilitate spamming. This growing list makes it clear that we enter the bubble period. Bubbles are not necessarily negative.
By Arne H. Krumsvik on February 1st, 2011 NONA i samarbeid med BI inviterer til åpen forelesning med professor Robert G. Picard , en av verdens ledende medieøkonomier, på BI tirsdag 8. februar kl. 10.00-12.00, rom C2-060. Business Models and their Use in Media Company Strategy and Development Organisational Origins of Media Industries’ Troubled Responses to New Technologies
We all have personalities, and no one is exactly like another. Our relationships and memories are built on our interaction with other people. Like every person, web designers have unique and intriguing personalities. But even with the clearly obvious level of impact our personality has in our lives and our work, there is still a noticeable lack of individuality in the web designs we see on the web. For example, why do the Chicago Tribune and New York Times have websites with such similar personalities even when these newspapers are unique in their own right? So often, we find ourselves getting caught up in typography, keeping up with the latest design trends, information architecture, content readability and the like that we forget or neglect to consider those who are going to be living through the experiences we’re building.
CEO confidence 30% of US CEOs are 'very confident' of revenue growth in 2013 vs. 41% in 2012. "When people ask me what's going to happen in the next five years, I throw up my hands and say , ‘I have no idea and neither do you.’ How do you cope with that degree of uncertainty?