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Jamie Turner is the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response . He is also the co-author of How to Make Money with Social Media , now available at fine bookstores (and a few not-so-fine bookstores) everywhere. Given the hundreds of social media tools available, and the thousands of different ways to use them in business, you'd think that getting Fortune 500 companies on board would be a complex and daunting task. But it’s not. The truth is, there are only five different ways the Fortune 500 use social media.
Download Whitepaper comScore presents the 2010 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future.
Facebook, the number one ranking social networking destination, is relentless in its march to world domination. The site accounted for 10% of page views in the U.S. in 2010, found comScore's 2010 Digital Year in Review, with around a third of all Internet sessions now registering a visit to the site. Facebook's share of people's time online also increased, rising from 8% in January, 2010, to just over 12% by the end of the year. While the number of users and time spent on Facebook may have increased, that of its nearest rival, MySpace, declined.
Few Things More Important to Teens Than Their Cell Phones New Study: Only 2% of U.S. Teens Willing to Go Without Food for a Day Hundreds of Thousands of American Teens Will Fast in Response To Haiti Quake and Global Food Crisis through World Vision’s 30 Hour Famine -- February 25, 26 Seattle, WA, February 16th, 2011-- According to a new 30 Hour Famine study , conducted online in January by Harris Interactive among more than 500 youth ages 13 to 17 years old, only two percent of American teens say they’d be willing to go without food for 24 hours.
To adapt an oft’ cited line “ Facebook is big. Really big. You just won’t believe how vastly hugely mindboggingly big it is. I mean you may think it’s a long way down the road to the chemist, but that’s just peanuts to Facebook ” (ch. 8). To be precise, 621 743 220 is the current number of users on Facebook, compared to a world population of 6,899,600,000. That means 1 in 11 humans are active on Facebook .
Forbrukerne er meget klar over at de sitter med kontrollen når det gjelder markedsføring i digitale medier. E- mail, Facebook og Twitter gir unike muligheter til markedsføring med fokus på langsiktige relasjoner med forbrukere. Det er en ting å rekruttere forbrukere til å følge en merkevare, men kanskje enda mer vanskelig å holde på dem. Her om kvelden sa jeg opp 5 abonnementer på nyhetsbrev fra ulike merkevarer som egentlig bare fyller opp innboksen.
Nordmenn er flittige brukere av sosiale medier, og flere og flere tar mobilen i bruk når for eksempel Facebook-profilen skal sjekkes, viser en landsdekkende undersøkelse som Infact har utført for mobilselskapet Chess. Seks av ti nordmenn bruker mobilen til å sjekke Facebook eller Twitter, og de unge skiller seg ut som de ivrigste brukerne. I aldersgruppen 18 til 24 år, er hele tre av fire aktive på sosiale medier via mobilen.
In addition, 64% of fans expected to spend more than $500 during the 2010 holiday season, compared to 61% of critics. Sixty-six percent of survey respondents were classified as fans and 34% as critics. SSI Fans Planned More Online Purchases In addition to planning on spending more in general, SSI fans were also more likely to plan more online purchases during the 2010 holiday season than critics.
Popular Today in Business: All Popular Articles This time last year I put branded content on my list of PR trends to watch in 2010. This trend definitely found traction in 2010 – content spend was at 33 percent of marketing budgets, up 11% from 2008.
I’ve been doing a lot of research lately about social shopping trends in the UK. With each new article I read, the conclusion becomes clearer: UK consumers are catching up to their neighbours across the pond when it comes to online shopping. But are UK businesses keeping up?