How the Fortune 500 Use Social Media to Grow Sales and Revenue. Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media, now available at fine bookstores (and a few not-so-fine bookstores) everywhere. Given the hundreds of social media tools available, and the thousands of different ways to use them in business, you'd think that getting Fortune 500 companies on board would be a complex and daunting task.
But it’s not. The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business. These five social approaches, though different in many respects, all have one thing in common: Each of the Fortune 500 use them to generate a profit. In order to make money with social media, you have to set up your campaigns to be measured. 1. Take Toyota as an example. 2. e-Commerce 3. 4. 5. The 2010 U.S. Digital Year in Review. Download Whitepaper comScore presents the 2010 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital landscape to highlight the industry’s leading stories of the year.
How did the rebounding economy influence retail e-commerce, what group-buying and flash sales sites found success in 2010? ComScore: Facebook stretches lead over MySpace. Why f-commerce? 1 in 11 humans are there [infographic. Sosial – med mobilen. Nordmenn er flittige brukere av sosiale medier, og flere og flere tar mobilen i bruk når for eksempel Facebook-profilen skal sjekkes, viser en landsdekkende undersøkelse som Infact har utført for mobilselskapet Chess. Seks av ti nordmenn bruker mobilen til å sjekke Facebook eller Twitter, og de unge skiller seg ut som de ivrigste brukerne.
I aldersgruppen 18 til 24 år, er hele tre av fire aktive på sosiale medier via mobilen. De unge leder an Mobilen har blitt et mer og mer vanlig verktøy for å komme på nett, ifølge markedsdirektør Jarle Alvær i Chess. – Dette ser vi ikke bare på sosiale medier. Ikke bare for menn Østlandsområdet og Midt-Norge har de ivrigste mobilbrukerne på sosiale medier. I Nord-Norge er trenden motsatt – hele seks av ti nordlendinger sier at de aldri besøker sosiale medier på denne måten.
Vestlendingene og sørlendingene er heller ikke veldig ivrige. Når det gjelder kjønn, avslører undersøkelsen liten variasjon. – Dette stemmer godt med våre egne erfaringer. Says Spending on Social Software to Support Sales, Marketing and Customer Service Processes Will Exceed $1 Billion Worldwide By 2013. STAMFORD, Conn., February 8, 2011 View All Press Releases Analysts to Discuss the Future Role of CRM at Gartner Customer Relationship Management Summit 2011, March 14-15, in London and Gartner Customer 360 Summit 2011, March 30-April 1, Los Angeles The customer relations management (CRM) market will enter a three year shake up in 2011, as a number of key trends take hold, according to Gartner, Inc.
Sales, marketing and customer service technologies, projects and implementations will all see rapid changes over the next few years. “Over the next three years, social CRM will continue its exponential rise, software as a service (SaaS) will become routine, salesforce.com will reshuffle the market order, and consultants and system integrators will sell their own CRM software,” said Ed Thompson, vice president and distinguished analyst at Gartner. Gartner recommends that buyers of social CRM should take a three-step approach to enable them to develop a social CRM strategy over the next 12 months:
Social Sign-In Produces Profits. In addition, 64% of fans expected to spend more than $500 during the 2010 holiday season, compared to 61% of critics. Sixty-six percent of survey respondents were classified as fans and 34% as critics. SSI Fans Planned More Online Purchases In addition to planning on spending more in general, SSI fans were also more likely to plan more online purchases during the 2010 holiday season than critics. Thirty-nine percent of fans planned to make more online holiday purchases in 2010 than 2009, compared to 25% of critics. Furthermore, 54% of fans and 49% of critics planned to make more than 50% of their total 2010 holiday purchases online. 3 in 4 Consumers Avoid Creating New Accounts Survey data also shows that 75% of consumers will avoid creating a new user account for an e-commerce site, with 54% leaving the site or not returning, 17% going to a different site if possible, and 4% leaving/avoiding the site.
Other Findings US Leads Global SocNet Usage. Content Marketing – The Competency Gap | B2C Marketing Insider. Popular Today in Business: All Popular Articles This time last year I put branded content on my list of PR trends to watch in 2010. This trend definitely found traction in 2010 – content spend was at 33 percent of marketing budgets, up 11% from 2008. According to the Meltwater Future of Content report content marketing strategies are at the forefront of marketers’ minds as we move into 2011. There is, however, a content competency gap between the recognized value of marketing content and the development of content strategies, says this report. 78 percent of marketers believe content is key to the success of their organizations, but less than half (49 percent) have a content strategy in place. “Create magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less,” says Geoff Ramsay CEO of eMarketer.
That is pretty much a given, but how to do it seems to be elusive. 8 UK social stats, and what they mean for your business « The Bazaarvoice Social Commerce Blog. I’ve been doing a lot of research lately about social shopping trends in the UK. With each new article I read, the conclusion becomes clearer: UK consumers are catching up to their neighbours across the pond when it comes to online shopping. But are UK businesses keeping up? Here are eight stats around social media, online shopping, and social commerce in the UK. 1. As Ofcom reported in their 2010 Communications Market Report, the average UK adult spends two-fifths of their time on computers communicating with others. 2. 1 in 5 UK adults prefers surfing the web to watching television.
The importance of communication is also represented in the shift from traditional, one-way media to conversational media online. 3. As UK adults shift their free-time focus to online activities and communication, it’s no wonder social networking is now their most popular pastime. 4. 74% of UK adults under 35 find some business benefit in their social media use. 5. 7. 8. Tags. The Reality of Social Media Usage in the Enterprise. Infographic: The Evolution of CRM (Social Studies Blog) | Social Business Trends. What Makes Facebook Fan Pages Successful? - eMarketer | Brand & Content Curation.