Social CRM
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Why social CRM is important Ongoing customer engagement drives business success. Social media channels offer a significant opportunity for small businesses to continually engage with their customers and prospects. Simply put, social CRM enables small businesses to keep track of who their customers are, and how best to interact with them, especially the most engaged ones.
If you’ve got profiles on multiple social media networks it can be a bit of a hassle to keep up with everybody and their various updates. Gist gives you the ability to link your address book and your contact list on a number of social media sites together with some email applications (It’s particularly powerful combined with Google Apps and Gmail) and bring it all together into one handy dandy dashboard. Emails, links, attachments, blog posts, news—all relevant data is organized and prioritized by contact. Oh, and there’s an app for iPhone too so your contacts can always be right in the palm of your hand.
Gist- Social CRM — Janet Fouts - Social Media Coach
Social CRM Software Suite - Lithium Social Networking Solutions - Lithium
Harness the scale and speed of the social web through an integrated set of products for monitoring, hosting, and managing social conversations. Transform Facebook fan pages into a vibrant community where passionate customers gather to answer questions, share ideas, and write product reviews. Analyze and join the conversation about your brand taking place on Facebook, Twitter, YouTube, Lithium Communities, and millions of sites across the social web.Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Over the last six months, I’ve been working closely with Ray Wang who is well known in the CRM space as an expert. Coupled with my focus on social technologies we did a deep dive on how our worlds are colliding into the trend to Social CRM. In our opening webinar when we announced our joining of the firm, we made it clear we’re looking at the holistic business, across multiple business departments –not silos or roles. Companies are unable to scale to keep up with the social phenomenon