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By EMILY STEEL
Facebook, as expected , launched at its f8 conference in San Francisco today its master plan to make the rest of the web social. CEO Mark Zuckerberg and the social networking company’s director of product, Bret Taylor, laid out three major initiatives to that effect.
Now that social is becoming the new norm , the next big battle for companies will be personalization.
With the holidays approaching, we’re entering that time of year when desperate people grab things like ties, inappropriate books and goofy toys in a pathetic attempt to bring joy to their friends and loved ones.
Today Gravity is unveiling its plans to be an information filtering service. The idea is to combine social and semantic understanding of users to identify content they are likely to be interested in. The Santa Monica, Calif.-based company is demoing this idea as a personalized newspaper app called The Orbit (to be released soon). The Orbit takes a user’s Twitter account and computes the topics a person is interested in and the network she is connected to. For any one Web page, Gravity might look at how recent it is, how popular it is, how relevant it is to a person’s interest and how many of that person’s friends have shared it.
Two weeks ago, I wrote about the increasing attention crisis facing many of us as we work to find relevant and beneficial content from the many different sources that are challenging us for our time and energy. The gist?
Taming Twitter’s stream of endless data can be daunting, especially as you follow more people. But startup My6sense is bringing some order to the chaos with a new Chrome browser extension that prioritizes a user’s Twitter stream, making it relevant to a user’s tastes and interests. The new feature, available Wednesday , builds off My6sense’s mobile applications, which take in a variety of social and RSS streams and personalizes it for mobile users. The new Twitter feature takes some of the same learnings but applies it just to Twitter. After enabling My6sense, a prioritized view of the stream appears in a new tab to the right on Twitter.com.