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Kirkus Releases Discovery Engine For Children’s Book Apps - eBookNewser
Kirkus Reviews has created a discovery engine specifically for children’s book apps. It will launch in early March. The engine will be available online, but was specifically developed for the iPad, which will make it easier for readers to purchase apps directly from Kirkus’ engine.Publications Content Curation: A Path to Pharma Social Media Success? 02/09/2011
"Content is king." "It's all about the content." "All good social media efforts start and stop with good content."
HOW TO: Curate Content For Your Brand | Stephanie Schwab: Socialologist
Content curation is such a hot topic these days – I included it in my Five Social Media Trends for 2011 and many others did too. It’s in every single conversation I have with new clients, and it seems to take up a lot of headspace for current clients as well. And I find myself trading curation tools, techniques and ideas with my social media colleagues all the time. So as a followup to my earlier post on the topic, which was primarily focused on content curation for Twitter , here is my latest thinking on how brands can curate content to enhance their social media streams, broaden their reach, and generate community engagement. It’s important to note that while I primarily refer to Twitter here, I’m interested in and often recommend content curation across multiple social platforms.
Kristine Lowe: Are newspapers content farms?
With all the hullabaloo over content farms, Google, and whether Huffington Post really is a content farm , as of late, two contrary perspectives struck me last week. First, I attended Robert Picard's talk on media business models, as mentioned here . What I didn't mention was some points he also raised the last time I heard him on this issue: "Media is also in trouble today because they produce very little original content, most of what they publish is just edited content from the wire services. Most newspapers only produce about 20 per cent of their content themseleves. The rest stems from photo- or wire agencies or is copied from other newspapers," he said.
Are newspapers content farms?
Posted by Graeme in Internet , Media at 2:37 pm on Wednesday, 9 February 2011 I disagreed with a recent blog post by Alan Patrick which described the Huffington Post as a content farm. I do not think that the alleged lack of original content at the Huffpo is any worse than at many newspapers: so I concluded that it is not a content farm.Why HuffPo had to sell now - broadstuff
Following on from our previous article about the Huffington Post valuation and why, to believe it, you had to believe "6 impossible things before breakfast" I thought it might interest a few people if we went into what those impossible things are. In essence, from the previous article, you have to believe some totally amazing growth statistics for HuffPo to believe it is worth the money paid for it. These are unlikely as: (i) The model says you need to grow at c 50% PA to break even on a 10% (ie low) cost of capital, and that was assuming a very generous Year 1 post merger $100m turnover and 20% margin. That growth is not impossible (cf Facebook) but it is unlikely - it means 5-fold growth in 5 years - because: (2) As the amount of content farm pages rises (rapidly), the amount of Adspend going online also rises, but at a slower rate so Ad rates per page decline - putting pressure on eyeball acquisition, but
Kristine Lowe: The Media industry: stuck in a rut of daily chaos
What if it's that endless routine of trying to create some sort of order out chaos, minute by minute, day by day, that's to blame for the media's challenges in coping with change? I've been listening to Robert Picard , currently director of research at the Reuters Institute, again. He was in Oslo today giving a talk on Business Models and why the media is having a hard time grappling with change.
I recently returned from spending a couple of hours with IABC ’s staff talking about content curation as a new skill and responsibility of communications professionals. I tweeted that I was headed to San Francisco for the lunchtime meeting, prompting a reply from Web consultant Ramsey Mosen asking my view of the ideal balance between curated and original content. It’ll come as no surprise to regular readers that I replied, “It depends,” which is both accurate and a cop-out. On what does it depend?
Original vs. curated content: What’s the right balance? | Articles
From Innovation to Revolution | Foreign Affairs
Essay Discussion of the political impact of social media has focused on the power of mass protests to topple governments. In fact, social media's real potential lies in supporting civil society and the public sphere -- which will produce change over years and decades, not weeks or months. Social media is a tool of revolution, not a revolution itself.
Are Likes Poised to Replace Links as the Web's Primary Signal? - Steve Rubel
The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips.Let’s turn the discussion on its head. Let’s say that the real value in this equation is not content and information — both of which are now quickly commodified — but links, which are the new currency of media. Links can be exploited and monetized; get links and you can grab audience and show ads and make money. Content is becoming a cost burden, what you have to have to get the links, but in and of itself, content can’t draw value without an audience, without links. So now let’s turn this fight on its head.
The link economy v. the content economy « BuzzMachine
tp://www.b2binbound.com/blog/bid/48179/Why-Content-Curation-Could-be-the-Best-Marketing-Idea-in-2011
HubPages: A Different Kind Of Content Farm - Empowering Writers - SVW
The second largest privately held web site next to the Huffington Post is San Francisco based HubPages where "Hubbers" publish articles on a wide variety of topics and get paid through Google AdSense. Some of the more popular Hubbers can earn more than a thousand dollars a month and they own their own content -- a different model from Demand Media, which commissions articles from more than 17,000 writers. I recently met with HubPages' CEO Paul Edmondson.Influential Marketing Blog: Why The Future Of Travel & Destination Marketing Is All About Curation
Life is good for the traveller who knows where they are going. There are dozens of great and useful sites online where you can see everything from reviews of hotels to side by side comparisons of airfares from one destination to another. Planning a trip to San Francisco was never so easy ... but what if you haven't answered the first and most important question of where you want to go? All of a sudden, life is a lot more difficult. Finding out about destinations is a labrynth of government sponsored tourism sites, linkbaiting sites promising information about a destination but only delivering a long list of pay-per-click links, and individual attractions within a destination. For a traveler still trying to decide where to go, life isn't so simple ... but curation can help.Digitale mirakler i London « Edda Sandkasse
The Guardians digitale stjernereporter Jemima Kiss (til høyre) diskuterer ideer med Joanna Geary, community-redaktør i The Times. En av utviklerne følger interessert med. Foto: designjuju (CC-lisens via Flickr) Edda Media var i helgen representert på The Guardians store SXSW-datahack i London .Is the future all about personalization? As Mashable reported , The Washington Post announced it is to launch Trove , an aggregator news site which enables users to get personalized news streams based on their personal choice and interests. The site is currently in private beta and is expected to be launched in March, the article said.