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Developing IBM’s largest Twitter profile: grassroots marketing the @developerWorks way « CagedEther: Corporate blogging news, statistics and social media tidbitsI recently had the opportunity to catch up with Frank Carlos, a grassroots marketing expert on the IBM developerWorks team. Among his many accomplishments has been the development of the @developerWorks Twitter profile which has amassed a princely 33,000 followers. In my mind, this makes Frank something close to the Ashton Kutcher of the B2B tech world. So, how did he do it? A few lessons came out of the conversation with Frank. Curation is the key
We're excited to announce today the beta launch of a new social layer we call Mashable Follow . This project is the start of a significant shift for Mashable in 2011, as we evolve from being a purely editor-driven news site to becoming a true news community that seeks to engage our readers in the news process. Beyond personalization, we believe that curation is the next great wave in news, and empowering our community to choose the news of the day is the ultimate aim of the Follow project. The Engagement Era If you're a Mashable reader, chances are you're already among the most engaged news consumers on the web:
There’s an obvious catch-22 in social media marketing. In order to grow your audience, you need good content. Good content takes time – to research, write, and promote. But, without an audience, you can’t justify spending the time. You’re trapped. That is, unless you can short the circuit, and get great content without spending tons of time .
Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something | Jamie BecklandSeth Godin has an interesting post about the rise of “drive by culture” . He argues that the dramatic rise in content found online, and the incredible ease of finding it, has created a culture of “clickers, stumblers, and jaded spectators.” He is right. But he also misses the (obvious) way to fix this.
We are now fully immersed in the era of the information stream . The stream requires new ways of curating relevant information, even as we grapple with insufficient tools. But, as the content universe grows rapidly, our capacity for curation must find new ways to scale. Museum curators don’t like the idea that the tech world has started talking about curation of social media, news, and other information streams.
Just like anything in business, people expect value from their social media relationships. An important way to provide value to your network via social media is through a content strategy. A content strategy can include content that you create, as well as content you curate or share from other sources. How much content should you create versus curate? It’s up to you, but here are some things to consider: The Value of Content Curation
Scott Abel has a good post on content curation strategies. He writes, In order to develop an active and engaged audience, you have to publish as much interesting and informative content as possible — as often as possible! He notes how tweets and blog posts are short-lived, so you have to keep publishing all the time:
January 5, 2011 Posted by Steve Rubel Edelman Digital, New York
We’re living in the so-called age of curation . And that’s great, because starting another for-pleasure blog becomes one more thankless full-time job, given time or the demands users start making on you if you ever get big. That’s why we’re so keen on Scoop.it (@ scoop.it ), which launched in private beta a few weeks ago. See demo vid:
While the buzz word of 2010 was 'Social Media', don't be surprised if 'Curation' or ' Social Curation ' ( attempted definitions ) will be the buzz word for 2011 ( signs ). Just in the last few months alone, several social curation tools have emerged, including ( source ): Scoop.it Create your topic-centric media by collecting gems among relevant social media streams, and then publishing it to people sharing the same interest.
This is a guest post by Guillaume Decugis, CEO, also the company behind Scoop.it. Over the past few months, there’s been an interesting number of new developments with regards to Web Curation, following several predictions that this would become a hot topic or even a billion dollar opportunity. What’s this all about? A definition I like for web curation is Rohit Bhargava’s : A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.
B2b marketers have always been publishers. What's a press release or product sheet if not a piece of published content? Corporate blogs take publishing-as-marketing to the next level by giving company executives a podium from which to publish their views, unvarnished and unmediated. But what if you wanted to go yet another step and exert some editorial influence over what gets written (or at least highlighted) about your industry? To accomplish that, some marketers are turning to so-called “content curation” tools that make it easy to repurpose and publish the equivalent of social media-driven online “magazines” about their industries.
TNW Quick Look Scoop.it is a new Web curation platform, giving users a personal place to share themed content. Hits: Easy, good-looking Web curation ‘Suggested’ column makes finding new content easy. Misses: Is it different enough from “reblogging” and other curation services to make a mark?
Co-authored with Jennifer Leggio Have you ever been camping during the summer somewhere that happens to be notorious for it's yellow jacket population. You know, those little winged friends of ours that bite and sting?
Surveillez l'activité de votre site au moment même où elle a lieu : identifiez immédiatement les éléments performants et ceux qui ne le sont pas. En savoir plus Vos investissements dans les médias sociaux méritent mieux que des tâtonnements.