Pull all the pieces together so you can publish effective, immersive tablet editions to draw in new readers and hang onto old ones. Maximize your content Create rich interactive features such as image sequences and pinch-and-zooms, slideshows and panorama views right in InDesign. Flatten the learning curve with familiar, tried-and-tested Adobe software – not just for your in-house creative team, but also for your extended publishing ecosystem: free-lancers, agencies and other vendors you work with already. Got coders?
Folio Adobe’s new tablet publishing system is now available in a “pre-release” form and includes a full suite of audience metric tools, thanks to the company’s 2009 purchase of analytics firm Omniture. Harry McCracken reports that the final version of the Digital Publishing Suite will be available in the second quarter of 2011, but Adobe is offering it now to publishers who want to try it out. The software is the basis of the publishing platform that powers the Wired and The New Yorke r iPad apps. McCracken writes that having built-in analytics tools could provide a “gold mine” of information for data-hungry publishers trying to figure out how readers interact with content on digital tablets: “If you use the suite to produce tablet versions of your magazine, you can use the analytics service to get a bevy of information about how they’re being read — all aggregated and anonymized to avoid privacy issues. You can see whether readers are opening the issues they’ve bought.
For the past few months, I’ve spent a few hours every week on Twitter looking for scholars, PhDs, post-grad students etc within the field of new media (broadly speaking). The reason for this is the idea of social curation of news, a concept that is gaining more and more traction the more time we spend online liking, bookmarking, sharing, tweeting and retweeting articles that we – for any reason – find interesting. It used to be the task of daily newspapers and television news shows to select from and condense massive amounts of information into digestible and finite units of news. While they still do this, consumers today have alternatives. If we used to have corporate curation of news, today we also have a social curation of news. What is your Twitter feed if not socially curated news?
I have received a lot of emails from readers asking to illustrate more clearly what the actual typical tasks of a news curator are, and what are the tools that someone would need to use to carry them out. In Part 4 and 5 of this guide I am looking specifically at both the workflow, the tasks involved as well as at the attributes, qualities and skills that a newsmaster, or real-time news curator should have. 1. Identify Niche Identify your specific topic-theme.
Does your social media content need curation? Before you answer consider the following: With the exploding quantity of user-generated content that continues to proliferate across social media platforms and other websites, both consumers and companies are challenged to find the optimal content to meet their needs. In the form of comments, reviews, photographs, videos, presentations and ratings, social media content is growing at an exponential rate, despite the fact that 90% of visitors lurk . Further, Forrester Research found that, the growth of social media creators, as a group, is holding steady. Added to this is the challenge that by their nature digital experiences are fragmented.
CAMBRIDGE, MA -- (Marketwire) -- 01/19/11 -- Content marketing technology company HiveFire today announced the launch of its channel partner program to help marketing agency and public relations professionals unlock the value of content through Curatasm, the leading content curation technology solution on the market. The channel partner program answers growing demand from marketing and PR professionals seeking solutions that help them deliver not only on the promise of content marketing, but also provide added value to clients in a variety of industries. Consultants and agencies in marketing (content and inbound marketing, in particular), public relations, SEO and SEM are among the current and potential partners for the channel partner program (see http://www.getcurata.com/partners for additional information). By offering and implementing Curata, channel partners will be able to offer expanded content marketing expertise and related services to their clients.
I am a bit of a stickler for words. Not like some people, who are super serious about it, but I get very annoyed when people throw words around carelessly. Innovation is a good one and I get in arguments every other day about whether “intent” in relation to web economics and marketing means what people mean it to mean (most of the time it doesn’t). The newest one is curation. I’m a bit less sure about this, but I have a feeling that all these people throwing it around are using it incorrectly.
January 19th, 2011 | DevOps , Technology | Tagged Blog , Curation , DevOps , Facebook , Quora , Social media , Social network , System Engineering , twitter What is content curation? In the age of books and printed media, the model was “one to many” (newspaper-> readers).
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Atex launches new Atex Tablet Publishing Solution Date: 10 November 2010 For Immediate Release