6 Ways That Facebook is Better Than LinkedIn for B2B Marketing. LinkedIn’s New Feature – Company Status Updates. Social Media Dashboard for Teams using Twitter, Facebook, Linkedin. HootSuite Integrates LinkedIn Company Pages & Groups. HootSuite is adding LinkedIn Company Pages and Groups, the social media management tool announced on Thursday. The integration is key for HootSuite — which previously only supported LinkedIn profiles — in evolving side-by-side with its main user base: social media marketers. Since filing to go public in January, LinkedIn has increasingly gained attention as a social platform. Publishers and brands have especially taken note after seeing increased buzz (and, for some, referral traffic) around the IPO announcement and network-wide roll out of news product LinkedIn Today in May. In short, LinkedIn is quickly coming into its own in the social networking realm — and social media managers need to stay on top of it. This is just the beginning of the two services' budding partnership.
How to Answer a Question on LinkedIn. As you go through LinkedIn Answers, you might see a question you’d love to contribute an answer to, whether it’s to help someone avoid the same mistake you made about something, or a topic you enjoy discussing. Perhaps you want to share your knowledge, hoping the person who posed the question will want to work with you further on their problem. Whatever the reason, when you’re ready to answer a LinkedIn question, just follow these steps: Locate a question you can answer. Click the More link from the top navigation bar on any LinkedIn page, and then the Answers link from the expanded menu.
The Answers home page opens. Click the Answer Questions tab to browse the categories of open questions. You see an Open Questions list. Click a category name in the pane on the right. This step narrows down the Open Questions list. When you find a question you want to answer, click the link for that question. This brings up the Question page. Click the Answer button to start preparing your response. LinkedIn Questions & Answers. Top 5 Ways to Market Your Business With LinkedIn. LinkedIn is the most powerful social networking site to help you grow your business. It makes Twitter, Facebook and YouTube seem like social networking sites for kids. If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn. Although other sites have their purpose in the business world and many people utilize multiple social networking sites, LinkedIn is still the number-one place to market your business.
Here are ways to use LinkedIn and get results: #1: Use LinkedIn Groups & Receive Tons of New Leads Daily How would you feel if you had a sales funnel that brought in roughly 50 to 100 fresh, highly targeted leads every day? You’d feel pretty confident about putting food on the table next week, right? Well, creating a LinkedIn group gives you the ability to generate an amazing number of leads from high-end decision makers. Here are some great groups to closely examine: LinkedIn Tips. Inbound Now 10 - Leveraging LinkedIn for Business w/ Lewis Howes. LinkedIn Groups Tip: how to add and change the moderators and managers of your LinkedIn Group. How to send a Group announcement on LinkedIn.mp4 - from Wise Man Say Ltd. Lewis Howes. 18 LinkedIn Apps, Tools, and Resources. I tweeted the other day about LinkedIn’s Resume Builder and I got a number of surprising responses from people I would have assumed would already know that LinkedIn had a resume builder. LinkedIn has been cranking out new features and tools, and I realize that it’s too easy for me to assume that everyone else knows what I know, so I’m compiling all of the interesting offerings LinkedIn has released in 1 place for easy consumption.
While you may be familiar with some of them, I can almost guarantee you aren’t familiar with ALL of them. I’ll start with LinkedIn Labs offerings and then cover Outlook, Jobs Insider, Internet Explorer, Firefox and Google toolbars, LinkedIn mobile solutions, the Lotus Notes widget, sharing bookmarklets, emails signatures, the Mac search widget, and LinkedIn Ads. Resume Builder I’ve been waiting for this for a LONG time, and I wasn’t surprised to see LinkedIn create a resume builder that allows people to turn their LinkedIn profiles into Word and PDF resumes.
InMaps. Feeding A LinkedIn Page Onto A Facebook Business Page. Customising your Facebook business page takes time and understanding – in order to give your fans the most value possible from your business page it’s important to keep your applications updated and functioning. In case you don’t even know where your apps can be found– they run down the left hand side of your business page and usually have tabs for your wall, friend activity, photos and videos. If you want to take an easy first step into customising your companies Facebook profile then adding the LinkedIn application to your company page is a good place to start – it’s easy to configure, looks great and encourages activity on LinkedIn. Facebook have changed the app now so it is only available for business pages and not personal profiles – you can either have you LinkedIn personal profile running through – to encourage contacts, referrals/recommendations or have your company page connected.
You can view ours here – Turn your LinkedIn Profile into a Resume | Resume Builder. LinkedIn launches plugin for one-click job applications. Service Provider Directory. Content Ads | LinkedIn Marketing Solutions. LinkedIn Ads vs. Facebook Ads – A Case Study. I recently ran two ads, one on Facebook and one on LinkedIn and the results couldn’t be more different. LinkedIn now has their own Pay-Per-Click advertising called . You may not have even noticed the ads and that’s part of the problem. Linked in has 3 types of ads, Banner Ads, Media Box ads and DirectAds. You can access the DirectAds feature by going to the menu at the top of your LinkedIn screen. The Banner ads and Media Box ads are for larger budgets ($25,000+ wooheee a little rich for my blood!).
Here’s where the PPC ads appear in LinkedIn. But I got a coupon from LinkedIn for $100 of free advertising. I created two similar campaigns in Facebook and LinkedIn. When it came time bid for my clicks on LinkedIn, I was given a recommended bid of a staggering ! Facebook ads recommend a bid which sounded still high but better than LinkedIn. Facebook: I know the Facebook ad results are a little hard to see, so here is a chart: Impressions Clicks Average Cost per Click Total Spent Conversions Winner? Why I’m Paying Attention to LinkedIn « Tracy Bains. Digg Seven Takeaways for Marketers I’m an avid user of LinkedIn—one of over 120 million professionals from more than 200 countries and territories who have signed up to manage their business identity, keep current with industry news, or search for jobs on this social network. But when I put together a marketing plan, LinkedIn isn’t necessarily the first place I think to advertise. Since I work in the non-profit sector—higher education by day, community development by night—it hasn’t been a natural fit.
At least that’s what I thought entering this week’s LinkedIn Marketing Innovation session in Vancouver. After spending a couple of hours learning more about this platform, I’m starting to mull over how I can use LinkedIn’s sophisticated customer segmentation for my business needs. Seven Takeaways. LinkedIn Annonsering for B2B Salg - Linkedin-to-integrate-wildfire-social-marketing-suite. 5 Need to Know LinkedIn Tricks | LI & Business. How To Use LinkedIn | LI & Business. A Guide to Generating Leads on LinkedIn. To me, LinkedIn has always seemed like more of a place to hunt for a new gig than anything else. And since I haven't been in the job market for a while, I've paid it little mind. Plus, I've always thought LinkedIn was kind of ... well, boring. If Facebook is a rave at a hip downtown hot spot, LinkedIn is a stuffy reception with piped-in music at one of those soulless function facilities conveniently located at the end of an exit ramp.
Does that sound harsh? For sure. While the early adopters flock to Google+ and our kids and moms become power-users on Facebook, LinkedIn is where business gets done. LinkedIn, it turns out, is a happening place. All of this adds up to making LinkedIn the dark horse in social networking. It turns out--as I suspected--there's an awful lot of job searching going on at LinkedIn. So how might companies use it to win new business, specifically? Target searches for keywords you've identified as central to your business. Does all of this work? Like this article? New LinkedIn Lead Tracking System: What You Need to Know. LinkedIn 101 - By Viveka von Rosen. Linked Into Business — LinkedIn’s ’2010 Wrap Up’, Engagement Email.
Your typical email from LinkedIn is text-based and includes some sort of notification about your network, messages, etc. They are straightforward, actionable and likely focus on conversions. A very different email arrived from LinkedIn this week though: The 2010-year-in-review email. I’d love to see the metrics as compared to their normal emails – I assume behavior is quite different… but so is LinkedIn’s goal with a ‘newsletter’ like this.
And that’s why I like it: very different, very creative and yet still on-brand: - first, it’s very different from what I’d expect. . - It’s highly visual and great looking. . - It’s clever. LeadIncentive - Spread the word. 6 Powerful LinkedIn Marketing Tips for Small Businesses. Let’s face it, LinkedIn is a very underutilized social media network. Most people believe that it’s too hard to make connections, and therefore use it more as a résumé site. There is so much more potential with this professional social media network. How many of us have created a LinkedIn account and left it dormant for months? It was my goal recently to attend more LinkedIn webinars and teleseminars to learn more about this mysterious network.
I have often thought to myself, “I’m a professional. Why am I not utilizing this site?” Here are some interesting facts that I learned about this often misunderstood network: LinkedIn is a search engine and has a ton of authority on Google and other popular search engines. Likely if you Google your name and you have a LinkedIn profile, it will show up on the first page of Google.
Here are the top 6 things that I learned about this powerful network: #1: Boosting Your Search Engine Optimization I changed “My Blog” to say Social Media Marketing. How to Connect LinkedIn and a WordPress Blog. American Express partners LinkedIn to launch digital campaign targeting professionals | AlooTechie. Linkeduit. Connected Marketing Awards 2011 Winners Announced. InShare86 Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Dell was named the winner of ClickZ Connected Marketing Awards in two categories: Best Use of Social Media and Best Use of Display Advertising. For social media, Dell tapped LinkedIn to foster a community of information technology professionals who are the technology vendor's target customers. For display advertising, the brand developed a model that merged behavioral targeting technologies with dynamic creative tools that built customized ad messages.
Christian Georgeou, an awards judge, called the Dell effort a "great campaign targeting a niche group through a specific social network. Interesting to see them partnering with LinkedIn to test out custom groups. " Kirkland's and Extended Stay Hotels were winners of the Excellence in Connected Marketing award. Excellence in Connected Marketing Best Use of Display Advertising Best Use of Email Marketing. 8 New LinkedIn Features Worth Exploration. Recently LinkedIn added lot’s of new functionality that impacts marketers and business owners. This article will tell you what you need to know. But first, were you aware that LinkedIn has a company page (similar to Facebook). With 85 million business members, who wouldn’t want a business page there? Normally the profile pages that you set up on LinkedIn are for your own personal use.
It’s against LinkedIn’s terms and conditions to set up a personal profile page as a business. But LinkedIn has seen that by capturing and promoting more business information in this community, it could make way for a lot more engagement and knowledge-sharing. If you haven’t yet created your LinkedIn company page, simply click on COMPANIES on the top navigation and then ADD COMPANY. Here’s some new features worth examination: #1: Banner images link through to your website. How cool is that? #2: Support for video. Add a video to each service page for great exposure. #4: “Follow us on LinkedIn” button.
How to Create a LinkedIn Company Page.