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6 Ways That Facebook is Better Than LinkedIn for B2B Marketing. LinkedIn’s New Feature – Company Status Updates. Social Media Dashboard for Teams using Twitter, Facebook, Linkedin. Social media engagement means being part of a global dialogue.

Social Media Dashboard for Teams using Twitter, Facebook, Linkedin

Streamline your engagement with our time-saving, automation, and targeting tools, and get more time for what really matters — meaningful conversations. Take a closer look at our engagement features Unified streams Get constantly updated message feeds from across all of your social networks. Now you can easily scan through all your conversations on one dashboard. Quick replies Forget about missing important engagement opportunities. Precision targeted posts Engage with the right audience. HootSuite Integrates LinkedIn Company Pages & Groups. HootSuite is adding LinkedIn Company Pages and Groups, the social media management tool announced on Thursday.

HootSuite Integrates LinkedIn Company Pages & Groups

The integration is key for HootSuite — which previously only supported LinkedIn profiles — in evolving side-by-side with its main user base: social media marketers. Since filing to go public in January, LinkedIn has increasingly gained attention as a social platform. How to Answer a Question on LinkedIn. As you go through LinkedIn Answers, you might see a question you’d love to contribute an answer to, whether it’s to help someone avoid the same mistake you made about something, or a topic you enjoy discussing.

How to Answer a Question on LinkedIn

Perhaps you want to share your knowledge, hoping the person who posed the question will want to work with you further on their problem. Whatever the reason, when you’re ready to answer a LinkedIn question, just follow these steps: Locate a question you can answer. Click the More link from the top navigation bar on any LinkedIn page, and then the Answers link from the expanded menu. LinkedIn Questions & Answers. Top 5 Ways to Market Your Business With LinkedIn. LinkedIn is the most powerful social networking site to help you grow your business.

Top 5 Ways to Market Your Business With LinkedIn

It makes Twitter, Facebook and YouTube seem like social networking sites for kids. If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn. Although other sites have their purpose in the business world and many people utilize multiple social networking sites, LinkedIn is still the number-one place to market your business. LinkedIn Tips. Inbound Now 10 - Leveraging LinkedIn for Business w/ Lewis Howes. LinkedIn Groups Tip: how to add and change the moderators and managers of your LinkedIn Group.

How to send a Group announcement on LinkedIn.mp4 - from Wise Man Say Ltd. Lewis Howes. 18 LinkedIn Apps, Tools, and Resources. I tweeted the other day about LinkedIn’s Resume Builder and I got a number of surprising responses from people I would have assumed would already know that LinkedIn had a resume builder.

18 LinkedIn Apps, Tools, and Resources

LinkedIn has been cranking out new features and tools, and I realize that it’s too easy for me to assume that everyone else knows what I know, so I’m compiling all of the interesting offerings LinkedIn has released in 1 place for easy consumption. While you may be familiar with some of them, I can almost guarantee you aren’t familiar with ALL of them. I’ll start with LinkedIn Labs offerings and then cover Outlook, Jobs Insider, Internet Explorer, Firefox and Google toolbars, LinkedIn mobile solutions, the Lotus Notes widget, sharing bookmarklets, emails signatures, the Mac search widget, and LinkedIn Ads.

Resume Builder. Feeding A LinkedIn Page Onto A Facebook Business Page. Facebook By Vicki Mills, Published October 4, 2011 Customising your Facebook business page takes time and understanding – in order to give your fans the most value possible from your business page it’s important to keep your applications updated and functioning.

Feeding A LinkedIn Page Onto A Facebook Business Page

In case you don’t even know where your apps can be found– they run down the left hand side of your business page and usually have tabs for your wall, friend activity, photos and videos. Turn your LinkedIn Profile into a Resume. LinkedIn launches plugin for one-click job applications. Service Provider Directory. Application Directory. LinkedIn Marketing Solutions.

Collecting Leads with LinkedIn Ads: Advertising. LinkedIn recently announced a new feature designed to help advertisers collect leads with their LinkedIn ads.

Collecting Leads with LinkedIn Ads: Advertising

The feature, which is currently only available to selected advertisers on a test basis, enables advertisers to collect leads with campaign and contact leads directly on LinkedIn. For those of you out there already using LinkedIn PPC ads, you can switch this feature on by selecting the relevant campaign for lead collection (or by creating a new campaign) and then selecting the ‘edit’ button next to ‘Collect Leads’. LinkedIn Ads vs. Facebook Ads – A Case Study. I recently ran two ads, one on Facebook and one on LinkedIn and the results couldn’t be more different. LinkedIn now has their own Pay-Per-Click advertising called .

You may not have even noticed the ads and that’s part of the problem. Linked in has 3 types of ads, Banner Ads, Media Box ads and DirectAds. You can access the DirectAds feature by going to the menu at the top of your LinkedIn screen. Why I’m Paying Attention to LinkedIn « Tracy Bains. Digg Seven Takeaways for Marketers I’m an avid user of LinkedIn—one of over 120 million professionals from more than 200 countries and territories who have signed up to manage their business identity, keep current with industry news, or search for jobs on this social network.

Why I’m Paying Attention to LinkedIn « Tracy Bains

But when I put together a marketing plan, LinkedIn isn’t necessarily the first place I think to advertise. Since I work in the non-profit sector—higher education by day, community development by night—it hasn’t been a natural fit. LinkedIn Annonsering for B2B Salg - LinkedIn and Wildfire Partner, Bringing Social Media Marketing to the B2B World. Initial results show 60% reduction in cost per lead when combining Wildfire with LinkedIn ads We’re excited to announce that we’ve partnered with LinkedIn to bring our Social Media Marketing Suite to the LinkedIn platform!

LinkedIn and Wildfire Partner, Bringing Social Media Marketing to the B2B World

With Wildfire, companies on LinkedIn can create and manage social promotions to generate leads and grow their followers. Coming soon, they will also be able to publish messages to continually engage their audience and measure indepth analytics about the performance of their LinkedIn company page. We have gained extensive experience building a comprehensive social marketing product on Facebook and Twitter, and are now excited to bring these tools to the LinkedIn platform. For all marketers, but especially B2B marketers, this is exciting news! Linkedin-to-integrate-wildfire-social-marketing-suite.

5 Need to Know LinkedIn Tricks. How To Use LinkedIn. A Guide to Generating Leads on LinkedIn. To me, LinkedIn has always seemed like more of a place to hunt for a new gig than anything else.

A Guide to Generating Leads on LinkedIn

And since I haven't been in the job market for a while, I've paid it little mind. Plus, I've always thought LinkedIn was kind of ... well, boring. If Facebook is a rave at a hip downtown hot spot, LinkedIn is a stuffy reception with piped-in music at one of those soulless function facilities conveniently located at the end of an exit ramp. Does that sound harsh? For sure. While the early adopters flock to Google+ and our kids and moms become power-users on Facebook, LinkedIn is where business gets done.

LinkedIn, it turns out, is a happening place. All of this adds up to making LinkedIn the dark horse in social networking. It turns out--as I suspected--there's an awful lot of job searching going on at LinkedIn. So how might companies use it to win new business, specifically? Target searches for keywords you've identified as central to your business. Does all of this work? Like this article? New LinkedIn Lead Tracking System: What You Need to Know. LinkedIn 101 - By Viveka von Rosen. Linked Into Business — LinkedIn’s ’2010 Wrap Up’, Engagement Email. Your typical email from LinkedIn is text-based and includes some sort of notification about your network, messages, etc. They are straightforward, actionable and likely focus on conversions.

A very different email arrived from LinkedIn this week though: The 2010-year-in-review email. I’d love to see the metrics as compared to their normal emails – I assume behavior is quite different… but so is LinkedIn’s goal with a ‘newsletter’ like this. And that’s why I like it: very different, very creative and yet still on-brand: - first, it’s very different from what I’d expect. There is only one line of text and it is interesting (345 of my contacts started something new in 2010). - It’s highly visual and great looking.

LeadIncentive - Spread the word. 6 Powerful LinkedIn Marketing Tips for Small Businesses. Let’s face it, LinkedIn is a very underutilized social media network. Most people believe that it’s too hard to make connections, and therefore use it more as a résumé site. There is so much more potential with this professional social media network. How to Connect LinkedIn and a WordPress Blog. American Express partners LinkedIn to launch digital campaign targeting professionals. Linkeduit. Connected Marketing Awards 2011 Winners Announced. InShare86 Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Dell was named the winner of ClickZ Connected Marketing Awards in two categories: Best Use of Social Media and Best Use of Display Advertising.

For social media, Dell tapped LinkedIn to foster a community of information technology professionals who are the technology vendor's target customers. For display advertising, the brand developed a model that merged behavioral targeting technologies with dynamic creative tools that built customized ad messages. Christian Georgeou, an awards judge, called the Dell effort a "great campaign targeting a niche group through a specific social network. Kirkland's and Extended Stay Hotels were winners of the Excellence in Connected Marketing award. Excellence in Connected Marketing Best Use of Display Advertising Honorable Mention: 24 Hour Fitness - Remarketing Campaign Agency: Netmining Best Use of Email Marketing.

8 New LinkedIn Features Worth Exploration. Recently LinkedIn added lot’s of new functionality that impacts marketers and business owners. This article will tell you what you need to know. But first, were you aware that LinkedIn has a company page (similar to Facebook). With 85 million business members, who wouldn’t want a business page there? Normally the profile pages that you set up on LinkedIn are for your own personal use. How to Create a LinkedIn Company Page.