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We work with many B2B clients who want to engage with their audience via social media. We often get the question about investment in LinkedIn vs. Facebook.
LinkedIn recently released a new feature called Company Status Updates , which allows companies to engage directly with their LinkedIn Followers. This new feature helps companies stay top-of-mind, build relationships, and acquire new customers. Here’s how it works: Post updates from your Company Page that will appear right on your followers’ home pages. Share announcements, product releases, promotions, and more.
Features | Plans & Pricing | Blog | Resources Sign Up Login Login or Signup with OpenID Select one of these third-party accounts: Log in using Facebook LinkedIn Features & Benefits LinkedIn Pages, Groups and Profiles in HootSuite
HootSuite is adding LinkedIn Company Pages and Groups, the social media management tool announced on Thursday. The integration is key for HootSuite — which previously only supported LinkedIn profiles — in evolving side-by-side with its main user base: social media marketers. Since filing to go public in January, LinkedIn has increasingly gained attention as a social platform.
As you go through LinkedIn Answers, you might see a question you’d love to contribute an answer to, whether it’s to help someone avoid the same mistake you made about something, or a topic you enjoy discussing. Perhaps you want to share your knowledge, hoping the person who posed the question will want to work with you further on their problem. Whatever the reason, when you’re ready to answer a LinkedIn question, just follow these steps: Locate a question you can answer. Click the More link from the top navigation bar on any LinkedIn page, and then the Answers link from the expanded menu.
LinkedIn is the most powerful social networking site to help you grow your business. It makes Twitter, Facebook and YouTube seem like social networking sites for kids.
Facebook By Vicki Mills , Published October 4, 2011 Customising your Facebook business page takes time and understanding – in order to give your fans the most value possible from your business page it’s important to keep your applications updated and functioning. In case you don’t even know where your apps can be found– they run down the left hand side of your business page and usually have tabs for your wall, friend activity, photos and videos. If you want to take an easy first step into customising your companies Facebook profile then adding the LinkedIn application to your company page is a good place to start – it’s easy to configure, looks great and encourages activity on LinkedIn. Facebook have changed the app now so it is only available for business pages and not personal profiles – you can either have you LinkedIn personal profile running through – to encourage contacts, referrals/recommendations or have your company page connected.
LinkedIn can be a great tool to stay connected with business colleagues and clients. But if you’ve spent much time on the business networking site, you’ll notice it seems a lot less colourful than say Facebook where users are constantly sharing photos and video. This may be because LinkedIn doesn’t offer video hosting – any videos that make their way onto LinkedIn need to be hosted elsewhere, like Youtube for example.
LinkedIn on Monday launched a new plugin that makes the process of applying for a job as easy as clicking a button. The new “Apply with LinkedIn” plugin can be embedded on the job listings pages of company websites, and it simplifies the way job seekers can submit their resumes to companies they want to work for. “There’s a lot of emotion and anxiety in applying for a job,” Adam Nash, LinkedIn’s Vice President of Product Management, told VentureBeat. “We’re making it possible to put your best foot forward with a greatly simplified process that lowers that anxiety.”
LinkedIn recently announced a new feature designed to help advertisers collect leads with their LinkedIn ads. The feature, which is currently only available to selected advertisers on a test basis, enables advertisers to collect leads with campaign and contact leads directly on LinkedIn. For those of you out there already using LinkedIn PPC ads, you can switch this feature on by selecting the relevant campaign for lead collection (or by creating a new campaign) and then selecting the ‘edit’ button next to ‘Collect Leads’. You can then select the ‘Yes – You will be allowed to directly contact leads through LinkedIn’ radio button to enable this feature. Once you have made and saved the changes, LinkedIn members who then click on your ad are taken to your landing page with a single-click option to request contact, as shown in the screenshot below. <p style="text-align:right;color:#A8A8A8"></p>
I recently ran two ads, one on Facebook and one on LinkedIn and the results couldn’t be more different. LinkedIn now has their own Pay-Per-Click advertising called . You may not have even noticed the ads and that’s part of the problem. Linked in has 3 types of ads, Banner Ads, Media Box ads and DirectAds.
Seven Takeaways for Marketers I’m an avid user of LinkedIn —one of over 120 million professionals from more than 200 countries and territories who have signed up to manage their business identity, keep current with industry news, or search for jobs on this social network. But when I put together a marketing plan, LinkedIn isn’t necessarily the first place I think to advertise. Since I work in the non-profit sector—higher education by day, community development by night—it hasn’t been a natural fit. At least that’s what I thought entering this week’s LinkedIn Marketing Innovation session in Vancouver.
LinkedIn er verdens største profesjonelle sosiale nettverk. Til forskjell fra Facebook brukes LinkedIn primært for å knytte nye kontakter i næringslivet. Dette gjør det til en utmerket plattform for å nå ut til fremtidige forretningspartnere og kunder for B2B salg , via målrettet annonsering. LinkedIn nærmer seg en halv million brukere i Norge . I tillegg til parametere som geografi, kjønn og alder, kan man også segmentere annonseringen gjennom: Firma Stillingstittel Industri Størrelse på firma Stillingsfunksjon Ansiennitet
Initial results show 60% reduction in cost per lead when combining Wildfire with LinkedIn ads We’re excited to announce that we’ve partnered with LinkedIn to bring our Social Media Marketing Suite to the LinkedIn platform! With Wildfire, companies on LinkedIn can create and manage social promotions to generate leads and grow their followers. Coming soon, they will also be able to publish messages to continually engage their audience and measure indepth analytics about the performance of their LinkedIn company page. We have gained extensive experience building a comprehensive social marketing product on Facebook and Twitter, and are now excited to bring these tools to the LinkedIn platform. For all marketers, but especially B2B marketers, this is exciting news!
To me, LinkedIn has always seemed like more of a place to hunt for a new gig than anything else. And since I haven't been in the job market for a while, I've paid it little mind. Plus, I've always thought LinkedIn was kind of ... well, boring. If Facebook is a rave at a hip downtown hot spot, LinkedIn is a stuffy reception with piped-in music at one of those soulless function facilities conveniently located at the end of an exit ramp.